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34,512 views • 5 months ago •via X (Twitter)

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i think it’s been enough time & we can finally address this particular discourse, and i think there’s a healthy discussion we can have about it. i genuinely think a fully traditional rendition in 2026, by artists operating at a global pop level, would have changed how the project was received internationally. there’s a very real possibility it would’ve been boxed into “world music,” treated more like cultural exhibition than a modern musical statement, keeping in mind that Arirang Album is not for 'aesthetics' nor is it a history lesson. using 808s, trap production, pop structures, and english hooks while still centering Arirang was actually a significant artistic choice. historically, Arirang was the song of ordinary people. in today’s world, pop culture/pop music is the common language. using contemporary pop to carry that sentiment to millions of listeners across countries feels very aligned with the spirit of what Arirang represented in its own time. and ‘unapologetically korean’ does not have to mean “only in korean” or “frozen in tradition.” it can also mean Korean artists having full control over how their culture is presented, modernized, exported, and understood. i also think if they had leaned entirely into historical styling and traditional presentation, western media may have reduced it to a “cultural curiosity” instead of engaging with it as a current, competitive pop release. critics likely would’ve framed it as heritage performance before artistry. i am glad they chose this route for the album.

ruz 𓍯

26,131 views • 2 months ago

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NAMANE GLOBAL

103,251 views • 4 months ago