5/ Deckers only 10$

China just destroyed the $400B global BIG luxury Brands market in a week. Sales are plummeting for LV, Gucci, Hermès, Chanel Chinese creators are exposing the truth... Thread🧵

1/ What used to be a thousands ? Now revealed as a Few $hundreds factory product. Same design Same Materials Same stitching Just without the logo

2/ TikTok in China is turning luxury upside down.

3/ Luxury pricing = 90% brand cost only 10% Product cost

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4/ Gen Z in China no longer dreams of Hermès.

6/ Sephora

7/ watch this

8/ why pay only for logo

9/ The “old luxury” is dying. The new luxury? Still being defined.

10/ One thing’s for sure: This direct access to factory prices can reshaped the global market forever.

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