6 months ago we were dropping a new app every week No one cared We’d randomly get 10k users on an app But they came for the app, not the person The thing is, I don’t care about making a retentive app for one audience I want to be... a retentive person ~ for my audience What if I was the app? Not a single Paul Thomas Anderson movie is the same Different subject matter, different genres, so you’d assume different audiences However the same people that went to see his last film, came to see One Battle After Another So the demographic isn't dependent on the subject matter The demographic is just, Paul Thomas Anderson fans The software industry has long told that you need to work on one thing, for the rest of your life That’s not how art works tho, is it? Can you imagine telling Jay Z “Great job on the blueprint, now iterate on that same album for the next decade” The landscape of tech haas been stifling the growth of creators by not allowing them to explore other interests 6 months ago I said no to this "requirement", despite what everyone told me, and continued to drop what I liked every week The second a trend was happening on Tiktok, I had the app out that week Somehow 6 months later, the world is conforming to this ideology Instead of software creators limited to making apps for one audience and one niche, there’s a new world of ephemerality and expression What if instead of optimizing for users, we optimized for fans Making apps that are expressive of your life, your commentary, your heartbreak Garnering an audience that will follow you through each step of your story Each of those steps being its own app Why shoot for daily active users when you can get daily loving fans When fans use your app, it’s not just about resonating with the story, the app places them IN THEIR OWN story Here’s an example You’re a 20 year old girl who’s at UMiami You scroll through Tiktoks in your dorm room about “mogging”, a trend to outshine your friend in a photo You laugh and share videos seeing celebrities mog each other, but that’s the extent of it Then at Danger Testing we make an app called mog or not, where you and your friend can upload a photo and AI tells you who’s mogging Now you’re at the bar with your sorority sisters, playing all night, whether your winning or losing it’s the time of your life cause something is finally about YOU ENOUGH OF WATCHING MOVIES LET’S MAKE YOU THE MOVIE LET’S MAKE YOU THE STAR AN APPSTARshow more

los (appstar)

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