7. LEGO Principle: The Mini Documentary

9 funny social media ads I collected this week: 1. Ryanair

2. Moju Drinks Principle: The Horse Shoe Theory Step 1 - Take something boring (Ginger shots) Step 2 - Take something exciting (Raves) Step 3 - Combine them together Horeshoe's create virality

3. Protein Candy Principle: The Subtle SMS Ad Subtle.

4. The Supermade Principle: Nostalgic Interface Hijacking

5. Curry's Principle: Movie Hijacking

6. Drink Vuum Principle: Do The Maths Show them mathematical comparisons. Maths doesn't lie.

8. Nude Bakery Principle: Break The 4th Wall This trend is hilarious. Hats off to brands using it well.

9. L'Occitane Principle: The Timeless Product The same influencer talking about the same product 10 years apart. This is GOLD.