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8. Opal Principle: The Matrix Step 1 - Create an evil matrix Step 2 - Position your product as the savior One of the best video ads I've seen in a long time.

60,134 Aufrufe • vor 2 Jahren •via X (Twitter)

16 Kommentare

Profilbild von The Ad Professor
The Ad Professorvor 2 Jahren

9 creative social media ads I've collected this week: 1. IKEA Towels

Profilbild von The Ad Professor
The Ad Professorvor 2 Jahren

2. Stanley Hammers Principle: Platform Hijacking Clever ad for Instagram stories and dating apps.

Profilbild von The Ad Professor
The Ad Professorvor 2 Jahren

3. Efa Tattoo Principle: The Meta Ad Tattoo parlor running "Why not?" tattoo as an ad.

Profilbild von The Ad Professor
The Ad Professorvor 2 Jahren

4. Converse Principle: Copy & Paste People don't think from first principles - they think in analogies. To give an elevator pitch for your product, use an analogy from another industry. "The leather jacket of sneakers"

Profilbild von The Ad Professor
The Ad Professorvor 2 Jahren

5. Linkedin Principle: The Fake Hook LinkedIn running fake D2C hooks on Instagram... targeting B2B advertisers. Clever.

Profilbild von The Ad Professor
The Ad Professorvor 2 Jahren

6. Papier Principle: CMO = Chief Meme Officer

Profilbild von The Ad Professor
The Ad Professorvor 2 Jahren

7. Kinde Principle: Swearing Hack Clever f****** ad for an authentication app. There's no product too boring to advertise if you think hard enough.

Profilbild von The Ad Professor
The Ad Professorvor 2 Jahren

9. French Football Ad Principle: The Twist In The Story To advertise women's football - they used CGI to turn the women's highlights into the men's highlights. Halfway through, you realize it's actually the women's team.

Profilbild von The Ad Professor
The Ad Professorvor 2 Jahren

PS. I've assembled the X-Men of advertising for my agency. Billion-dollar company (unicorn) reached out to fix their ads. Our social media ads are their best-performing ads to date. Join the waiting list here (7-11 figure companies only):

Profilbild von The Ad Professor
The Ad Professorvor 2 Jahren

PS. Put the most creative ads I've collected for free here:

Profilbild von Saul
Saulvor 2 Jahren

This one was great! I downloaded the app immediately

Profilbild von Diskrit
Diskritvor 2 Jahren

@SaveMyVideo

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Stone Cold MFvor 2 Jahren

@ddl_vid1

Profilbild von David Rawlings
David Rawlingsvor 2 Jahren

That one got me

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Jacob Singhvor 2 Jahren

@SaveMyVideo

Profilbild von baa
baavor 2 Jahren

This is the first time you’ve posted an ad i’ve actually seen before 😭

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