8. Opal Principle: The Matrix Step 1 - Create an evil matrix Step 2 - Position your product as the savior One of the best video ads I've seen in a long time.

9 creative social media ads I've collected this week: 1. IKEA Towels

2. Stanley Hammers Principle: Platform Hijacking Clever ad for Instagram stories and dating apps.

3. Efa Tattoo Principle: The Meta Ad Tattoo parlor running "Why not?" tattoo as an ad.

4. Converse Principle: Copy & Paste People don't think from first principles - they think in analogies. To give an elevator pitch for your product, use an analogy from another industry. "The leather jacket of sneakers"

5. Linkedin Principle: The Fake Hook LinkedIn running fake D2C hooks on Instagram... targeting B2B advertisers. Clever.

6. Papier Principle: CMO = Chief Meme Officer

7. Kinde Principle: Swearing Hack Clever f****** ad for an authentication app. There's no product too boring to advertise if you think hard enough.

9. French Football Ad Principle: The Twist In The Story To advertise women's football - they used CGI to turn the women's highlights into the men's highlights. Halfway through, you realize it's actually the women's team.

PS. I've assembled the X-Men of advertising for my agency. Billion-dollar company (unicorn) reached out to fix their ads. Our social media ads are their best-performing ads to date. Join the waiting list here (7-11 figure companies only):

PS. Put the most creative ads I've collected for free here:

This one was great! I downloaded the app immediately

@SaveMyVideo

@ddl_vid1

That one got me

@SaveMyVideo

This is the first time you’ve posted an ad i’ve actually seen before 😭