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A depolarizing beer ad? One of the most efficient depolarization tools we know of is a 2017 Heineken beer commercial, according to many researchers who study how we may reduce political animosity. In 2021, Stanford University held a Strengthening Democracy Challenge asking for content that might reduce political animosity.... show more

Builders

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196,080 views • 2 years ago •via X (Twitter)

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10 Comments

Builders2 years ago

Here are more details about what some people didn't like about that Heineken ad:

Silence Dogood2 years ago

@StartsWithUs That's awesome! And it's a good time for a Lost Coast IPA!

Mike Goldberg 🚢2 years ago

@StartsWithUs Yeah, I remember that ad when it came out. Very powerful, very well done. And hey, who dislikes Heineken?

Kasey Lobaugh2 years ago

@StartsWithUs Wow! Very powerful!

Mystery Novelist2 years ago

@StartsWithUs Social justice activism doesn’t need high IQ (like in math and science) so many engage in it. If we do research one may even find low self esteem and inner insecurities makes people engage in activism (I was like that myself). But happy somebody is doing it.

Propapanda2 years ago

@StartsWithUs To be fair, if they're willing to participate, it suggests they are more open-minded than they are perceived to be.

Gerald Zorr2 years ago

@StartsWithUs Big waist of money

Corn Pop Patriot2 years ago

@StartsWithUs The last thing anyone needs is a divisive, hyper partisan, dishonest shill preaching about depolarization. Ironic from a person who lies to divide for pay. YOU are what’s wrong with America and political discourse.

axelence 🎹2 years ago

@StartsWithUs If only Heineken would be a real beer. 🥳

American Worldview2 years ago

@StartsWithUs This is why I try to listen to both sides of the political spectrum. I’m completely open minded to to ideas of those retarded, faggoty, useful-idiot, Marxists on the left. 🤓 (Relax, it’s a joke) (Don’t ban me man)

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