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“A real crisis tests you in a way that nothing else does, and nothing prepares you for it.” Shopify CEO tobi lutke says that during COVID, he worked 16-hour days to review every project Shopify was working on, canceled 60% of them, and turned over every single one of... show more

David Senra

121,721 subscribers

72,642 次观看 • 2 个月前 •via X (Twitter)

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.David Senra says Shopify CEO tobi lutke told him we're going to look back at 2026 as "the year that every single business in the world was up for grabs." "That AI is coming for everything." "And you're going to look back and realize that this is the year it should have been obvious that you could rebuild the AI-native version of whatever exists out there."

.David Senra says Shopify CEO tobi lutke told him we're going to look back at 2026 as "the year that every single business in the world was up for grabs." "That AI is coming for everything." "And you're going to look back and realize that this is the year it should have been obvious that you could rebuild the AI-native version of whatever exists out there."

TBPN

381,578 次观看 • 3 个月前

Tobi Lutke explains what the VCs who passed on Shopify got wrong Tobi recounts pitching Shopify to VCs on Sand Hill Road a few years after founding Shopify. Investors passed because they thought the addressable market was too small. At the time, there were about 40,000-50,000 online stores, and even if Shopify captured 50% of the market, that still wouldn’t be a venture-scale business. When Tobi ran into the VC partner a few years ago, the partner asked Tobi what he missed (Shopify is valued at almost $100 billion today). Tobi explained: “You were actually correct, but what you didn’t realize was that Shopify was the solution to the very problem you identified. The reason there was only 40,000 online stores was because it was hard, expensive, and everyone who tried ran into all these brick walls of complexity, which Shopify, one after another, smoothed over and made simple to do.” Tobi believes this is a common mistake: “What a lot of free-market thinkers don’t understand is that between the demand and eventual supply lies friction. And I actually think that friction is probably the most potent force for shaping the planet that people just generally do not acknowledge… That was my theory when I turned my snowboard store into Shopify: there was a lot more people like me except there was too much friction which we needed to solve. And Shopify has proven out that every time we make the process simpler, there’s more consumption. At this point, we have a million merchants on Shopify, which is a mind-blowing number. So friction is a major component, and it’s something that software is uniquely good at reducing.” Video Source: Dan Martell

Tobi Lutke explains what the VCs who passed on Shopify got wrong Tobi recounts pitching Shopify to VCs on Sand Hill Road a few years after founding Shopify. Investors passed because they thought the addressable market was too small. At the time, there were about 40,000-50,000 online stores, and even if Shopify captured 50% of the market, that still wouldn’t be a venture-scale business. When Tobi ran into the VC partner a few years ago, the partner asked Tobi what he missed (Shopify is valued at almost $100 billion today). Tobi explained: “You were actually correct, but what you didn’t realize was that Shopify was the solution to the very problem you identified. The reason there was only 40,000 online stores was because it was hard, expensive, and everyone who tried ran into all these brick walls of complexity, which Shopify, one after another, smoothed over and made simple to do.” Tobi believes this is a common mistake: “What a lot of free-market thinkers don’t understand is that between the demand and eventual supply lies friction. And I actually think that friction is probably the most potent force for shaping the planet that people just generally do not acknowledge… That was my theory when I turned my snowboard store into Shopify: there was a lot more people like me except there was too much friction which we needed to solve. And Shopify has proven out that every time we make the process simpler, there’s more consumption. At this point, we have a million merchants on Shopify, which is a mind-blowing number. So friction is a major component, and it’s something that software is uniquely good at reducing.” Video Source: Dan Martell

Startup Archive

726,490 次观看 • 2 年前

"Who you were during Covid is who you actually are." 🎯 "If you were a coward who wore a diaper on your face for two years straight, if you wore a mask driving alone in your car... it's in your DNA." "Covid was an IQ test and we didn't really pass." "Some of us did... I knew it was a scam day one. Other people figured out it was a scam two, three weeks in. Other people, it took six months." "And then a lot of people, it took them two f**king years to realise that Covid was a scam. And those people are allowed to vote."

"Who you were during Covid is who you actually are." 🎯 "If you were a coward who wore a diaper on your face for two years straight, if you wore a mask driving alone in your car... it's in your DNA." "Covid was an IQ test and we didn't really pass." "Some of us did... I knew it was a scam day one. Other people figured out it was a scam two, three weeks in. Other people, it took six months." "And then a lot of people, it took them two f**king years to realise that Covid was a scam. And those people are allowed to vote."

Wide Awake Media

376,714 次观看 • 11 个月前

Community is everything. Our Shopify ecosystem is unlike any other. On June 25th, we’re bringing the Shopify ecosystem together IRL for a first-of-its-kind event. tobi lutke and I will be there, and if you’re a developer working on Shopify, you should be too. Grab your tickets now:

Community is everything. Our Shopify ecosystem is unlike any other. On June 25th, we’re bringing the Shopify ecosystem together IRL for a first-of-its-kind event. tobi lutke and I will be there, and if you’re a developer working on Shopify, you should be too. Grab your tickets now:

Harley Finkelstein

25,713 次观看 • 2 年前

"What's the commonality between ServiceNow, Salesforce and Shopify? They all could be abstracted away into a database. If I am shopping on ChatGPT, I may not go to that merchant store ever, and if the future of e-commerce is conversational commerce and it does not happen on the Shopify platform, that is not a net positive. Even if it is only 25% of the revenue today, that software in two years may be obsolete. If Tobi thinks it, what hope is there for mere mortals." Jason ✨👾SaaStr.Ai✨ Lemkin Love to hear your thoughts on this Marc Benioff tobi lutke Harley Finkelstein and how you think about preventing being abstracted away in this way?

"What's the commonality between ServiceNow, Salesforce and Shopify? They all could be abstracted away into a database. If I am shopping on ChatGPT, I may not go to that merchant store ever, and if the future of e-commerce is conversational commerce and it does not happen on the Shopify platform, that is not a net positive. Even if it is only 25% of the revenue today, that software in two years may be obsolete. If Tobi thinks it, what hope is there for mere mortals." Jason ✨👾SaaStr.Ai✨ Lemkin Love to hear your thoughts on this Marc Benioff tobi lutke Harley Finkelstein and how you think about preventing being abstracted away in this way?

Harry Stebbings

35,312 次观看 • 4 个月前

"Who you were during Covid is who you actually are." "If you were a coward who wore a diaper on your face for two years straight... driving alone in your car... it's in your DNA." "Covid was an IQ test and we didn't really pass." "Some of us did... A lot of people, it took them two f**king years to realise that Covid was a scam." "And those people are allowed to vote."

"Who you were during Covid is who you actually are." "If you were a coward who wore a diaper on your face for two years straight... driving alone in your car... it's in your DNA." "Covid was an IQ test and we didn't really pass." "Some of us did... A lot of people, it took them two f**king years to realise that Covid was a scam." "And those people are allowed to vote."

illuminatibot

102,809 次观看 • 8 个月前

"Every product in the world, the quality at the end of the day is simply a reflection of how much the people who created it gave a shit about the product." - tobi lutke, founder of Shopify, on Lenny Rachitsky Highly recommend listening to this pod! So many gems for founders and leaders.

"Every product in the world, the quality at the end of the day is simply a reflection of how much the people who created it gave a shit about the product." - tobi lutke, founder of Shopify, on Lenny Rachitsky Highly recommend listening to this pod! So many gems for founders and leaders.

Kevin Smith

33,803 次观看 • 1 年前

There is a massive advantage to hiring young people, and Shopify was the first company to figure it out, says Pragmatic Engineer's Gergely Orosz. "Shopify's Head of Engineering Farhan Thawar told me that he saw something interesting years back. Shopify was so early to AI. They got Copilot licenses for everyone, with no cost limit. But they didn't see many teams using it." "But there was this one team that was using it a lot more. There was an intern on the team. They onboarded the intern and gave the intern his two-week task and the intern was done in a day. And they're like, 'How did you do that?' He's like, 'Oh well I just used AI? What's next?'" "And suddenly the people on the team felt stupid, right? So they started to learn from the intern and use AI." "The next thing Farhan did was hire an intern for every single Shopify team. This is why Shopify had a thousand interns."

There is a massive advantage to hiring young people, and Shopify was the first company to figure it out, says Pragmatic Engineer's Gergely Orosz. "Shopify's Head of Engineering Farhan Thawar told me that he saw something interesting years back. Shopify was so early to AI. They got Copilot licenses for everyone, with no cost limit. But they didn't see many teams using it." "But there was this one team that was using it a lot more. There was an intern on the team. They onboarded the intern and gave the intern his two-week task and the intern was done in a day. And they're like, 'How did you do that?' He's like, 'Oh well I just used AI? What's next?'" "And suddenly the people on the team felt stupid, right? So they started to learn from the intern and use AI." "The next thing Farhan did was hire an intern for every single Shopify team. This is why Shopify had a thousand interns."

TBPN

135,300 次观看 • 5 个月前

Republicans created this health care crisis and they’re doing nothing but perpetuating it. And there is a very real human cost – people will go without health insurance, some will go without life-saving care altogether, and the cost of health care will go up for every one of us. Donald Trump and Republicans refused to come to the table and negotiate with us, and our families will pay the price.

Republicans created this health care crisis and they’re doing nothing but perpetuating it. And there is a very real human cost – people will go without health insurance, some will go without life-saving care altogether, and the cost of health care will go up for every one of us. Donald Trump and Republicans refused to come to the table and negotiate with us, and our families will pay the price.

U.S. Rep. Brittany Pettersen

60,550 次观看 • 8 个月前

I love this idea from Tobi Lutke: “I take the view that I'm a corporate raider. That Shopify went bankrupt and I bought it on a fire sale and I'm marching in on day one, and that previous management was crazy and we need to turn this place around.”

I love this idea from Tobi Lutke: “I take the view that I'm a corporate raider. That Shopify went bankrupt and I bought it on a fire sale and I'm marching in on day one, and that previous management was crazy and we need to turn this place around.”

David Senra

198,243 次观看 • 2 个月前

Shopify CEO Tobi Lutke: It’s impossible to make great products if you don’t give a sh*t “Every product in the world, at the end of the day, is simply a reflection of how much the people who created it gave a sh*t… It is not possible to make great products if the people who work on it do not give a sh*t about the product.” Tobi continues: “I actually think this is a very important role for product leaders: To make sure that the team gives a sh*it… The product leader has to give a sh*t. Do not engage in work on a product that you don’t care about.” Tobi believes anyone who wants to build great products has two roles: 1. “You have to understand the thing that’s being done better than everyone else.” 2. “You’ve got to be exothermically infectious with actually caring about this thing because just that one thing alone will make a 10x better product. It’s crazy how much of a change this makes.” Video source: Lenny Rachitsky (2025)

Shopify CEO Tobi Lutke: It’s impossible to make great products if you don’t give a sht “Every product in the world, at the end of the day, is simply a reflection of how much the people who created it gave a sht… It is not possible to make great products if the people who work on it do not give a sht about the product.” Tobi continues: “I actually think this is a very important role for product leaders: To make sure that the team gives a shit… The product leader has to give a sh*t. Do not engage in work on a product that you don’t care about.” Tobi believes anyone who wants to build great products has two roles: 1. “You have to understand the thing that’s being done better than everyone else.” 2. “You’ve got to be exothermically infectious with actually caring about this thing because just that one thing alone will make a 10x better product. It’s crazy how much of a change this makes.” Video source: Lenny Rachitsky (2025)

Startup Archive

185,060 次观看 • 1 年前

The mind is a powerful place and what you feed it can affect you in a powerful way. Tobi Lutke tobi lutke on how you can literally change the way you think and act: “I was terrified of public speaking until I sat down for a week and every day I spent 10 minutes just writing that I like public speaking. And now I love public speaking.” “If you write something down 100 times about yourself, your brain will start reconciling you to that.”

The mind is a powerful place and what you feed it can affect you in a powerful way. Tobi Lutke tobi lutke on how you can literally change the way you think and act: “I was terrified of public speaking until I sat down for a week and every day I spent 10 minutes just writing that I like public speaking. And now I love public speaking.” “If you write something down 100 times about yourself, your brain will start reconciling you to that.”

David Senra

264,136 次观看 • 2 个月前

Trump then unearthed something that ignites a fire within every red-blooded American: the burning of the American flag. “These are animals, but they proudly carry the flags of other countries. But they don't carry the American flag,” he said. “They only burn it.” He asked a question everyone already knew the answer to. “Did you see a lot of the flags being burned? They weren't being burned by people from our country or from people that love our country.” Then he delivered what felt like a vow. “People that burn the American flag should go to jail for one year.” He held up his finger: “One year!” And this wasn’t just talk. According to Trump, the plan was already in motion. “We're going to try and get that done. We're working with some of your senators.” He mentioned Senator Josh Hawley and turned to others in the room. “I think you guys—are you guys in favor of it?” He grinned. “Boy, would this be a bad time for them to say no.”

Trump then unearthed something that ignites a fire within every red-blooded American: the burning of the American flag. “These are animals, but they proudly carry the flags of other countries. But they don't carry the American flag,” he said. “They only burn it.” He asked a question everyone already knew the answer to. “Did you see a lot of the flags being burned? They weren't being burned by people from our country or from people that love our country.” Then he delivered what felt like a vow. “People that burn the American flag should go to jail for one year.” He held up his finger: “One year!” And this wasn’t just talk. According to Trump, the plan was already in motion. “We're going to try and get that done. We're working with some of your senators.” He mentioned Senator Josh Hawley and turned to others in the room. “I think you guys—are you guys in favor of it?” He grinned. “Boy, would this be a bad time for them to say no.”

The Vigilant Fox 🦊

186,851 次观看 • 1 年前

STANLEY DRUCKENMILLER AVERAGED 30% A YEAR FOR 30 YEARS WITH ZERO LOSING YEARS He explained the one habit behind it, and it has nothing to do with being right often: "A lot of my style is you build a thesis, hopefully one that no one else has built. You put some positions on, and then when the thesis starts to evolve and you see the momentum start to change in your favor, then you really go for it. You pile into the trade. It's what my former partner George Soros was so good at. If you follow baseball, it's a slugging percentage as opposed to batting average."

STANLEY DRUCKENMILLER AVERAGED 30% A YEAR FOR 30 YEARS WITH ZERO LOSING YEARS He explained the one habit behind it, and it has nothing to do with being right often: "A lot of my style is you build a thesis, hopefully one that no one else has built. You put some positions on, and then when the thesis starts to evolve and you see the momentum start to change in your favor, then you really go for it. You pile into the trade. It's what my former partner George Soros was so good at. If you follow baseball, it's a slugging percentage as opposed to batting average."

WOLF

127,754 次观看 • 1 个月前

The Everywhere Edition is here: If you are on Shopify, you are everywhere your customers are shopping. This Edition features some key updates to Agentic Storefronts, Catalog and UCP because we want to be clear that if you want on Shopify you are everywhere by default. Every Edition is intentionally overwhelming. It’s a celebration of the progress we’ve made each season and serves as a complete list of features for those who want to pay attention. To make it easier to parse, I broke down some of my favorite features among the 200+ and explained some of the ambition behind them.

The Everywhere Edition is here: If you are on Shopify, you are everywhere your customers are shopping. This Edition features some key updates to Agentic Storefronts, Catalog and UCP because we want to be clear that if you want on Shopify you are everywhere by default. Every Edition is intentionally overwhelming. It’s a celebration of the progress we’ve made each season and serves as a complete list of features for those who want to pay attention. To make it easier to parse, I broke down some of my favorite features among the 200+ and explained some of the ambition behind them.

Vanessa Lee

13,444 次观看 • 26 天前

"We believe that having metrics make the decisions for us is an abdication of our responsibility to be the leaders of the space. Shopify is comfortable with unquantifiable things such as tastes, quality, passion, love, and hate. The strong emotions that people have is a better proxy [for what to build], if you allow it to be." — tobi lutke

"We believe that having metrics make the decisions for us is an abdication of our responsibility to be the leaders of the space. Shopify is comfortable with unquantifiable things such as tastes, quality, passion, love, and hate. The strong emotions that people have is a better proxy [for what to build], if you allow it to be." — tobi lutke

Lenny Rachitsky

48,891 次观看 • 1 年前

Introducing the Lovable x Shopify integration 🔥 Here's how I built a skincare store in under 10 minutes: 1/ Told Lovable to create a Shopify store for skincare. → It built the full store with layout, checkout, and cart ready to go. 2/ Added the products I wanted to sell. → Lovable uploaded them, generated product descriptions, and styled everything automatically. 3/ Said I was ready to launch. → Lovable connected it to Shopify. I claimed the store and hit Publish. Done. A working Shopify store, built entirely with prompts. The new Shopify integration is now live for everyone. Try it in Lovable and get 30 days of Shopify free when you sign up through Lovable. LFG

Introducing the Lovable x Shopify integration 🔥 Here's how I built a skincare store in under 10 minutes: 1/ Told Lovable to create a Shopify store for skincare. → It built the full store with layout, checkout, and cart ready to go. 2/ Added the products I wanted to sell. → Lovable uploaded them, generated product descriptions, and styled everything automatically. 3/ Said I was ready to launch. → Lovable connected it to Shopify. I claimed the store and hit Publish. Done. A working Shopify store, built entirely with prompts. The new Shopify integration is now live for everyone. Try it in Lovable and get 30 days of Shopify free when you sign up through Lovable. LFG

Felix Haas

107,416 次观看 • 8 个月前

Still can’t believe we were able to get tinker(dot)com. Love that Shopify is run by tobi lutke, Farhan Thawar, and a bunch of other internet kids that still geek out over grabbing a great domain. Also, the design team crushed it with the website. Such a fun project to work on.

Still can’t believe we were able to get tinker(dot)com. Love that Shopify is run by tobi lutke, Farhan Thawar, and a bunch of other internet kids that still geek out over grabbing a great domain. Also, the design team crushed it with the website. Such a fun project to work on.

Rousseau Kazi

60,249 次观看 • 3 个月前

What % of Shopify Code is AI and What Tools Has Shopify Built Internally: "It is a fair deal over 50%. Many of our best engineers have not shipped code this year. December changed everything. Opus changed everything. We built River which lives in Slack and does a ludicrous amount of Shopify's engineering." tobi lutke Byron Deeter Amjad Masad Matan Grinberg Shaun Maguire scott belsky Demis Hassabis what does no one see about the future of code creation and eng that everyone should see and know?

What % of Shopify Code is AI and What Tools Has Shopify Built Internally: "It is a fair deal over 50%. Many of our best engineers have not shipped code this year. December changed everything. Opus changed everything. We built River which lives in Slack and does a ludicrous amount of Shopify's engineering." tobi lutke Byron Deeter Amjad Masad Matan Grinberg Shaun Maguire scott belsky Demis Hassabis what does no one see about the future of code creation and eng that everyone should see and know?

Harry Stebbings

47,422 次观看 • 2 个月前