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Absa Group CEO on why Kenya: "...exceptional GDP growth, very dynamic, most integrated economic region within the African continent, rapid investment in infrastructure, massive capital inflows... If we can't get it right in Kenya, we have no chance of winning in East Africa."

20,589 Aufrufe • vor 5 Monaten •via X (Twitter)

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Here's Kenya's pitch deck to investors in video form. I shared earlier that just six countries drive private capital investment in Africa: Kenya's one of them. And Kenya Investment Authority (InvestKenya) and Ministry of Investments, Trade & Industry, Kenya are now making their most sophisticated pitch yet to global capital. Here's how Kenya sells itself: • The largest economy in East & Central Africa and the 6th largest on the continent • Consistent ~5% annual GDP growth • The gateway to Africa's fastest growing markets • A global leader in renewable energy, with ~93% of electricity generated from green sources • One of the continent's dominant fintech & mobile money hubs • The #1 market for startup funding in Africa • Home to over 300 multinationals and 85% of East Africa's tech startups Some of these claims need context — but Kenya's business environment is real. And it's the result of years spent quietly assembling the infrastructure stack that many African markets are still debating: Green power at scale, functional capital markets, a mature digital ecosystem, special economic zones with real frameworks & benefits, and legal protections investors can rely on. Across Africa, the investment pitch and the infrastructure underpinning it rarely arrive together. When they do, it's more than marketing. It's a market. The question is whether capital is paying attention. — Afridigest Intelligence — real intelligence to win in Africa's growth markets: | Follow Afridigest on LinkedIn & Instagram

Emeka Ajene ✍🏽

15,065 Aufrufe • vor 3 Monaten