Action Button on iPhone 15 Pro Max. This video shows how to change the action (to camera for example). Cool stuff. #AppleEvent

It's like the Bixby button, but 10 years later and equally useless

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I think this is the first time ever I won’t be upgrading. The specs are pretty similar to last year’s Pro models, but with titanium and USB-C and a $100 price increase. I can see why Apple’s stock fell 2% after the Apple event. Even investors were underwhelmed.

@ColePfeifer68 Pricing hasn’t changed.

Lame. What is the point of it to only do 1 thing?!

Various things you can do with it.

Question is: Can I use multiple actions at once? Because I use the mute button every day and DND together…

Not sure on that UI for changing the setting, doesn’t sit right with the rest of the design on iOS

That’s just not the simple design language I’m used to. I hate it.

It's a total waste of engineering time. "I have 3 doors on my house. I can get inside just fine. Oh, you'll put one more door on for me? 4 doors? That changes everything! Here's a billion dollars" The entire Iphone 15 is redundant.

The back double and tripple tap should translate into double and tripple action button, I reckon.