Adidas has warned its split with Kanye West could push it to its first annual loss in three decades this year. The split cost Adidas $632 million in sales in the fourth quarter of 2022

Good, they deserve it. Dropping Ye will go down as one of the worst bag fumbles of all time.

Go woke go broke

So those who pushed for Adidas to cancel Ye didn’t buy the other products fawk cancel culture

Kanye is smart. It would cost him millions to terminate the contract. Instead he let adidas make the decision for him and they took an L for it. Kanye will most likely create his own brand and selling for 3 to 4 times the price.

They should ask Israel to reimburse them, since they are the reason for the loss.

what a price to pay next time adidas will allow YE to used his full freedom of speech rights.

Odd, Nazi company trying to take the moral high ground backfired. Love it.

lol they got that right. They can't even burn them unsold Yeezys. 5 bucks says Adidas gonna signed Ye again.

Y'all ain't seen anything yet. You think you can just mess with about anybody. You thought it was going to be an easy ride on Kanye as usual but look what's happening! I love addidas but y'all were so wrong.

Now Adidas should ask for help to all these woke people who forced to cancel him.

Kanye is King

Ye should switch to Nike and make a diss song about adidas with Drake

Kanye punched adidas in the face 😂

As always, Ye has the last laugh

Told Neggas how big Ye was and they doubted it🤣🤣🤣

This split showcases the perilous nature of brand association in a hyper-connected world where consumer sentiment can be swayed by the actions and affiliations of high-profile individuals. This event underscores the importance of a comprehensive brand management strategy that no-

That's what you get for putting too many 👟 in one basket.

The Great Ye Yeezus

Too bad the only people that truly suffer for the ridiculous decisions of these companies are the ones at the bottom.

They must call him. They still have his number.

And as a black person i will not buy adidas products till Ye is back in fold!

Adidas waiting on kanye to reply back for that new deal negotiation lol

Kanye is who he thinks he is! 🐐

"Where you learn to lose $632 milion in sales, in just over a year? Yeezy taught me Yeezy taught you well Yeezy taught you well".

What were they thinking when they let him go

LVMH hopefully paying attention.

He told them he is the KING OF THE CULTURE

For context, it’s because the shoes were already created and they have to pay for those associated costs (storage, transportation of product, etc) with no profit since they don’t want to sell the shoes on his behalf. Wanted to put this here because Kanye Stan’s don’t read.

GAP is done because of what they did to Ye

Emotional decisions costly by their nature 😢