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🚀🚨🤖Adobe revealed the integration of four innovative generative AI features: Object Addition, Object Removal, Generative Extend, and Text Video Supporting an AI open ecosystem for third-party plugins, such as OpenAI Pika and Runway Highlighting commitment to responsible AI, focusing on ethically guided training for commercial applications. Video: Adobe Creative Cloud

13,659 Aufrufe • vor 2 Jahren •via X (Twitter)

3 Kommentare

Profilbild von Teodora P L
Teodora P Lvor 2 Jahren

Thanks for sharing @GFMwrites 🤗

Profilbild von AIBony
AIBonyvor 2 Jahren

@Adobe @OpenAI @pika_labs @runwayml Great news

Profilbild von 拆墙者
拆墙者vor 2 Jahren

@Adobe @OpenAI @pika_labs @runwayml 多钱?

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The company that defined the norms of video editing with Premiere, and motion graphics with After Effects, has now entered the realm of AI-powered creation. The wake-up call is clear - the tankers are moving fast. Goliath vs. The Upstarts This development spells a daunting challenge for the numerous start-ups that dared to dethrone Adobe in recent years. For plenty of use cases people have been asking: Why use Photoshop when you have MidJourney? Why use Premiere when you have Descript? Why use After Effects when you have Runway? These aspiring disruptors sought to chip away at Adobe's dominance by offering more specialized, user-friendly solutions - a process that can be characterized as the 'unbundling' of Adobe. Now, they face a head-to-head collision with the very Goliath they sought to topple. Creators' Toolkit: A New Addition But this imminent clash isn't just a tale of corporate competition. This is a story about the tools of creation and their impact on creators themselves and the very canvas of creation. The advent of Firefly, Adobe's AI-driven offering, reflects a broadening recognition of artificial intelligence as an integral part of the creator's toolkit. In other words, Adobe's massive ecosystem of creators needn't wade out into new waters to acquire AI capabilities -- they will simply be infused into the products they already know and (mostly) love, but more critically -- need to use every day to get creative stuff done. The Increasing Stickiness of Adobe's Tools The intersection of AI and creative tools like Photoshop's generative fill is transforming how creators perceive and interact with AI. When they encounter the innovative features of generative fill, they're not primarily thinking about the AI technology that powers it. Instead, they're marveling at the cool new tool that's now part of their beloved Photoshop. This immediate affinity for "Photoshop" masks the sophisticated technology behind it, essentially furthering Adobe's stronghold on the creative industry. Layer in Adobe's stance to training their AI models with sources like Adobe Stock that promise rock-solid data provenance, and you can see Adobe clearly wants to seem like the responsible adults in the room. After all Adobe elected not to put the Behance catalog to work, perhaps rightly so given the ethical backlash to the scraping Artstation imagery. Adobe's Thirty Something Conundrum But it's not all rainbows and sunshine. While Adobe sails ahead full steam, there's an intriguing conundrum waiting in the wings. With 30-year-old codebases forming the foundation of its most popular tools, Adobe faces a significant challenge: its software has back pain. But it's not just a technical problem -- it's also a philosophical one, akin to the ship of Theseus. 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Only by embracing and mastering these new tools can they unlock their full creative potential. So what are you waiting for? Wield these new tools at your disposal and turn your imagination into reality. We are the architects of a new era of creative self expression. If you enjoyed this, drop a like and retweet. Follow Bilawal Sidhu for more writing on creative tech and AI.

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