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after consistently hitting $119k months using linkedin content ONLY... i’m giving away EVERY lead magnet i ever ran about our linkedin inbound strategy 408-pages. 4-hours of content. the MOST valuable doc on the subject like + comment “Li” and i’ll send you EVERYTHING (must be following + RT for...

13,007 views • 3 months ago •via X (Twitter)

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My company hit $2,000,000 ARR in 7 months. There’s 1 main acquisition channel we used: LinkedIn. And it’s still significantly underused. Here’s the exact content system we used to grow to $2M in 7 months: 1. Content Strategy • Interview your team to brainstorm ideas • Study what's performing in the niche • Analyze post-performance weekly • Use AI for research + concepts 2. Winning Formats The best creators double down on formats. These are our winning formats: TOF → Personal stories, milestones, industry stories MOF → Resource giveaways, infographics, carousels BOF → Feature demos, case studies, product launches 3. Content Team It’s easier to scale content when you have a team. Here's how we structure our team: • Writer • Designer • QA/Editor 4. Content Pipeline We run everything through Notion: • Comments for feedback • Link back to idea sources • Kanban stages for production 5. Content Calendar You won't stay consistent without planning. So: • Stick to the same posting time • Use ordinal to schedule posts • Block off Sundays to plan the week • Build a backlog of posts to choose from — And after lots of trial and error... We packaged this entire content system into a notion workflow. It helps us: 1. Get ideas down quickly 2. Develop them systematically 3. Collaborate with the design team AND includes our framework on how to plan a LinkedIn content strategy: • Content Types • Content Pillars • Content Formats • Content Calendar (plus a post creation template with our own custom embedded LinkedIn previewer) Today, I’m giving the entire thing away for FREE. Want it? Comment "NOTION" And I'll send over our template. (must be following)

Dan Rosenthal

20,365 views • 3 months ago