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After studying GoDark for days, going through all the content to really understand the tone, the product, the philosophy… and brainstorming hundreds of different directions, hundred's of video and image generations later, this was the idea that stuck with me. Because it wasn’t just about visuals, it was about...

12,818 просмотров • 2 месяцев назад •via X (Twitter)

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John Ternus, Apple's incoming CEO, on the Steve Jobs story that shapes every product decision at Apple: Ternus recalls the moment in his own words: "I think you know one of my favorite stories... It was about Steve when he was moving a piece of furniture, a chest of drawers and pulled it away from the wall and looked at the back and was just reflecting on, you know, the carpenter had made it beautiful. It finished the back as beautifully as the rest of it, even though nobody was going to see it." For Ternus, the story is a working philosophy: "I think about that all the time because I think that perfectly exemplifies what we do here." He points to Apple's most affordable Mac as proof that this standard applies across the entire product line, not just the premium tier: "We've been talking about the MacBook Neo. I mean, here is our most affordable Mac we've ever made, and it's absolutely beautiful. And if you open it up and look inside, it's just as beautiful, right?" Ternus continues: "That's true on an iPhone Pro Max or a MacBook Pro or an iPad Pro, but it's also true on a MacBook Neo. That's what we do." The takeaway is a clear signal about the direction Apple is heading under his leadership: "It's just been really good to kind of think about that and reflect on that because that is probably the best kind of clue as to where we're going in the future is we're going to keep pushing in that same way." The lesson? Excellence isn't about what people see, it's about what you refuse to compromise on, even when no one's looking. That principle shaped Apple under Jobs and Cook, and it's the standard Ternus is committing to carry forward.

Big Brain Business

164,871 просмотров • 2 месяцев назад

Jony Ive designed the iPhone. The iMac. The MacBook. He asked Steve Jobs to soften his criticism. Jobs: "No. You're just vain. You want people to like you." Jony was furious. Because he knew it was true. He spent 3 minutes explaining what Jobs actually taught him: The first lesson: Focus. "This sounds really simplistic. But it still shocks me how few people actually practice it." "Steve was the most remarkably focused person I've ever met in my life." "Focus is not something you aspire to. It's not something you decide on Monday. 'You know what, I'm going to be focused.'" "It is every minute asking: why are we talking about this? This is what we're working on." "You can achieve so much when you truly focus." The second lesson: What focus actually means. "One of the things Steve would say, because I think he was concerned that I wasn't focused, he would say: how many things have you said no to?" "And I would have these sacrificial things. Because I wanted to be very honest about it." "So I'd say: I said no to this, and no to that." "But he knew I wasn't vaguely interested in doing those things anyway. So there was no real sacrifice." Here's what real focus means. "Saying no to something that with every bone in your body you think is a phenomenal idea." "That you wake up thinking about." "But you say no to it because you're focusing on something else." The third lesson: The difference between caring about people and caring about being liked. Jony asked Jobs why he was so harsh. "Couldn't we moderate the things we said a little bit?" "Why?" "Because I care about the team." Jobs said something brutally insightful. "No Johnny. You're just really vain." "You just want people to like you." "I thought you really held the work up as the most important. Not how you believed you were perceived by other people." "I was terribly cross." "Because I knew he was right."

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Oprah Winfrey said she called Meghan Markle in early 2018 asking for an interview and was told “it wasn’t the right time.” Now it’s being spun as if the palace blocked it. If Oprah was so interested in Meghan, what stopped her from interviewing her before Harry was even in the picture? Where was that interest when Meghan was just another working actress trying to make it? Where was the sit-down when she was deep in Suits, far from global headlines? No one needed palace permission back then. No one was “banned.” No palace. No restrictions. No “people in the room.” No one to “block” anything. You want to blame the palace as if it was some kind of silencing move, but you fail to understand that instead it exposes what this really is. Meghan Markle was simply not someone Oprah was prioritising for a major sit-down. Nor was Meghan Markle relevant enough for that level of attention. It’s also interesting how Meghan frames it as not being “allowed” to speak privately, with others present, as if that’s unusual. She was about to marry into one of the most scrutinised institutions in the world. Of course communications are structured. That’s not some shocking revelation, that’s standard. Then comes the key line. “Now we can speak freely.” “Now I can say yes.” So what changed? It only became “the right time” once she had the global platform, the title, and the leverage that came with the royal connection. You can’t rewrite this into a story about being silenced by the palace when the timeline shows something much simpler. The demand wasn’t there before Harry. The value wasn’t there before the royal family connection. And suddenly, after everything, we’re supposed to believe this was always about “not being allowed” rather than finally having something to sell. Let that sink it.

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I sold my McLaren today. No, I’m not getting a new one. This one was harder than the Lambo. Because this one… meant more to me. I bought it after I sold my company. A reward. A symbol. A statement to myself (and to the world). That I had made it. That I was free. And for a while, it was true. I felt 10 years of striving crystallized in that moment. The carbon fiber. The absurd acceleration. The way it turned heads. Supercars gave me something when I needed it. A reminder that all the sacrifice hadn’t been for nothing. That I could bend reality, that the kid from nowhere really did it. My friend Kevin Dahlstrom says that everything you own owns a piece of you. And he’s right. Eventually, the car stopped feeling like freedom… and started feeling like weight. Not because anything was wrong with it. But because I changed. I don’t need a machine to remind me who I am anymore. I don’t need a loud engine to feel powerful. I don’t need a parked symbol of identity to feel alive. Letting go of the McLaren isn’t about minimalism. It’s not about virtue signaling. It’s about alignment. Buying it was a gift to honor the past. Selling it is a gift to honor what’s unfolding. To go all in on what’s next. To reclaim the parts of me that were still quietly performing. To free up space. Not in the garage, but in my soul. I don’t regret buying it. It served me well. And driving it for the last time today was bittersweet. I still love cars. Maybe I’ll buy another one someday, in another season. This isn’t about cars. It never was. It’s about who I’m becoming. And what I no longer need to carry with me to be free.

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What you're looking at started as something that most people drive past without a second thought. - Industrial - boring - overlooked And someone looked at it and saw something no one else was seeing. That's the whole game here. You don't have to invent something brand new to make serious money. You just have to see potential where everyone else sees limitations. You have to look at what already exists and imagine it just a little differently. So when you turn something familiar into something unexpected, it becomes shareable and memorable. It becomes the thing that people can't stop talking about because it's different in a world where everything feels the same. People will literally travel hours just to stay somewhere like this because different is the experience now. Nobody cares about another cookie cutter hotel room that they've seen a thousand times, but this gets filmed and posted and sent to friends with the caption "you have to see this place" And suddenly you're booked out months in advance because you gave something people can't get anywhere else. I love that the raw materials here aren't special, it's just space that was sitting there unused and cheap to acquire The success of this is found in the willingness to look at what everyone else ignored and ask "what could this become?" Instead of just accepting what currently is. That's where the opportunity is. There are thousands of: - shipping containers rotting in fields - old grain silos sitting empty - warehouses no one's using - barns that haven't been touched in decades And every single one of them could become something people would pay to experience if someone just had the vision to see it through. You don't need to build it from scratch. You just need to reimagine what's already sitting in front of you. Because the world is full of overlooked things waiting for someone to look at them differently. And I don't care if AI generated the video because the inspiration you get from it is still the same.

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18,208 просмотров • 4 месяцев назад

Nikhil Kamath asked Elon Musk if kids should still go to college. The answer redefined the question. Musk: “AI and robotics is a supersonic tsunami. This is really going to be the most radical change that we’ve ever seen.” He’s not speculating. He’s the one building it. Then he talked about his own sons. Musk: “They agree that AI will probably make their skills unnecessary in the future, but they still want to go to college.” The man building the wave that swallows every career path raised sons who still want to walk one. That’s not a contradiction. That’s the revelation. For thousands of years, humans couldn’t separate learning from survival. You went to school because the world would punish you if you didn’t. Trade your youth for a skill set. Pray the market still values it when you’re done. Education was never a choice. It was a transaction. A bridge you crossed because the other side was survival. Musk’s sons are the first generation that gets to answer the question honestly. Why go when the machine will outperform you in every skill that can be measured? Musk just revealed where the bridge leads. A shoreline that’ll be underwater by the time they graduate. And his sons still want to cross it. They aren’t going to learn how to build the world. They’re going to remember what it feels like to inhabit one. Because education was never really about utility. It was always about formation. We just couldn’t afford to see it until the obligation was stripped away. Every generation before this had to pretend the classroom was about the career. Musk’s sons don’t have to pretend anymore. And what they’re choosing freely is the room itself. The presence of other minds. The friction of not knowing. The slow work of becoming someone you weren’t when you walked in. Musk built the tsunami. He knows exactly what it erases. But his sons just answered the only question that survives it. What do humans do when they no longer have to be useful? They choose each other. And that was always the answer.

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