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Amazon professes to be customer-obsessed, not competitor-focused, but one of its cloud rivals is proving tough to ignore this week. Now appearing on Sphere, a 90-second Google Cloud ad, strategically timed for Amazon Web Services #reinvent2023, taking place on the next block over.

174,836 просмотров • 2 лет назад •via X (Twitter)

Комментарии: 11

Фото профиля Randall Hunt
Randall Hunt2 лет назад

@SphereVegas @googlecloud @awscloud Imagine if they spent that money on their product and support? I've always found this kind of marketing very #cringe

Фото профиля SecBriefs | Making Cybersecurity Simple
SecBriefs | Making Cybersecurity Simple2 лет назад

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Фото профиля Chris Gaun
Chris Gaun2 лет назад

@SphereVegas @googlecloud @awscloud Oracle did similar things at early few Reinvents. @ajassy would actually put pictures of their ads in his keynote and have a laugh.

Фото профиля Saurabh Gupta
Saurabh Gupta2 лет назад

@SphereVegas @googlecloud @awscloud As a #Google shareholder, I wholeheartedly approve!! @googlecloud

Фото профиля Bxn Bxlxn
Bxn Bxlxn2 лет назад

@SphereVegas @googlecloud @awscloud Their cloud gets better as their search engine gets worse..

Фото профиля PatrickRoy
PatrickRoy2 лет назад

@SphereVegas @googlecloud @awscloud Did they need to delete some google drive files to create enough storage to pay for the advert?

Фото профиля Garret
Garret2 лет назад

@SphereVegas @googlecloud @awscloud Maybe Google Cloud would be better if they focused on their product instead of marketing. Everyone there already knows Google Cloud...

Фото профиля Investing Developer
Investing Developer2 лет назад

@SphereVegas @googlecloud @awscloud I don't really understand what they are trying to achieve here. Do they expect people at AWS events to look at this and suddenly think "maybe we should give GCP a try"?

Фото профиля Jeremy Morgan
Jeremy Morgan2 лет назад

@SphereVegas @googlecloud @awscloud Good luck with that

Фото профиля Simon Plant
Simon Plant2 лет назад

@SphereVegas @googlecloud @awscloud In one hand we have a 5 day conference and all the innovations, but sure just one look at GCPs logo will be enough to pivot technical strategies for most attendees?? 🤡

Фото профиля Evan Zimmerman
Evan Zimmerman2 лет назад

@SphereVegas @googlecloud @awscloud @refikanadol is this you?

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Jeff Bezos on the 4 principles that differentiated Amazon from other companies “The thing that connects everything that Amazon does — our #1 conviction, philosophy, and principle — is customer obsession, as opposed to competitor obsession. We are always focused on the customer, working backwards from the customer’s needs, and developing new skills internally so that we can satisfy what we perceive to be future customer needs.” Jeff Bezos continues: “It seems like we’re in a bunch of different businesses. We have Amazon Web Services, which is completely different from our Amazon Prime business or Amazon Marketplace or Amazon Studios and so on. But really the way that those businesses run are very similar, and it all starts with customer obsession. But it’s not just customer obsession.” Pioneering is another critical principle for Amazon: “We have a very inventive culture. We like to pioneer and invent. There are other very effective business strategies. Pioneering is not the only effective business strategy. In fact, some people would argue it’s not the most effective one. Close-following can be a very good business strategy, and it’s worked many times if you look at the history of business. But it just isn’t who we are.” Willingness to think long-term is another one: “That’s another common thread that runs through everything we do. We are very happy to invest in new initiatives that are very risky for 5-7 years. Most companies won’t do that. Companies will invest for very long periods of time in the cases where the outcomes are more certain, but it’s the combination of the risk-taking and the long-term outlook that make Amazon special.” Taking pride in operational excellence is the final one: “Doing things well. Finding defects and working backwards. That’s all the incremental improvement that most successful companies are very good at. If you’re not good at finding the root cause of defects and fixing that root cause — you don’t ever want to let defects flow downstream — that’s a key part of doing a good job in any business, in my opinion.” Video source: Charlie Rose (2016)

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