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Another failed product test from last January I thought I'd share :) 👉 CAC was ok but shipping from India meant insanely high COGS and I did not have enough conviction or systems in place for a purchase order to the states. 👉 We sold these for $55 or...

31,640 Aufrufe • vor 1 Jahr •via X (Twitter)

11 Kommentare

Profilbild von ceo.mika
ceo.mikavor 1 Jahr

I actually know some guys who scaled this You definitely gotta work on your hooks. If I were you I would maybe even give this another shot. The hooks that the guys I talk about above used, were very aggressive. All ima say is that there is not a single person out there that DOESNT think that they could feel, look, focus, better than they do right now. Capitalize on that

Profilbild von Frank Gabriel
Frank Gabrielvor 1 Jahr

Hook rate and CVR was great. Like I said, problem was COGS.

Profilbild von MrLogistics
MrLogisticsvor 2 Jahren

Ecom people: Do you ship with UPS or FedEx? Follow me @MisterLogistic to learn how to save on your shipping rates. We've saved clients $50M+ in the last 24 months alone (average 10-20% annual savings) and share exactly how we do it.

Profilbild von Dom 🧙‍♂️
Dom 🧙‍♂️vor 1 Jahr

lol just ship from china *designed in india, produced in china

Profilbild von Frank Gabriel
Frank Gabrielvor 1 Jahr

Copper is actually very scarce in China, most of it comes from India. If you look on AliBaba/Express you'll find the same thing and after talking to a few agents they all confirmed that they'd need to import from India first so COGS were even higher.

Profilbild von Brendan
Brendanvor 1 Jahr

Honestly if you ordered stock for this product you could 100% make it work. Copper has TONS of benefits and is very sought after The DR hooks could be endless

Profilbild von Frank Gabriel
Frank Gabrielvor 1 Jahr

totally , That’s what I was getting at with my third takeaway in the tweet

Profilbild von Ben Facciani
Ben Faccianivor 1 Jahr

Frank, I’m interested in why the voiceover is so monotone. I’m sure the target audience anticipates more enthusiasm. What was the reason for the monotone VO’s, I’m interested

Profilbild von Frank Gabriel
Frank Gabrielvor 1 Jahr

this is AI Kim Kardashian lol We scaled another brand with this style VO It works better than someone randomly yelling at you sometimes lol

Profilbild von Marko Sekulic
Marko Sekulicvor 1 Jahr

looks like were pretty close man, bad unit economics can ruin the best marketing & branding in the world!

Profilbild von Frank Gabriel
Frank Gabrielvor 1 Jahr

bad unit economics is like buying a house in an abandoned town and wondering why its harder to rent out than a beach front property

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