Video wird geladen...

Video konnte nicht geladen werden

Zur Startseite

Apple made a 7-minute ad with a downloadable 50+ slide deck for students to “convince parents” why they need a $900 Macbook. Ad missed so hard that Apple pulled it a day later (4th ad it recently pulled including vapourware Apple Intelligence and iPad crush ad). Just bring back...

369,789 Aufrufe • vor 1 Jahr •via X (Twitter)

10 Kommentare

Profilbild von Trung Phan
Trung Phanvor 1 Jahr

Not actually sure why they pulled this ad. Other pulls were obvious: Apple Intelignce straight vapourware, iPad crush pissed off creatives. Guess macbook one just isn’t that funny even if ia joke and makes the target (students) look dumb, which isn’t what they going for i guess.

Profilbild von Mobile Scanner
Mobile Scannervor 1 Jahr

Scan any documents, convert images into text, PDF files, etc. 👍

Profilbild von Dhaval Shah
Dhaval Shahvor 1 Jahr

Apple vs PC ads were honestly the great and they’d still hit today

Profilbild von Trung Phan
Trung Phanvor 1 Jahr

Just the perfect setup

Profilbild von Chance McClain
Chance McClainvor 1 Jahr

Or random silhouettes of people walking with a Grouplove song playing

Profilbild von Trung Phan
Trung Phanvor 1 Jahr

absolute banger

Profilbild von Poncho
Ponchovor 1 Jahr

Could Apple not afford to hire the other two members of Please Don't Destroy?

Profilbild von Trung Phan
Trung Phanvor 1 Jahr

they cheaped iut…put the money into the downloadable slide deck

Profilbild von Chuck ʎǝʞuoɯ
Chuck ʎǝʞuoɯvor 1 Jahr

I want the opposite of anything this guy tries to sell:

Profilbild von Zidane
Zidanevor 1 Jahr

Who watches 7 minutes ad?

Ähnliche Videos

September 1997. Steve Jobs stands before Apple employees and tells them he's been up until 3am finishing an ad. He's been back at the company for eight weeks. Apple lost $1 billion that year. Three months earlier, WIRED put Apple's logo on its cover, wrapped in barbed wire, with the word "Pray." He starts by saying what he's found since coming back. He couldn't figure out Apple's own product line. He spent weeks trying to understand which model was which and how they fit together. He talked to customers. They couldn't figure it out either. He cut 70% of the product roadmap. People whose projects were canceled were, in his words, "three feet off the ground with excitement" because, for the first time in years, someone told them where the company was going. Then he says something about marketing that changed how every tech company thinks about advertising. He says Nike sells a commodity. They sell shoes. But when you think of Nike, you feel something different than a shoe company. Nike never talks about their products in ads. Never tells you why their air soles are better than Reebok's. "They honor great athletes. And they honor great athletics. That's who they are." He compares it to the dairy industry spending 20 years trying to convince people milk was good for them, failing, and then running "Got Milk," which doesn't even mention the product. Focuses on its absence. He says Apple spends a fortune on advertising. "You'd never know it." Then he fires the ad agency. Not just fires them. Apple was running a competition with 23 agencies. He scrapped the whole thing and hired Chiat/Day, the agency he'd worked with a decade earlier on the 1984 Macintosh commercial that advertising professionals voted the best ad ever made. The question they asked themselves: "Our customers want to know who is Apple and what is it that we stand for?" His answer: "Apple at its core, its core value, is that we believe that people with passion can change the world for the better. And that those people who are crazy enough to think they can change the world are the ones that actually do." Then he plays the ad. In this room. To Apple employees. For the first time. "Here's to the crazy ones. The misfits. The rebels. The troublemakers." He says almost none of these people had ever appeared in an advertisement before. He personally obtained Yoko Ono's permission to use John Lennon. He says the estates and living subjects agreed because of their feelings toward Apple. "I don't think there is another company on Earth that could have done this campaign." The ad broke that Sunday during the network premiere of Toy Story on ABC. Two 60-second spots. Newspaper ads in the Wall Street Journal, New York Times, and USA Today. Billboards in major cities. Buses in five cities featuring Rosa Parks. Painted walls. The whole thing. Apple's stock was around $0.10 split-adjusted when this meeting happened. The company is worth $3.68 trillion today. Think Different ran for five years. Every product that came after, the iMac, iPod, iPhone, iPad, was built on the identity this campaign established by a guy who'd been back at the company for eight weeks and finished the ad at three in the morning. Video: Steve Jobs internal staff meeting at Apple, September 1997. This is the first time the Think Different campaign has been shown to employees. Jobs had been back at Apple for eight weeks. Footage leaked from an internal recording.

Anish Moonka

1,153,065 Aufrufe • vor 5 Monaten

Announcing Meta Ads skills in Claude 🦢 This is a suite of skills that turns Claude into a Meta Ads expert. You invoke it with a single command /gooseworks and Claude can now access skills and APIs like an expert ad team. Here's what it can do 👇 --- To use it, run npx gooseworks install --claude RESEARCH & INTEL 1. /gooseworks Find trending topics in my niche to run ads on right now Skill used: trending-ad-hook-spotter 2. /gooseworks Scrape my competitors' ads and reverse-engineer their funnel Skill used: competitor-ad-intelligence 3. /gooseworks Mine my reviews and Reddit for the angles that actually convert Skill used: ad-angle-miner 4. /gooseworks Research my brand and build a reusable context pack for ads Skill used: brand-research --- DIAGNOSE PERFORMANCE 5. /gooseworks Diagnose my Meta campaigns — what to cut, keep, or scale Skill used: meta-ads-analyzer 6. /gooseworks Find what's wasting budget across Google, Meta, and LinkedIn Skill used: ad-campaign-analyzer 7. /gooseworks Show true CAC per qualified lead, not vanity CPA Skill used: ad-lead-quality-analyzer 8. /gooseworks Check if my ad's promise carries through to the landing page Skill used: ad-to-landing-page-auditor --- PLAN AND REVIEW 9. /gooseworks Tell me which 1–2 paid channels to start with and a 90-day plan Skill used: paid-channel-prioritizer 11. /gooseworks Build Meta audiences, ad sets and copy from my ICP Skill used: meta-ads-campaign-builder 12. /gooseworks Pre-flight my ad copy against Meta policy before I spend Skill used: meta-ad-policy-checker --- MAKE CREATIVES 13. /goose-ads Turn that research into branded static ad creatives for my product Skill used: goose-ads All directly in Claude Code or Cowork. Start by installing npx gooseworks install --claude Comment Goose below and follow, and I'll DM you the full open-source library with 100+ skills to turn Claude into your growth team.

Shiv

106,208 Aufrufe • vor 1 Monat

I just built a Meta Ad Comment Spy in Claude Code that turns every comment on your ads into a voice-of-customer goldmine 🤯 Point Comment Spy at your ad account → it pulls every comment and reply, clusters them into objections, questions, and proof, and writes your next 5 ad angles from real customer language. All inside Claude Code. Perfect for DTC brands and agencies who want ad copy that's already written, buried in the comments on their own ads. If your sharpest hooks come from how customers actually talk, but mining them means scrolling your ad comments by hand, copy-pasting the good ones into a doc, and missing the objections quietly killing your conversion rate... Comment Spy kills the entire loop: → Ranks your ads by spend, so you mine the ones that matter → Pulls every comment AND reply thread through the Meta API → Clusters them: objections, buying questions, desires, proof → Surfaces the exact phrases to drop into your next ad → Flags the conversion leaks hiding in your comments — dead links, broken lead-magnet delivery → Renders the whole thing as a dashboard No manual scrolling. No missed objections. No $99/mo "ad intelligence" subscription. What you get: → Every comment off your top ads, pulled automatically → Clustered into objections, questions, proof, and desires → 5 ad angles written from your real customer language → A dark-mode dashboard, every quote traced to the ad that drew it Built 100% in Claude Code, on the Meta API. I put together a step-by-step playbook showing you how to build Comment Spy yourself: the Meta API setup, the exact prompts, the whole pipeline. Want the playbook for free? > Like this post > Comment "SPY" And I'll send it over (must be following so I can DM)

Mike Futia

14,456 Aufrufe • vor 1 Monat