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Apple raised iPad and MacBook prices, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI industry's data center buildout

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Apple and Microsoft are raising prices on everything as chip costs continue to rise. "Apple gets criticized yesterday. They lose $270 billion a market cap because they announced they're raising their prices. So Macs and iPads roughly up 15% to 25%. Apple TV and Homepod products also increase. No increase yet that they've announced on iPhone, Apple Watch, or AirPods." "Xbox/Microsoft followed suit, and they raised their prices on everything." "Memory chips are ridiculously inflated right now, cause there's a shortage because the demands up. Data centers, more deluxe consoles, everything needs chips. They're not making enough of them fast enough so we have a shortage."
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