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ATHER noticed a pattern: BELT-Drive complaints kept coming. Instead of improving the Belt, they reimagined the Drivetrain. The result? Ather Konarc — a Direct Hub Motor scooter with no belt, no chain, and fewer moving parts. Sometimes the best fix is to remove the problem altogether. ⚡🛵 #AtherKonarc #AtherEnergy...

153,427 views • 15 days ago •via X (Twitter)

44 Comments

S J's profile picture
S J15 days ago

You were suggesting Hub motor is a problem earlier and suddenly it's a solution. Pick a lane!

Amit Amir Anthony's profile picture
Amit Amir Anthony15 days ago

Every EV has issue the problem is less compared to Hub MOTOR as tyre are Tubeless. Even HUB motor has its pro and Cons Belt issue was creating major concern for Ather so they pivoted to Hub motor

S J's profile picture
S J15 days ago

But earlier you said Ather is better because they don't have Hub Motor. Today you post they are better because they have Hub motor. See the problem here?

Amit Amir Anthony's profile picture
Amit Amir Anthony15 days ago

I still stand by that. A belt is cheap and easy to replace; Ather's shift to a hub motor was more about reducing maintenance and complaints, not because belt drives are inherently bad.

Shiva Kumar's profile picture
Shiva Kumar15 days ago

In case of rear tire puncture - it will be a great hassle to fix it and regular mechanics can't do it - need expertise to fix the puncture. That a major drawback in TVS iQube which also has a hub motor.

Amit Amir Anthony's profile picture
Amit Amir Anthony15 days ago

Since Tire is tubeless it can be managed but in case of Significant damage to Tyre that's where the problem will increase

Vinoth's profile picture
Vinoth15 days ago

Very good feedback loop system. Addressing customer complaints and customer suggestions is right way of approach

Amit Amir Anthony's profile picture
Amit Amir Anthony15 days ago

ATHER R&D team is also strong

Sutanshu's profile picture
Sutanshu15 days ago

Still my vx2 much better then konarc got it 1.05L ..3.4kw battery..but hero need change charging port location

Amit Amir Anthony's profile picture
Amit Amir Anthony15 days ago

Every EV brands seems to have few issues

Prabh Mehar Singh's profile picture
Prabh Mehar Singh15 days ago

Calling this “reimagining the drivetrain” is a bit of a stretch. A belt drive and a hub motor are two fundamentally different architectures. A hub motor eliminates the belt, yes but it also comes with different engineering trade-offs, particularly around low-speed torque multiplication, thermal management and sustained performance, since there is no reduction gearing. They did for cost

Sidhartha Sahu's profile picture
Sidhartha Sahu15 days ago

It's not hub motor, it's swing arm mounted motor.

Frustrated middleclass's profile picture
Frustrated middleclass15 days ago

Konarc isn't hub motor, get your facts right.! It's swing arm mounted driven through gears & shafts.. Yes belt is removed doesn't automatically make it hub motor

Tejas G's profile picture
Tejas G15 days ago

This is not new. Ola is using Hub motor in few models since years. I am using Ola Air with hub motor with no issues 🤞🏻

Amit Amir Anthony's profile picture
Amit Amir Anthony15 days ago

Best of luck with OLA

Tejas G's profile picture
Tejas G15 days ago

Thanks..using since 2.5 yrs. No maintenance/service reqd apart from air check. Ride comfort and power is much better than Ather 😊

Tony shark's profile picture
Tony shark15 days ago

It's not a Hub motor it's swing arm (side mounted ) motor like you see on bajaj chetak and hero vida ather did not invent this is in use since first Bajaj chetak it uses mechanical reduction gear to provide power to wheel eliminating the belt or chain

Abhijeet🇮🇳's profile picture
Abhijeet🇮🇳15 days ago

Bro thinks this Direct hub motor by Ather is an upgrade🥲

ನವೀನಕುಮಾರ 🍥 naveenkumarmh's profile picture
ನವೀನಕುಮಾರ 🍥 naveenkumarmh15 days ago

MF @bhash of @OlaElectric is doing completely different! Not bothered to address issues!

Amit Amir Anthony's profile picture
Amit Amir Anthony15 days ago

@bhash @OlaElectric Lets not talk about OLA. Overall product is disaster

Anjaan_Musafir05's profile picture
Anjaan_Musafir0515 days ago

Ab samjh aaya es bar ather ne belt aur chain kyu htaya

Triox's profile picture
Triox15 days ago

So TVS IQube was right from the beginning?

Raxin's profile picture
Raxin15 days ago

Sometimes the best solution is removing the problem entirely

𝑨𝒇𝒓𝒊𝒏's profile picture
𝑨𝒇𝒓𝒊𝒏15 days ago

Removing the belt and chain sounds like a smart move.

Gilbert's profile picture
Gilbert15 days ago

Sometimes innovation isn’t about making the old system better. It’s about asking whether the old system is necessary at all.

Hrishikesh Shinde's profile picture
Hrishikesh Shinde15 days ago

Interesting innovation

Sharon Riley's profile picture
Sharon Riley15 days ago

Smart engineering, less maintenance to worry about.

LONE WOLF's profile picture
LONE WOLF15 days ago

Best engineering sometimes means deleting the problem.

Agni's profile picture
Agni15 days ago

Bogus bike, they loot on software name if u use software then only I'll get range if no software range 50% only. This is said by ather and no guarantee on range

Market Edge's profile picture
Market Edge15 days ago

removing the problem instead of patching it is smart engineering

Arul's profile picture
Arul15 days ago

Ather is not using hub motor in the Konarc. They are using a swing arm mounted motor. The power is transmitted through gears from the motor to the wheel.

sambandam Nandakumar's profile picture
sambandam Nandakumar15 days ago

No way , some usless fellow making videos like this ***** I having ather more then 4 years.

Amit Amir Anthony's profile picture
Amit Amir Anthony15 days ago

Not all Ather have problem but Belt issue has been major concern

Gaurav Tomar's profile picture
Gaurav Tomar15 days ago

No belt to fix means no belt to fail. That's real problem-solving, not patchwork.

Sonu's profile picture
Sonu15 days ago

Sometimes the smartest solution is not fixing the problem but removing it altogether Ather Konarc is a great example of this mindset

JN's profile picture
JN15 days ago

Excellent

VSidd's profile picture
VSidd15 days ago

Earlier post

vamsi's profile picture
vamsi15 days ago

matlab kuch bhi?

LaShonda 🌸's profile picture
LaShonda 🌸15 days ago

That’s a powerful product lesson: don’t just optimize the existing system, question whether the system needs to exist at all, sometimes innovation is subtraction.

Wania's profile picture
Wania15 days ago

Smart fix, cleaner design

Vibhor Ghai's profile picture
Vibhor Ghai15 days ago

This could reduce issues for Ather. Removing the problem altogether may help improve their brand image.

Vicks Ki Boli's profile picture
Vicks Ki Boli15 days ago

smart move this is cool

Shami's profile picture
Shami15 days ago

Removing the problem entirely makes engineering truly elegant.

Akash's profile picture
Akash15 days ago

ATHER Konarsc's 125 best bike

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