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Aura is on full display today for L'Oréal Paris TH ✨ BECCA LOREAL RAFFIA CUSHION #LOrealRaffiaCushionXBecky #LOrealParisTH #LOrealMakeupTH #FreshWearRaffiaCushion #LOrealSummerBeachClub

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I would like to explain the latest batch of viral videos I'm working on to the bemused brainrot-curious reader who is not familiar with "the culture". Why are these characters, mixed with this song, going viral? It's all about connecting infinite referential mirrors. What makes this video interesting are not its individual parts but the signifier links it draws. Let's look at the individual parts: ONE: The song is a Brazilian funk or "pancadão" song called MC Lan e MC WM - Sua Amiga Vou Pegar, these days part of what's broadly referred as Brazilian phonk or just phonk (not to be confused with the original phonk, a Memphis-derived genre from the early 2010s built around chopped Three 6 Mafia samples, cowbells and lo-fi tape hiss and etc. The Brazilian version comes an entirely different lineage and got its name adapted from “funk” to “phonk” exclusively because the names sounded similar. It has a similarly menacing posture but swaps the rap cadence for funk's 4/4 with kicks on 1 and 3 rhythm and a much heavier, distorted 808 synth sound). Phonk is often used for its exaggerated reverb feeling bass lines to signify power, style or simply "aura", which you can take as a shorthand for poise, coolness, being de-bon-air and a general detached positive feeling of high status. Aura. Because most users cannot understand the Portuguese lyrics (which are often quite vulgar and sexual), the singing takes the characteristic of a chant, something to be appreciated entirely for its sound, texture and gravitas. The vocals are just another instrument where you can appreciate the menace and swagger of the delivery directly without the cognitive friction of meaning. Non-Portuguese-speaking audiences are not missing anything they were supposed to get, they get “the vibe” that matters, which is not lyrical. These songs are often paired with (male) characters that are taken to display these traits like American Psycho's Patrick Bateman (yes, yes I know that’s the opposite of what you should feel about the character), Peaky Blinder's Thomas Shelby and a menagerie of anime characters like Satoru Gojo (Jujutsu Kaisen), Yujiro Hanma (Baki) and Goku and, really, any male character that is just a little bit cool. TWO: The man in the suit is a minor Family Guy character called Tom Tucker. The reference comes from a scene where Meg sees him walking through her school and says "It's Tom Tucker from the news!” We then cut to her POV, where he is walking in slow motion with soft romantic music swelling and birds chirping, the whole love-at-first-sight trope. Then a camera crew member off-screen yells "hurry up Mr. Tucker," and we get to see he is not walking in slow motion because Meg is infatuated, he is just walking that slowly in real life. Only the music and the birds were in her head. The gag is built on the viewer recognizing the romantic-slow-motion trope, briefly accepting it as the scene's reality, and then being shown that we (and Meg) projected the trope onto what is actually just a man walking very slowly. HA! The original gag is already about projection: a neutral image (slow walk) being assigned an external meaning (romance) by a viewer's pattern-recognition. This is what makes the edit-culture appropriation work so well. The clip got stripped of its context, paired with phonk and text overlays (AURA or “Me and the boys going to detention”), and retroactively assigned a new meaning, only this time it’s the cinematic nonchalant walk, the slow deliberate gait that signifies a man who knows he's the most important thing in the frame (ta la any 1980s Schwazerneggerian action movie hero walking away from an explosion without looking back, every yakuza boss entering a room, every western gunslinger approaching the duel). The edit is ostensibly projecting a trope onto a neutral image. The first projection was romance; the second projection is aura. Family Guy clips and gifs are easy to access and repost, which makes it a readily available and easy to use building block. The show has, through sheer volume of output and over two decades of YouTube and cable TV saturation, become a kind of public-domain visual library, a default vocabulary that any editor can pull from knowing the audience will recognize the source without having to be told, and we can just keep loading meaning onto it. THREE: The character in the background is Tom, from Tom and Jerry, doing a pose made famous by an iShowSpeed fan who encountered him during a livestream. By quickly and correctly identifying Speed by his full legal name ("Darren Jason Watkins Jr"), she showcased herself to be a true fan, which he responded to with his characteristic exaggerated reactions. The pose the girl hit, with the knowing look to the camera, produced a perfect “aura moment” complete commitment, zero irony, the unshakeable conviction that what she was doing was the coolest possible thing to do. As a result, the clip then got endlessly edited with "aura 🥶🥶🥶" captions to canonize it. Aura, in this lexicon, is not granted by the universe; it is summoned by the person's own belief that they have it and by displaying the correct attitude. Tom is also dressed as the previously mentioned Thomas Shelby from Peaky Blinders, which is itself a double signifier. The name match (“Thomas”, get it?) and the suit-and-flat-cap costume turn the cartoon cat into a stand-in for the perhaps most used "high-aura" male character of the past decade, the brooding gangster patriarch whose every cigarette drag has been set to phonk, cinematic scores and electronic music a thousand times over. On top of that, he is made entirely out of chrome, a popular trope of asking ChatGPT (one of the few AI tools people have easy and broad access to) to render things out of very high quality materials to indicate "rarity" or "status" like diamonds, platinum and etc. A sign that itself descends from a longer lineage of in-game cosmetic rarity tiers (League of Legends, MMOs, various skin economy freemium game, the Fortnite battle pass, the Pokémon shiny, dacha games and etc) where material finish is the visual shorthand of value. So "chrome" or "platinum" Tom on top of all previous signifiers signals a “maximized” or “maxxd” version. The image is suppose to invoke the superlative highest possible tier, rarest-drop, legendary-rarity version of aura, the way a kid in a playground would describe their dad as not just strong but the strongest in the world. FOUR: Finally, the background black hole calls back to the original Tom image, where he is surrounded by the universe itself, having ascended. The character has transcended the diegetic frame of his own cartoon and now exists at a cosmological scale, with the black hole standing in for the kind of unmotivated, vibes-based "cosmic" imagery that has become the default background for any video trying to signify that something Big is happening (the same visual motif that has powered comic book characters, anime transformations, video game power ups and anything wants to feel grandiose or “epic” without specifying what about). The black hole means significance in the abstract. At this point I think you understand the mechanism at play here. None of these references resolve to a stable meaning on their own. Tom Tucker is “cool” only in the very short context in which his image served as a substrate; he was convenient footage to pair with a song, and the absurdity of doing an "aura edit" on such a minor, strange character scene makes it all funnier and easier to share. Tom-the-cat is doing the aura pose > the aura pose comes from the iShowSpeed girl > the iShowSpeed girl was cool because she correctly played her part in an established bit of a large streamer with the correct timing and theatrical flair > the bit was cool because it was a shared convention unified by a popular central streamer figure > the convention existed because phonk edits had already trained this exact scenario to be read as confidence-plus-detachment as aura > the chrome finish points to AI image generation quirks > the AI image generation style can be mapped to gaming visual rarity shorthands; the gaming rarity tiers point to a much older logic of precious-metal-as-status. Each step on the referential chain is propped by the one behind it, and the one behind it is propped up by the one behind that, so on and so forth. There is no natural endpoint, the entire structure functions more akin to a network than a linked list. If you stop at any single point and ask "but why is particular signifier cool or funny or interesting”, the answer is always "because of the thing behind it.” It’s hyper-citation, Here, what matters is the structure of the whole rather than the content. This is structure is what I mean by infinite referential mirrors. The rate at which a concept is referencing, remixing and calling back to another is what’s interesting. In other words, It’s the velocity that matters. The chain of recognitions, each "I get that reference," and the cumulative effect of getting six references stacked on top of each other a short span of time gives you the feeling that you are participating in something dense and alive, because it allows you to recognize the shared meme ecosystem of the platform that you are participating in, even if only a glimpse of it. You are inside the culture rather than outside it. The brainrot-curious reader who watches this video and feels nothing, has “failed” to understand the joke because they are outside the hall of mirrors I am describing. You can only get the magic if you step in and start counting the reflections: the song, the suit, the cat, the chrome, the black hole, the transitions the video uses. You are looking at connected parts of this network of symbols and at the speed at which one image hands you off to the next. The entire thirteen-second clip is functioning as a single compressed referential payload that decompresses in the viewer's head into a small private essay exactly like this one. The video allows you to recognize yourself as someone capable of decoding it, and that recognition is the reward. That’s why media like this goes viral.

Pleometric

69,255 Aufrufe • vor 3 Monaten

Fashion, Optics, and Hypocrisy: Meghan Markle’s Balenciaga Problem For a couple who have built a considerable portion of their public identity around mental health and child safety, the Duke and Duchess of Sussex continue to display a baffling lack of self-awareness. The Archewell Foundation, which they co-founded, has made child protection and online safety central to its mission—launching campaigns calling for safer digital spaces, stricter social media safeguards, and protection for young people from the documented harms of online abuse, exploitation, and anxiety. It’s an admirable cause on paper. Yet, once again, their actions betray their own messaging. During Paris Fashion Week, Meghan Markle was seen attending the Balenciaga show—yes, that Balenciaga. The same fashion house that ignited global outrage for its 2022 advertising campaign featuring small children holding the brand’s teddy bear handbags dressed in bondage-inspired accessories. The campaign was condemned worldwide for its deeply inappropriate imagery, with critics pointing out that such visuals blurred the moral boundaries that protect children. In a related campaign (Garde-Robe), Balenciaga also included props such as a Supreme Court decision on child pornography in visual materials — which stirred further outrage over the blurred boundaries between fashion and exploitative symbolism. The backlash was so severe that Balenciaga swiftly removed the campaign, issued public apologies, and faced ongoing reputational damage for months. For most people, the lesson was clear: you don’t associate children with adult themes. Full stop. It should have been common sense. But apparently not for Meghan Markle—the self-proclaimed advocate for children’s wellbeing and online safety. While her Archewell Foundation preaches the importance of shielding children from harm, manipulation, and predatory influences, Meghan was photographed supporting a brand that became a symbol of precisely the moral decay such advocacy is meant to challenge. To wear or publicly support Balenciaga in any capacity—even years after the scandal—undermines her stated values entirely. The passage of time does not erase the original transgression, nor does it excuse the tone-deaf optics of a supposed child-safety campaigner aligning herself with a brand that used children in a context universally condemned as exploitative. This is not about fashion—it’s about consistency, credibility, and integrity. It’s fair to ask: does an invitation to Paris Fashion Week now outweigh the values Archewell claims to hold so dear? Because that is how it looks. The image of the Markle, smiling from the front row of a Balenciaga show, is a direct contradiction to the image of a humanitarian working to make the digital and physical worlds safer for children. It is precisely the kind of hypocrisy that erodes public trust—not just in her, but in the very causes she claims to represent. To make matters worse, the timing could not be more ironic. Within days, Meghan and Harry are set to receive the “Humanitarian of the Year” award from Project Healthy Minds at the upcoming World Mental Health Day Gala in New York. The irony is staggering: accepting a humanitarian honour for their advocacy on mental health and child safety, while simultaneously endorsing—through presence and fashion—a brand that became infamous for its insensitivity toward children. This is not the behaviour of serious advocates. This is performance. If there were any genuine understanding of what child protection means, such a public association would have been unthinkable. But as history continues to show, the Sussexes’ greatest consistency lies in their inconsistency. When the optics suit them, they preach virtue. When the cameras flash, those principles are conveniently forgotten. Perhaps Archewell’s PR team will attempt a quiet clean-up—pretending the Balenciaga appearance never happened or insisting that the Duchess of Sussex was merely “supporting the arts.” But even that will not wash. True advocates for child safety do not endorse or elevate brands that have, however briefly, crossed such a moral line. In the end, this is not just another minor misstep—it’s a symptom of a much larger problem. When your entire brand is built on compassion and advocacy, hypocrisy becomes your greatest enemy. And as Meghan and Harry prepare to take the stage and accept yet another humanitarian accolade, they might do well to remember that the public isn’t blind. You cannot claim to protect children with one hand and applaud a brand condemned for exploiting their image with the other.

༺𝐻𝑅𝐻 𝐿𝒶𝒹𝓎 𝒥༻ 👑

76,722 Aufrufe • vor 10 Monaten

Legacy Media Once Again Flails With 'Fake News' on Trump Planning to Name WH Ballroom After Himself | Becca Lower, RedState When I first read this legacy media story about the ballroom being built at the White House on Friday evening, my first reaction was: "so, what?" I'll get to that in a minute. Incredible that this is still a story, but this is what the legacy media has devolved into. Little more than a weekly rag-level of reporting. The fact that Democrats have previously done extensive construction on the WH has barely fazed them. Notice how little interest they have shown for actual news about the renovation. I first wrote on the ballroom story in Aug., when President Trump took a stroll on the roof with the architect: On Friday, we learned in a piece by my colleague Brandon Morse that the WH shared a list of the donors who are paying for the massive ballroom addition. Here's the latest example of the old media forces of Fourth Estate continuing to underwhelm with their lack of professionalism. They just keep flailing. ABC News blasted out a headline on social media based on unnamed quislings in the White House on Friday: "Trump likely to name White House ballroom after himself, officials say." Luckily, the internet is forever: But once Trump got wind of the alleged report during a media gaggle, he swiftly shot it down as "fake news." I know you're shocked that this is contrary to what you can read from ABC News below: Earlier, senior administration officials told ABC News that some in the administration were already referring to it as "The President Donald J. Trump Ballroom" and that that name was likely to stick. The White House claims they have released the full list of donors to the project. On a list of those donors, provided to ABC News by the White House, the ballroom is referred to as “the President Donald J. Trump Ballroom.” "Well, we raised a lot. We've raised over $350 million, [the ballroom is] a beautiful room, a big room," the president said, then paused a beat as if considering his next words carefully, in answer to the reporter's question on reports he plans to name the ballroom after himself. "I don't have any plan to call it after myself, that was fake news," Trump said. "Probably going to call it the Presidential Ballroom...we haven't really thought about a name yet." Someone asked Trump as a follow-up what might be done with the extra $50 million, and he explained "it could possibly be used to help build a large triumphal arch -- modeled on the Arc de Triomphe in Paris -- that Trump has proposed constructing just outside Washington." Sure, that's as good of a use as any. But, this is minutiae. Here's the correct answer, Republicans: tell them it's none of their business! They're well aware this isn't being financed by public money. It has to be asked again why this is day four or five of this nothing burger story. Palace whispers picked up in echoing hallways of the People's House by liberal hacks, and viewing one internal document - with a nickname "DJT Ballroom" - does not make something true. At a moment when some Americans are worrying about when/if they'll get their next paycheck to pay their mortgage or buy groceries - c'mon, just this once, guys - do your jobs.

Owen Gregorian

33,896 Aufrufe • vor 9 Monaten

Reading with your baby isn’t always as simple as it might seem. Earlier this week, a parent asked how I’d advise reading to a toddler who may not have the attention span for a full book and who, when handling them, often tears the pages. I’m so glad you asked! This fantastic video, shared to TT a couple years back by hanzcakess, illustrates both the realities of - and several important lessons for - parents and caregivers when it comes to reading with infants and toddlers. First, when reading with very young children it’s important to begin with realistic expectations. At this little guy’s age (which I’m going to guess is around a year, give or take 2 months) babies‘ attention spans are VERY limited. Think 1-2 minutes tops. What does that mean for you? First it means that you’re unlikely to make it through an entire book. And that’s just fine. Rest assured that there’s still great value in the activity. Further, don’t be surprised if your child is more interested in interacting with (or at the earliest stages, even chewing on) the book itself rather than attending to the story it contains. That’s ok too. For both reasons, beginning with sturdy, laminated board books is well advised. Not only do these tend to be super short (with most intended to accommodate for babies’ brief attention spans), but they’re made to withstand the rigors of handling by infants and toddlers. Now, some might look at this video and (on first glance, at least) see primarily inattention. But not me! Here’s what I see: First, I see a completely normal toddler who’s already putting some really impressive book knowledge on display. Notice he’s advancing front to back and left to right as he turns pages sequentially. They’ve done this often. Also want to shout out what a truly fantastic job Dad is doing here. Notice that he’s totally letting his son dictate the terms the activity. He’s not insistent on completing the text, but goes with the flow as his son turns the pages. As the pages turn he’s helping to illustrate that the print on each one contains a unique message. And he’s singing the text! Brown Bear is a great book for this and many board books lend themselves particularly well here. Your baby isn’t judging your singing voice. Kudos on making the experience engaging. In light of all the above, don’t be afraid to stray from the text altogether as needed and use this time to simply engage in conversation about the pictures and introduce some new vocabulary. Finally, while lap reading is fantastic, at this age you may also find benefit in reading face to face, allowing your child to tune into your expressions alongside the book. Remember, there’s nothing your baby loves seeing more than you. Rest assured this stage doesn’t last forever. You’ll be snuggling up for longer sessions in no time. And while we’re on the topic of reading, I want to give a special shout out to my friends at Reach Out and Read, which is a fantastic program you may know from distributing books and sharing advice like this via your pediatrician’s office. Today I’m thrilled to be the guest on their newest podcast, discussing my book The Daycare Myth. I’ll include a link in the first reply below.

Dan Wuori

57,124 Aufrufe • vor 1 Jahr

It’s our most favourite royal-watching day. It’s going to be a full day of royal tradition, diplomacy, and tiara moments! Today’s Schedule: 🇳🇬 The President of the Federal Republic of Nigeria, Bola Ahmed Tinubu, accompanied by the First Lady, Oluremi Tinubu, is on a State Visit to the United Kingdom from 18 March to 19 March 2026. 🌄 Morning Highlights TRH Prince William and Catherine, the Prince and Princess of Wales, will welcome the President and First Lady on behalf of King Charles III at Fairmont Hotel, Windsor. They will then travel together to Datchet Road, where a ceremonial welcome will take place. The King will formally receive the distinguished guests at the royal dais. 🚃 Royal Procession Following the welcome, Their Royal Highnesses will join the King, the Queen, and the Presidential couple in a carriage procession to Windsor Castle. At the Quadrangle, they will be greeted with a guard of honour and a royal salute. 💂‍♂️🎖️ Military Display Expect a spectacular showcase featuring: • The King’s Troop Royal Horse Artillery march past • The Sovereign’s Escort rank past • The guard of honour march past 🏰 Afternoon Engagement In the afternoon, the Prince and Princess of Wales will join the King, members of the Royal Family, and the President and First Lady to view a special exhibition of Nigerian-related items from the Royal Collection in the Green Drawing Room at Windsor Castle. 🥂 Evening State Banquet In the evening, the Prince and Princess of Wales are expected to attend the State Banquet at Windsor Castle in honour of the President and Mrs Tinubu. Can't wait for today.

𓆩Mrs.W𓆪

14,058 Aufrufe • vor 5 Monaten

🚨🚨🚨 𝗦𝗧𝗢𝗣! 𝗕𝗘𝗙𝗢𝗥𝗘 𝗬𝗢𝗨 𝗕𝗘𝗟𝗜𝗘𝗩𝗘 𝗔 𝗩𝗜𝗥𝗔𝗟 𝗖𝗟𝗜𝗣, 𝗔𝗦𝗞 𝗬𝗢𝗨𝗥𝗦𝗘𝗟𝗙: 𝗜𝗦 𝗜𝗧 𝗧𝗛𝗘 𝗙𝗨𝗟𝗟 𝗧𝗥𝗨𝗧𝗛? 🤔⚠️📹 🎬 Today, while watching the Busan concert in theaters, I experienced something that left me disappointed 😔 and honestly concerned 💭. A few rows behind me were two girls, probably around 13–15 years old 👧👧, talking about a topic involving Jimin 💜. One of them kept insisting: 🗣️ "Trust me, this is how it happened. Look at this video." Since I'm a 100% Jimin fan 🐥💜 and always try to stay informed about anything related to him, I politely asked her mom if I could see the video. The moment she showed it to me, I recognized it for what it was: ✂️ An edited clip. 📱 Taken out of context. ❌ Not the full story. With all the respect in the world, I told her: 💜 "Sweetheart, that's not what actually happened." I then pulled up the original video and showed the full context 🎥🔍. The girls leaned in, curious to watch and understand. But what shocked me wasn't the edit... 😞 It was the reaction of the adult. Her mother insisted that the edited clip and the original video were the same thing. When I tried to show the complete version, she moved the girls away and wouldn't let them watch it. And that's when it hit me... 💔 ⚠️ Sometimes people don't believe something because it's true. ⚠️ They believe it because it's the only version they're willing to see. 🌎 We live in a time where: 📱 Edits spread faster than facts. 🎭 Narratives spread faster than context. 🚫 Assumptions spread faster than truth. Because of that, people create entire movies in their heads 🎬, turn strangers into villains 😈, and judge others based on a few manipulated seconds of content. 🚨 Before you judge someone... 🚨 Before you spread a narrative... 🚨 Before you label someone a villain... 🔎 Watch the full video. 📚 Look for the source. 🧩 Understand the context. 💡 Think critically. Whether it's Jimin 💜, BTS 💜, or anyone else, not everything you see online reflects reality. ✨ Sometimes the difference between the truth and a viral lie is just a few seconds that someone intentionally decided to cut out. ✂️📹 💜 Think beyond the edit. 💜 Seek the full story. 💜 Choose facts over narratives. WE LOVE YOU JIMIN WITH JIMIN TILL THE END

Ann Park

36,258 Aufrufe • vor 2 Monaten