Available to everyone: The new analytics lets you query your data directly from a report in real time using ShopifyQL, for more dynamic and customizable reporting. Everyone has a data warehouse now!

Shopify: The Boring Edition. We focused on the hard and unsexy work of nailing the basics, getting all the parts of Shopify to work seamlessly together, and run at tip top performance. You've got to sweat the details. Some of my favorite updates 🧵

We improved the Liquid DX. Both our VS Code Extension and the Shopify code editor now support even more objects with auto-completions, and make automatic fixes when they detect an error.

Shopify Functions work with draft orders, accelerated checkouts, etc. And scale dynamically to large 200+ item carts, and lots of discounts. Also, devs can debug them locally in the Shopify CLI.

Markets enters roll out now. This is the future of managing your go to market strategy for your business on Shopify — the ideal way to sell into every channel and region from a single store while keeping your entire business legible despite of all the complexities

Use apps to extend customer accounts. Devs – this opens up another opportunity to build.

Apps that implement novel discount types can now show their UI directly in the admin to make them feel fully native.

We are making massive improvements to our search systems right now. Today we are adding Semantic Search support for 90+ languages with new multi-lingual embeddings. Lots more coming.

Metaobjects are one of Shopify's most powerful extension systems. You can add structured data to almost any entity in the system. And now you can automatically trigger Flow actions when a Metaobject entry is added. This opens up huge potential for workflow automation. Speaking of Flow, we also added customer segment triggers in Flow.

Sidekick has launched to all merchants in English. We are by no means done. We're logging every update in the changelog and would love feedback as we build in the open.

And lots more. (btw, who found Boring TV?)