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B2B influencer marketing doesn’t work. At least that’s what I thought before Jeddi told me about this new Influencer Flywheel Playbook behind Lovable, Gamma, or n8n’s success. (and it also works for bootstrapped SaaS/app) Watch the full episode:

50,197 просмотров • 7 месяцев назад •via X (Twitter)

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so apparently the head of product at Cal AI previously founded a $2M ARR dating profile analyzer app AND was a designer at Robinhood, Snap, Meta most ppl see Cal AI as "the influencer growth case study" but when you watch how this guy thinks it's obvious that a thoughtful product team was key to the Cal AI story 0:00 Intro 1:48 Why Daniel picked the dating niche 4:45 The pre-launch Instagram playbook 5:39 Charging $15 for manual profile reviews before the app existed 6:30 The TikTok slideshow system 8:10 Unbranded to branded: how to warm up a new account 9:22 The Christmas Day post that did $5-6K in a single day 10:30 Scaling past organic with paid ads 11:05 Working with one influencer to fuel ad creative 13:14 Why the dating niche is brutal for influencer marketing 18:51 The photo pack upsell and the whales theory 19:36 Why he defaults the paywall to annual 23:02 The psychology behind onboarding screen order 26:03 Retention features that survive the 3-day trial 27:42 Groups, streaks, milestones, building network effects 30:23 What he learned at Cal AI, Robinhood, Snap, and Meta 35:32 Cal AI's design philosophy: three screens an influencer can show 37:10 Daniel's framework for picking a new app idea 40:53 Finding viral content niches before you build 44:27 The influencer-equity playbook for shipping multiple apps 46:52 Distribution strategies that are dying vs coming up 48:57 The Cal AI acquisition by MyFitnessPal 51:07 Final Thoughts

Joseph Choi

34,093 просмотров • 3 месяцев назад