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Back in 2019 Sarah Bond started coming up within Xbox & Microsoft with lots of potential and building Game Pass Ultimate. If the reports are true, looking back at Bond’s legacy in 2026 she did more damage to Xbox than Don Mattrick did in 2013.

32,576 views • 6 months ago •via X (Twitter)

31 Comments

Speed God's profile picture
Speed God6 months ago

Nadella has been on the record for saying he has no love for exclusivities He's also the one who ultimately greenlit the 'This is an Xbox' marketing I think it's really easy to blame Bond since she left

Statue of Himothy ⚜️'s profile picture
Statue of Himothy ⚜️6 months ago

She did not have the power to make these changes to Xbox alone. So how is she being scapegoated as the mastermind of the downfall? That’s all on Phil’s head.

Getawesome Gaming's profile picture
Getawesome Gaming6 months ago

Better question: why did Sarah Bond have such unilateral authority over the brand and platform? She was at best the third in charge yet she somehow destroyed the brand yet somehow inflicted all this damage completely unresisted?

sampson ireman's profile picture
sampson ireman6 months ago

She did damage, huh?

I paint houses's profile picture
I paint houses6 months ago

Wow , yall realy let urself played like fiddle , no suprise there , as good lil corp slaves. Multiplat idea was already mentioned by Phil before Sarah did. Even now yall dont speak up , yall not xbox fans , yall dont care. All u care is attention on social media , cuz ur lonely ?

Warhammer111285's profile picture
Warhammer1112856 months ago

Of course it was Project latitude and everything is an xbox damaged the brand so bad they didn't let Phil get a retirement tour

Gamzly's profile picture
Gamzly6 months ago

Gamepass is not the issue and the best thing we've gotten from Xbox period

🍒_8:24's profile picture
🍒_8:246 months ago

But yet… y’all christened her as the next coming for the Xbox.

Who Cares's profile picture
Who Cares6 months ago

You all loved her and defended her every step of the way. Anyone said anything about her and you all chased them to the ends of the earth. Now all of you want back exclusives and you hate her for the decisions she made, out of the blue because of a report. Fickle xbox fanbase.

Dynamic Voltage Games's profile picture
Dynamic Voltage Games6 months ago

The difference is Don Mattrick built Xbox up to its peak then dropped it on its head to its lowest point.

Craig O.N.'s profile picture
Craig O.N.6 months ago

You Xbox fanboys are the most gullible people in X

Look behind you's profile picture
Look behind you6 months ago

Renting games for $30 a month lmao

WatchmensCollective's profile picture
WatchmensCollective6 months ago

No you can buy into fully what article wrote which I think isn’t accurate but nothing is worst than Matrick! Xbox is still better off than when he left!

Die Nerdbar 🇪🇺🇩🇪's profile picture
Die Nerdbar 🇪🇺🇩🇪6 months ago

No. Don Mattrick kills Xbox.

Marcus's profile picture
Marcus6 months ago

How the fuck do yall go from don to bond. And not look at the horrible leader Phil. Yall let that man play yall twitter fanboys like a fiddle. since 2015 he's been saying this is xbox year and yall just kept eating his shit. he was a liar and terrible fit for xbox.

4Ever Gamer's profile picture
4Ever Gamer6 months ago

Not buying that article for one minute.

Marjorie Bros's profile picture
Marjorie Bros6 months ago

SHUT THE FUCK UP DUMB ASS

Reveliation's profile picture
Reveliation6 months ago

Like I said. @asha_shar needs to fight for exclusive games. I don’t care if the consoles dies. Die with some pride. I’m getting ready to trade my xbox right now for the ps5 pro. At Best Buy. Xbox has 0 exclusives so why tf would I want it?

Damion Hart's profile picture
Damion Hart6 months ago

Game Pass/game Pass Ultimate is not a bad thing for me. Even some of the added benefits are really good like Fortnite Crew.

Jimbo's profile picture
Jimbo6 months ago

Bro since that video they took away Gold and doubled the price LOL

Jean-Luc's profile picture
Jean-Luc6 months ago

No way. There is no way she even came close to Mattrick.

Mike 🇺🇸's profile picture
Mike 🇺🇸6 months ago

BS she didn't have the power to make all these decisions that belongs to Phil Satya and Amy Hood before Sarah but sure blame her.

BVB Penguin's profile picture
BVB Penguin6 months ago

Don Mattrick is the reason everything else happened. If it wasn't for the weaker hardware, horrendous presentation and higher price the gap between PS4 and Xbox One (a proper name might have helped too) would have been small. There were good (time) exclusives on that console.

Batz1993 🦇's profile picture
Batz1993 🦇6 months ago

Nah that’s crazy Donny did way worse damage, Xbox still struggling after that fight in 2013 😬

epicberserk3r's profile picture
epicberserk3r6 months ago

Sarah bond has become the worst Xbox executive of history , no matter what people think of Don mattrick , he grew the 360 to high marks it was the Xbox one launch that fumbled

Doomed Gamer's profile picture
Doomed Gamer6 months ago

capping then or now? lol

Sab3rStrik3's profile picture
Sab3rStrik36 months ago

Let’s be real. There was good and bad. No 1 person sank it. Phil, Satya, Sarah, Matt, Amy etc all had their parts. Lots of opinion and conclusions flying around. Unless you are in those rooms, you likely will never know the truth of what was going on.

alex's profile picture
alex6 months ago

Objectively wrong

Tim Drake 78's profile picture
Tim Drake 786 months ago

Believing Tom Warren was your first mistake, the guys a hack who always makes shit up.

Rejic75's profile picture
Rejic756 months ago

Done more damage to Xbox but Phil Spencer was in charge for all of Xbox and the decisions being done to Xbox was given by the CEO and Phil Spencer had to execute that decision on behalf of shareholders. Jfc you guys don't think too far into this and already blame Sarah Bond.

THE DEVILS PRODUCTION's profile picture
THE DEVILS PRODUCTION6 months ago

Nedella Failed They Thought Everybody Run To Gp But That Not Happen PS Plus Had Way More Variety

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