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BARTIROMO: Prices to attend the World Cup final average between $4,000 and $8,000. What's your reaction to those prices? MONICA CROWLEY: FIFA has its own pricing structure. Clearly supply and demand is in place.

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Aaron Rupar

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FIFA adopted a dynamic pricing approach to tickets, by which prices fluctuate in accordance with supply and demand. This made for some absurd fluctuations to ticket prices. Standard admission pricing for the semi-final between Chelsea and Brazil’s Fluminense at MetLife was reduced to just $13.40 on the weekend before last Tuesday’s match, having been priced at $473.90 less than 72 hours earlier. That meant it could be cheaper to buy a ticket to the game than to buy a cheesesteak ($15) or a beer ($14) once you were inside the stadium. FIFA is still intending to implement dynamic pricing next summer at the World Cup for standard-admission tickets and it remains to be seen whether those costs will reflect the challenges faced during the Club World Cup over the past month, or whether Gianni Infantino and company take the view that the World Cup is a premium product and worthy of sky-high demand. Adam Crafton on what lessons can be learned from the Club World Cup for the 2026 World Cup ⤵️ 🔗
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FIFA adopted a dynamic pricing approach to tickets, by which prices fluctuate in accordance with supply and demand. This made for some absurd fluctuations to ticket prices. Standard admission pricing for the semi-final between Chelsea and Brazil’s Fluminense at MetLife was reduced to just $13.40 on the weekend before last Tuesday’s match, having been priced at $473.90 less than 72 hours earlier. That meant it could be cheaper to buy a ticket to the game than to buy a cheesesteak ($15) or a beer ($14) once you were inside the stadium. FIFA is still intending to implement dynamic pricing next summer at the World Cup for standard-admission tickets and it remains to be seen whether those costs will reflect the challenges faced during the Club World Cup over the past month, or whether Gianni Infantino and company take the view that the World Cup is a premium product and worthy of sky-high demand. Adam Crafton on what lessons can be learned from the Club World Cup for the 2026 World Cup ⤵️ 🔗

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