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Basecamp founder Jason Fried: Customers don’t care about your features and technology Jason recounts how when he was selling shoes growing up in Illinois, representatives of the major shoe brands would arm salespeople with facts about all of the fancy new technology (e.g. the difference between the Nike Air... show more
17,476 views • 1 year ago •via X (Twitter)
6 Comments

Startup Archive1 year ago
Watch the full Jason Fried's speech at BIG Omaha 2010 here:

Startup Archive1 year ago
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. P1 year ago
💯

Neurofauna (volgen = gefist worden)1 year ago
True. But this is also why most products are at least pretty crappy.

Ray | AI marketer - Social Media Assistant1 year ago
Focus on solving real customer problems, not features.

Raghu S1 year ago
💯
