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Basecamp founder Jason Fried: Customers don’t care about your features and technology Jason recounts how when he was selling shoes growing up in Illinois, representatives of the major shoe brands would arm salespeople with facts about all of the fancy new technology (e.g. the difference between the Nike Air... versus the Zoom Air, the Goodyear rubber outsole and the midsole, etc.). However, when Jason told customers about these technologies, they didn’t care. When you actually watched customers buy shoes, they really only cared about a few key things: What does it look like? Is it comfortable? Can I afford it? Jason saw the same thing selling tennis rackets. He’d tell customers about all the latest technology and the difference between graphite versus fiberglass or natural gut string versus synthetic. Nobody cared. They’d look at a tennis racket and ask him if it came in other colors. Jason has observed the same pattern across website and software: “Companies are obsessed with features and the technologies because that’s what they do all day. But they don’t actually watch people buy stuff. When you watch people buy stuff, they just want the simple stuff. They want the stuff that solves their problems and just works. They like the way it looks. They like the way it feels. It’s comfortable. It’s affordable. That’s what people want…. Yet companies keep talking about the specs, the technology, and the features.” Jason advises founders to really listen to what your customers are saying and watch how they buy your product: “You’ll find out that they just need a few things done really, really well. And that is really, I think, the secret to all this stuff. It’s figuring out the basics. Nailing the basics.”show more

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17,476 views • 1 year ago •via X (Twitter)

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Startup Archive1 year ago

Watch the full Jason Fried's speech at BIG Omaha 2010 here:

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. P1 year ago

💯

Neurofauna (volgen = gefist worden)1 year ago

True. But this is also why most products are at least pretty crappy.

Ray | AI marketer - Social Media Assistant1 year ago

Focus on solving real customer problems, not features.

Raghu S1 year ago

💯

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Bill Maher admits COVID lies were intentional, says the government didn’t trust the public. He asserts the government “suppressed information” and that the so-called “wrong information” actually “wasn’t always wrong.” “I feel like a lot of the reason why they haven’t disclosed stuff [about UFOs] is because they do fear panic. The government does that a lot. If you look at how they overreacted to COVID and lied about certain things.” “I didn’t want [the vaccine], okay. But the government did suppress a lot because they were just afraid that people, if they heard the ‘wrong information,’ which wasn’t always wrong, they would do the ‘wrong thing.’ They don’t really trust the people.”

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Whose Line Is It Anyway? was one of those shows where you never knew what was coming next, and that was half the fun. 😂 The quick thinking, the improv, the looks they gave each other when somebody went completely off the rails… and somehow they just kept it going. Wayne Brady could take just about anything they threw at him and run with it. They just don’t make shows like this anymore. Sometimes you need to forget all the serious stuff for a few minutes and just LAUGH. 😂❤️

✨ Lady Vet ✨

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Startup Archive

338,105 views • 2 years ago

LAWRENCE LEPARD: "This is one of the best investment opportunities out there. It actually is the best in my opinion, if you can handle the volatility... having a zero allocation to it is just absolutely nuts." "When you buy into a network that's going to get adopted by everybody, the returns are just insane. My opinion is that Bitcoin is the monetary network of the future." "...And when it is... guess what, these are 5 million a coin or more." "The people that run the government, their major goal is to keep themselves in power and to keep the system running. They don't care about inflation. They say they do, but they don't. And they lie to us about that. And we know that if and when the sharp end of the stick comes for them, they're going to print the money to keep things going."

LAWRENCE LEPARD: "This is one of the best investment opportunities out there. It actually is the best in my opinion, if you can handle the volatility... having a zero allocation to it is just absolutely nuts." "When you buy into a network that's going to get adopted by everybody, the returns are just insane. My opinion is that Bitcoin is the monetary network of the future." "...And when it is... guess what, these are 5 million a coin or more." "The people that run the government, their major goal is to keep themselves in power and to keep the system running. They don't care about inflation. They say they do, but they don't. And they lie to us about that. And we know that if and when the sharp end of the stick comes for them, they're going to print the money to keep things going."

Simply Bitcoin

32,186 views • 3 months ago

They mocked him. They laughed at him. They ignored the people who were crying out for something different. At that Correspondents’ Dinner, the political class thought they were untouchable. They thought the “joke” was on Trump. But what they didn’t understand is this: When you mock a man who represents everyday Americans, you’re not mocking him. You’re mocking the people. And that spark? It lit a fire. That same dynamic is playing out right now. When I got into this Senate race, the establishment laughed. They called it a “vanity project.” They said, “Nobody knows who he is.” They said, “He can’t win.” Now they’re spending millions trying to stop me. Why? Because they see what’s happening. The people are done with career politicians. Done with being managed instead of represented. This isn’t just about Democrats. This is about Republicans too. They want fighters. They want conviction. They want someone who actually believes what they say, and has the backbone to stand on it. The will of the people, vox populi, always wins in the end. We the People. That’s the spark. That’s the fire. And that’s the future of this great nation. The time is NOW.

They mocked him. They laughed at him. They ignored the people who were crying out for something different. At that Correspondents’ Dinner, the political class thought they were untouchable. They thought the “joke” was on Trump. But what they didn’t understand is this: When you mock a man who represents everyday Americans, you’re not mocking him. You’re mocking the people. And that spark? It lit a fire. That same dynamic is playing out right now. When I got into this Senate race, the establishment laughed. They called it a “vanity project.” They said, “Nobody knows who he is.” They said, “He can’t win.” Now they’re spending millions trying to stop me. Why? Because they see what’s happening. The people are done with career politicians. Done with being managed instead of represented. This isn’t just about Democrats. This is about Republicans too. They want fighters. They want conviction. They want someone who actually believes what they say, and has the backbone to stand on it. The will of the people, vox populi, always wins in the end. We the People. That’s the spark. That’s the fire. And that’s the future of this great nation. The time is NOW.

Wesley Hunt

83,854 views • 7 months ago

Marc Andreessen on why we shouldn’t encourage people to be entrepreneurs “The idea of being an entrepreneur has been a romanticized concept. There used to be TV shows talking about how fun it was. And people ask questions, ‘How do we encourage more people to be entrepreneurs?’ And my answer was always: no, we shouldn’t do that. People shouldn’t be encouraged to do something that painful. They should do it because they really want to do it. In fact, they should do it because they can’t not do it.” Marc continues: “It’s tremendously painful. Most of the experience of being in business as a startup is being told no. You need all these things: employees, financing, customers. Then you go around all day long asking people for those things and they tell you no. Half the time they don’t even respond. And then just when you think you get it working, a new competitor emerges and just starts punching you square in the face. The minute you think your product is working, there’s a problem in it, and you have to do a recall. It’s just this constant rolling horror story.” Video source: Chris Williamson (2024)

Marc Andreessen on why we shouldn’t encourage people to be entrepreneurs “The idea of being an entrepreneur has been a romanticized concept. There used to be TV shows talking about how fun it was. And people ask questions, ‘How do we encourage more people to be entrepreneurs?’ And my answer was always: no, we shouldn’t do that. People shouldn’t be encouraged to do something that painful. They should do it because they really want to do it. In fact, they should do it because they can’t not do it.” Marc continues: “It’s tremendously painful. Most of the experience of being in business as a startup is being told no. You need all these things: employees, financing, customers. Then you go around all day long asking people for those things and they tell you no. Half the time they don’t even respond. And then just when you think you get it working, a new competitor emerges and just starts punching you square in the face. The minute you think your product is working, there’s a problem in it, and you have to do a recall. It’s just this constant rolling horror story.” Video source: Chris Williamson (2024)

Startup Archive

252,828 views • 11 months ago

49ers DC Raheem Morris was asked if it is necessary to give his defense a protect your teammates message or does he like that edge? “That’s a part of us, right? We always talk about protecting the team. That’s something that we talk about every single day, whether it’s in the defensive unit rooms, whether it’s in our team meetings, whether it’s in opposition rooms. That’s a major part of what we do. And you always get tempers to flare and when you’re talking to those adults, it’s easy to be really critical and hard on those guys about what we want it to look like. They know what we want it to look like. You can tell by their body language after, even when it happens. I told Fred the other day, he’s starting a fight in practice and he’s walking up the field and he’s kissing every baby that’s in sight. You are the ultimate guy…You don’t want the fights. You wish they would do it right away, but if that was the case, they wouldn’t need us. That’s what we’re here for.”

49ers DC Raheem Morris was asked if it is necessary to give his defense a protect your teammates message or does he like that edge? “That’s a part of us, right? We always talk about protecting the team. That’s something that we talk about every single day, whether it’s in the defensive unit rooms, whether it’s in our team meetings, whether it’s in opposition rooms. That’s a major part of what we do. And you always get tempers to flare and when you’re talking to those adults, it’s easy to be really critical and hard on those guys about what we want it to look like. They know what we want it to look like. You can tell by their body language after, even when it happens. I told Fred the other day, he’s starting a fight in practice and he’s walking up the field and he’s kissing every baby that’s in sight. You are the ultimate guy…You don’t want the fights. You wish they would do it right away, but if that was the case, they wouldn’t need us. That’s what we’re here for.”

Coach Yac 🗣

24,141 views • 2 months ago