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Basecamp founder Jason Fried: Customers don’t care about your features and technology Jason recounts how when he was selling shoes growing up in Illinois, representatives of the major shoe brands would arm salespeople with facts about all of the fancy new technology (e.g. the difference between the Nike Air... versus the Zoom Air, the Goodyear rubber outsole and the midsole, etc.). However, when Jason told customers about these technologies, they didn’t care. When you actually watched customers buy shoes, they really only cared about a few key things: What does it look like? Is it comfortable? Can I afford it? Jason saw the same thing selling tennis rackets. He’d tell customers about all the latest technology and the difference between graphite versus fiberglass or natural gut string versus synthetic. Nobody cared. They’d look at a tennis racket and ask him if it came in other colors. Jason has observed the same pattern across website and software: “Companies are obsessed with features and the technologies because that’s what they do all day. But they don’t actually watch people buy stuff. When you watch people buy stuff, they just want the simple stuff. They want the stuff that solves their problems and just works. They like the way it looks. They like the way it feels. It’s comfortable. It’s affordable. That’s what people want…. Yet companies keep talking about the specs, the technology, and the features.” Jason advises founders to really listen to what your customers are saying and watch how they buy your product: “You’ll find out that they just need a few things done really, really well. And that is really, I think, the secret to all this stuff. It’s figuring out the basics. Nailing the basics.”show more

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True. But this is also why most products are at least pretty crappy.

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Focus on solving real customer problems, not features.

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Suozzi: When something crazy is being proposed—something outlandish—we need to fight and resist. But when something addresses the concerns of the American people, we need to find common ground and get things done. This isn’t just about the election in 2026 or the election in 2028. It’s about right now. It’s about making people’s lives better now. A lot of people will say, “Well, the Republicans didn’t do that. They didn’t help Biden get things done. They didn’t work across party lines when they controlled the House.” And that’s true. It was the least productive Congress in modern history… But just because that’s what they did doesn’t mean that’s what we should do. It’s not just about winning. It’s about trying to move the country forward, solve problems, and make people’s lives better. This business isn’t worth it for the ego or just for the competition—“I’m right, you’re wrong; I win, you lose.” It’s only worth it if we’re actually making the world a better place to live in. We need to call out the Republicans when they do crazy stuff, when they’re extreme. But we also need to work with them when we can find ways forward to make our country a better place to live in.

Suozzi: When something crazy is being proposed—something outlandish—we need to fight and resist. But when something addresses the concerns of the American people, we need to find common ground and get things done. This isn’t just about the election in 2026 or the election in 2028. It’s about right now. It’s about making people’s lives better now. A lot of people will say, “Well, the Republicans didn’t do that. They didn’t help Biden get things done. They didn’t work across party lines when they controlled the House.” And that’s true. It was the least productive Congress in modern history… But just because that’s what they did doesn’t mean that’s what we should do. It’s not just about winning. It’s about trying to move the country forward, solve problems, and make people’s lives better. This business isn’t worth it for the ego or just for the competition—“I’m right, you’re wrong; I win, you lose.” It’s only worth it if we’re actually making the world a better place to live in. We need to call out the Republicans when they do crazy stuff, when they’re extreme. But we also need to work with them when we can find ways forward to make our country a better place to live in.

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The scary part is that Stephen A Smith strong suit is supposed to be basketball. It’s just embarrassing. This is the guy you give all this money to and he doesn’t even know the basic facts about a team. ESPN can sit here all day and tell me his ratings. People are “hate watching”. Or even worse, they are watching to mock how bad it is. It’s akin to the later years of Mike Francesa at WFAN. Where people watched to hear the crank calls or to watch him falling asleep at the mic. It’s getting to that level of bad for ESPN when it comes to SAS. I don’t know anybody that watches him because they think they are getting anything substantive out of him. And that isn’t sustainable. I say it all the time. People don’t know what they like, they like what they know. Not. One. Person.

The scary part is that Stephen A Smith strong suit is supposed to be basketball. It’s just embarrassing. This is the guy you give all this money to and he doesn’t even know the basic facts about a team. ESPN can sit here all day and tell me his ratings. People are “hate watching”. Or even worse, they are watching to mock how bad it is. It’s akin to the later years of Mike Francesa at WFAN. Where people watched to hear the crank calls or to watch him falling asleep at the mic. It’s getting to that level of bad for ESPN when it comes to SAS. I don’t know anybody that watches him because they think they are getting anything substantive out of him. And that isn’t sustainable. I say it all the time. People don’t know what they like, they like what they know. Not. One. Person.

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.tobi lutke removed all the Norman doors from Shopify’s offices because he couldn’t have excellent people surrounded by bad design. Ramp Cofounder Eric Glyman says he learned the same lesson by studying Breville toasters: “ If you care about design, you should buy a Breville toaster.” “ One of the big problems in a lot of B2B software is: it starts out clean and elegant. There's a bunch of businesses who love the product and they start serving more customers and have more requirements and more ideas.” “Before you know it, you end up with these disasters of B2B softwares which require a PhD to learn how to use.” “ If you were to go ask people, ‘What do you want in a toaster or in a microwave?’ They might say I like toast but sometimes I want to reheat pizza. I should have a ‘reheat frozen pizza’ mode. Or maybe you're cooking stuff and want it to be more like an oven, or you want to make popcorn and it's a toaster/microwave and all these things.” “Before you know it, you end up with these toasters filled with buttons and buttons and knobs and dials.” “That is literally asking customers what they want and building exactly that.” “ if you watch people toast things, what they actually do falls into two categories: you hit start and either you've undercooked the toast and need to put it back in, or you've overdone it and have to start over.” “If you look at the [Breville] there are only a few buttons. One of the four buttons is called ‘A Bit More.’” “ No one would ask you for ‘A Bit More.’ They just want the perfect level of toast and it's hard to know that, so they built that in.”

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JD Vance just nailed the truth about the ICE Resistance protestors with a single sentence: “If you really drill down to the root of it, they think that ALL immigration enforcement is illegal and immoral." That’s it. No matter what they might say about getting rid of “the worst of the worst” etc. The truth is that they don’t want a single deportation. Not one.

JD Vance just nailed the truth about the ICE Resistance protestors with a single sentence: “If you really drill down to the root of it, they think that ALL immigration enforcement is illegal and immoral." That’s it. No matter what they might say about getting rid of “the worst of the worst” etc. The truth is that they don’t want a single deportation. Not one.

Western Lensman

24,873 Aufrufe • vor 7 Monaten

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Bill Maher admits COVID lies were intentional, says the government didn’t trust the public. He asserts the government “suppressed information” and that the so-called “wrong information” actually “wasn’t always wrong.” “I feel like a lot of the reason why they haven’t disclosed stuff [about UFOs] is because they do fear panic. The government does that a lot. If you look at how they overreacted to COVID and lied about certain things.” “I didn’t want [the vaccine], okay. But the government did suppress a lot because they were just afraid that people, if they heard the ‘wrong information,’ which wasn’t always wrong, they would do the ‘wrong thing.’ They don’t really trust the people.”

Vigilant Fox 🦊

101,798 Aufrufe • vor 7 Monaten

Steve Jobs on how to build a great brand After re-joining Apple in 1996, Steve Jobs announced the “Think different” campaign with the following statement: “To me, marketing is about values. This is a very complicated and noisy world. We’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” He cites Nike as one of the greatest jobs of marketing the universe has ever seen: “Remember, Nike sells a commodity—they sell shoes! And yet when you think of Nike, you feel something different than a shoe company. In their ads, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes, and they honor great athletics. That’s who they are, that’s what they are about.” Marketing guru Seth Godin also used Nike as an example of great branding in a blog post a few years ago: “If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.” Jobs goes on to explain how the Apple team arrived at the “Think Different” campaign: “Our customers want to know who is Apple and what is it that we stand for. Where do we fit in this world? What we’re about isn’t making boxes for people to get their jobs done—although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that. Apple at the core—its core value—is that we believe people with passion can change the world for the better… And that those people who are crazy enough to think that they can change the world are the ones who actually do.” He continues: “And so, what we’re going to do in our first brand marketing campaign in several years is to get back to that core value. A lot of things have changed. The market is in a totally different place than it was a decade ago, and Apple is totally different… the products and the distribution strategy and the manufacturing are totally different. And we understand that. But values and core values—those things shouldn’t change. The things that Apple believed in, at its core, are the same things that Apple really stands for today.” Apple’s “Think Different” campaign was designed to honor those people who have changed the world. And as Jobs so eloquently put it: “Some of them are living. Some of them are not. But the ones that aren’t, you’ll know that if they ever used a computer, it would’ve been a Mac. The theme of the campaign is ‘Think Different.’ It’s honoring the people who think different and who move this world forward. And it is what we are about. It touches the soul of this company.” If you’re looking to create a great brand, I’d start out by asking: what are your core values and what does your company honor?

Startup Archive

338,105 Aufrufe • vor 2 Jahren

LAWRENCE LEPARD: "This is one of the best investment opportunities out there. It actually is the best in my opinion, if you can handle the volatility... having a zero allocation to it is just absolutely nuts." "When you buy into a network that's going to get adopted by everybody, the returns are just insane. My opinion is that Bitcoin is the monetary network of the future." "...And when it is... guess what, these are 5 million a coin or more." "The people that run the government, their major goal is to keep themselves in power and to keep the system running. They don't care about inflation. They say they do, but they don't. And they lie to us about that. And we know that if and when the sharp end of the stick comes for them, they're going to print the money to keep things going."

LAWRENCE LEPARD: "This is one of the best investment opportunities out there. It actually is the best in my opinion, if you can handle the volatility... having a zero allocation to it is just absolutely nuts." "When you buy into a network that's going to get adopted by everybody, the returns are just insane. My opinion is that Bitcoin is the monetary network of the future." "...And when it is... guess what, these are 5 million a coin or more." "The people that run the government, their major goal is to keep themselves in power and to keep the system running. They don't care about inflation. They say they do, but they don't. And they lie to us about that. And we know that if and when the sharp end of the stick comes for them, they're going to print the money to keep things going."

Simply Bitcoin

32,158 Aufrufe • vor 1 Monat

They mocked him. They laughed at him. They ignored the people who were crying out for something different. At that Correspondents’ Dinner, the political class thought they were untouchable. They thought the “joke” was on Trump. But what they didn’t understand is this: When you mock a man who represents everyday Americans, you’re not mocking him. You’re mocking the people. And that spark? It lit a fire. That same dynamic is playing out right now. When I got into this Senate race, the establishment laughed. They called it a “vanity project.” They said, “Nobody knows who he is.” They said, “He can’t win.” Now they’re spending millions trying to stop me. Why? Because they see what’s happening. The people are done with career politicians. Done with being managed instead of represented. This isn’t just about Democrats. This is about Republicans too. They want fighters. They want conviction. They want someone who actually believes what they say, and has the backbone to stand on it. The will of the people, vox populi, always wins in the end. We the People. That’s the spark. That’s the fire. And that’s the future of this great nation. The time is NOW.

They mocked him. They laughed at him. They ignored the people who were crying out for something different. At that Correspondents’ Dinner, the political class thought they were untouchable. They thought the “joke” was on Trump. But what they didn’t understand is this: When you mock a man who represents everyday Americans, you’re not mocking him. You’re mocking the people. And that spark? It lit a fire. That same dynamic is playing out right now. When I got into this Senate race, the establishment laughed. They called it a “vanity project.” They said, “Nobody knows who he is.” They said, “He can’t win.” Now they’re spending millions trying to stop me. Why? Because they see what’s happening. The people are done with career politicians. Done with being managed instead of represented. This isn’t just about Democrats. This is about Republicans too. They want fighters. They want conviction. They want someone who actually believes what they say, and has the backbone to stand on it. The will of the people, vox populi, always wins in the end. We the People. That’s the spark. That’s the fire. And that’s the future of this great nation. The time is NOW.

Wesley Hunt

83,841 Aufrufe • vor 6 Monaten

Marc Andreessen on why we shouldn’t encourage people to be entrepreneurs “The idea of being an entrepreneur has been a romanticized concept. There used to be TV shows talking about how fun it was. And people ask questions, ‘How do we encourage more people to be entrepreneurs?’ And my answer was always: no, we shouldn’t do that. People shouldn’t be encouraged to do something that painful. They should do it because they really want to do it. In fact, they should do it because they can’t not do it.” Marc continues: “It’s tremendously painful. Most of the experience of being in business as a startup is being told no. You need all these things: employees, financing, customers. Then you go around all day long asking people for those things and they tell you no. Half the time they don’t even respond. And then just when you think you get it working, a new competitor emerges and just starts punching you square in the face. The minute you think your product is working, there’s a problem in it, and you have to do a recall. It’s just this constant rolling horror story.” Video source: Chris Williamson (2024)

Marc Andreessen on why we shouldn’t encourage people to be entrepreneurs “The idea of being an entrepreneur has been a romanticized concept. There used to be TV shows talking about how fun it was. And people ask questions, ‘How do we encourage more people to be entrepreneurs?’ And my answer was always: no, we shouldn’t do that. People shouldn’t be encouraged to do something that painful. They should do it because they really want to do it. In fact, they should do it because they can’t not do it.” Marc continues: “It’s tremendously painful. Most of the experience of being in business as a startup is being told no. You need all these things: employees, financing, customers. Then you go around all day long asking people for those things and they tell you no. Half the time they don’t even respond. And then just when you think you get it working, a new competitor emerges and just starts punching you square in the face. The minute you think your product is working, there’s a problem in it, and you have to do a recall. It’s just this constant rolling horror story.” Video source: Chris Williamson (2024)

Startup Archive

252,702 Aufrufe • vor 10 Monaten

49ers DC Raheem Morris was asked if it is necessary to give his defense a protect your teammates message or does he like that edge? “That’s a part of us, right? We always talk about protecting the team. That’s something that we talk about every single day, whether it’s in the defensive unit rooms, whether it’s in our team meetings, whether it’s in opposition rooms. That’s a major part of what we do. And you always get tempers to flare and when you’re talking to those adults, it’s easy to be really critical and hard on those guys about what we want it to look like. They know what we want it to look like. You can tell by their body language after, even when it happens. I told Fred the other day, he’s starting a fight in practice and he’s walking up the field and he’s kissing every baby that’s in sight. You are the ultimate guy…You don’t want the fights. You wish they would do it right away, but if that was the case, they wouldn’t need us. That’s what we’re here for.”

49ers DC Raheem Morris was asked if it is necessary to give his defense a protect your teammates message or does he like that edge? “That’s a part of us, right? We always talk about protecting the team. That’s something that we talk about every single day, whether it’s in the defensive unit rooms, whether it’s in our team meetings, whether it’s in opposition rooms. That’s a major part of what we do. And you always get tempers to flare and when you’re talking to those adults, it’s easy to be really critical and hard on those guys about what we want it to look like. They know what we want it to look like. You can tell by their body language after, even when it happens. I told Fred the other day, he’s starting a fight in practice and he’s walking up the field and he’s kissing every baby that’s in sight. You are the ultimate guy…You don’t want the fights. You wish they would do it right away, but if that was the case, they wouldn’t need us. That’s what we’re here for.”

Coach Yac 🗣

24,141 Aufrufe • vor 23 Tagen

🚨Dr. Jack Kruse on Sunlight, Spike Protein & The War On Your Frontal Lobes ‘I do want you to get into the COVID issue because we are seeing a lot of people with neurological issues, such as myself. But I’m seeing a lot of people that I am friendly with that are, you know, either my immediate family that are so lost, they’re still getting the jab. It’s, it’s horrendous and it’s really sad. Uh, they have serious like mental health issues. It’s almost like another person. Is this due to like the SV40 or what is going on with what’s the difference?’ Kruse: It’s a different mechanism. The SV40 link, the promoter link, we now know that it changes your DNA. So that’s the link to oncogenesis. That’s the cancer link. But this is what you have to understand about the jab. The jab was engineered to destroy the leptin-melanocortin pathway. Why? You know about spike protein. The spike protein has had the charge changed on it so that it immediately goes to the inner mitochondrial membrane. When it goes to the inner mitochondrial membrane, what does it effectively do for the non-scientists? It’s a short circuit. So if you understand what I just told you before about melanin, the engine, and the exhaust, imagine putting spike protein like in between the outside and the engine, in the engine, and then distally. They can knock it out anywhere because the goal is to stop the flow of electrons through this system. Well, the way it starts on the top, it starts with sunlight. Sunlight powers the electrons that go into your mitochondria. So, in the brain, you need to know about how the leptin-melanocortin pathway works. So, you know that I’m a brain surgeon, so I know a lot about this. In the brain, you have a master clock in your eye a master clock called the SCN. It is connected to the retina. So, where does the leptin-melanocortin pathway begin? It begins in the eye, okay? So, the retina sends this pathway directly to two places. One is the SCN, which is the master clock that controls all circadian biology. If that clock runs slower than all the other clocks distal, you get diseases in the distal organs. That’s really what the disease is. Here’s the key. There’s no synapses in that pathway from the retina to the SCN. There’s another pathway that also has no synapses that very few people talk about. That one goes to the habenular nucleus from the retina. What is the habenular nucleus in the hypothalamus, which is very close to where your pituitary is? It is the relay center to the frontal lobes. The frontal lobes are what make you different than primates. And that’s the reason why they were a target of COVID. That is the reason why behavioral changes have showed up. Remember what I told you about the original story about chromosome 2 folding in on itself. The people that were behind designing all this, they know all this architectural work that was done in the human genome project. They know why these people were interested in. You guys are just finding this out now. But people like me have been warning you about this before it even happened. But you know what the problem is? Just as you said, people thought I was crazy when I was saying all this stuff. Then now, when it comes out, you know, everybody wants to talk to me on their podcast and I’m like, well, look, I’ve already done my job as a doctor. I warned you. I told you exactly what the mechanisms were and why it would happen. And these things are all coordinated to take a human apart from what makes them human. And what makes us human, what’s the ultimate output of chromosome 2? These two frontal lobes. That is the reason why you’re seeing so many behavioral changes and you also need to understand that this is also the target of everything else. Why? Because they know that if they can control the circuits in these frontal lobes, you become a slave. And that’s what they want. Credit to Radiosynthesis Dr. Jack Kruse Decentralized Medicine Maxi 🔆 and firebreathingrob

🚨Dr. Jack Kruse on Sunlight, Spike Protein & The War On Your Frontal Lobes ‘I do want you to get into the COVID issue because we are seeing a lot of people with neurological issues, such as myself. But I’m seeing a lot of people that I am friendly with that are, you know, either my immediate family that are so lost, they’re still getting the jab. It’s, it’s horrendous and it’s really sad. Uh, they have serious like mental health issues. It’s almost like another person. Is this due to like the SV40 or what is going on with what’s the difference?’ Kruse: It’s a different mechanism. The SV40 link, the promoter link, we now know that it changes your DNA. So that’s the link to oncogenesis. That’s the cancer link. But this is what you have to understand about the jab. The jab was engineered to destroy the leptin-melanocortin pathway. Why? You know about spike protein. The spike protein has had the charge changed on it so that it immediately goes to the inner mitochondrial membrane. When it goes to the inner mitochondrial membrane, what does it effectively do for the non-scientists? It’s a short circuit. So if you understand what I just told you before about melanin, the engine, and the exhaust, imagine putting spike protein like in between the outside and the engine, in the engine, and then distally. They can knock it out anywhere because the goal is to stop the flow of electrons through this system. Well, the way it starts on the top, it starts with sunlight. Sunlight powers the electrons that go into your mitochondria. So, in the brain, you need to know about how the leptin-melanocortin pathway works. So, you know that I’m a brain surgeon, so I know a lot about this. In the brain, you have a master clock in your eye a master clock called the SCN. It is connected to the retina. So, where does the leptin-melanocortin pathway begin? It begins in the eye, okay? So, the retina sends this pathway directly to two places. One is the SCN, which is the master clock that controls all circadian biology. If that clock runs slower than all the other clocks distal, you get diseases in the distal organs. That’s really what the disease is. Here’s the key. There’s no synapses in that pathway from the retina to the SCN. There’s another pathway that also has no synapses that very few people talk about. That one goes to the habenular nucleus from the retina. What is the habenular nucleus in the hypothalamus, which is very close to where your pituitary is? It is the relay center to the frontal lobes. The frontal lobes are what make you different than primates. And that’s the reason why they were a target of COVID. That is the reason why behavioral changes have showed up. Remember what I told you about the original story about chromosome 2 folding in on itself. The people that were behind designing all this, they know all this architectural work that was done in the human genome project. They know why these people were interested in. You guys are just finding this out now. But people like me have been warning you about this before it even happened. But you know what the problem is? Just as you said, people thought I was crazy when I was saying all this stuff. Then now, when it comes out, you know, everybody wants to talk to me on their podcast and I’m like, well, look, I’ve already done my job as a doctor. I warned you. I told you exactly what the mechanisms were and why it would happen. And these things are all coordinated to take a human apart from what makes them human. And what makes us human, what’s the ultimate output of chromosome 2? These two frontal lobes. That is the reason why you’re seeing so many behavioral changes and you also need to understand that this is also the target of everything else. Why? Because they know that if they can control the circuits in these frontal lobes, you become a slave. And that’s what they want. Credit to Radiosynthesis Dr. Jack Kruse Decentralized Medicine Maxi 🔆 and firebreathingrob

Kenny Carmody

11,934 Aufrufe • vor 3 Monaten