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BASIC SKILL YANG HARUS DIMILIKI SEORANG DOM ! 1. Self-control : before you try to control someone, lo harus bisa control yourself dulu. Jangan sampai ego, anger, atau jealousy yang actually take over. 2. Communication : harus bisa talk clearly. What you want, what your partner wants, what’s okay,...

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146,892 görüntüleme • 3 gün önce •via X (Twitter)

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Why is LIZ CROKIN defending ANDREW TATE? TATE: I became a multimillionaire by creating a webcam [porn] studio. By taking girls who had never been on webcam before … [and who] didn’t have the will … to make money with this exchange. I created a system that allowed me to convince girls to do this, allowed me to retain one hundred percent control of their income, allowed me to make sure they were effective … I learned every tip and trick it takes to make sure a girl gets paid. I know how to make sure the girl can’t run away. Because once you teach a girl how to do this, she has the ability to earn unlimited money from home. Why would she give it to you? Why wouldn’t she just run off? CROKIN: I don’t think it’s black and white, with him. … I think there’s a lot of truth to every viewpoint on his situation. … I guess he was involved in kind of encouraging girls to do OnlyFans type of stuff. I actually would really like to see him come out and, you know, um, speak out against that. And say that, you know, that was something he did in his past that was a mistake. You know, he regrets that. … Did he do anything that was criminal? I’m not sure, because I’ve heard that, you know, when he was doing his business, you know, he was in a country where the legal age of consent was 16. Um, but I didn’t know about the other girl possibly being 15. If she was, clearly that’s wrong, and it sounds like illegal, to me. I just don’t know enough about that to know if he has done anything criminal. I’ve also heard that there’s no victims that have come forward. I do believe that he is being unfairly persecuted. … Based off of what I’ve investigated about him, what he did comes nowhere close to what Hillary Clinton and Jeffrey Epstein and their associates are guilty of. I would love to see him ask for redemption. And to say, you know, porn isn’t the way, I regret doing this, any of the women, you know, that I brought into this, I’m sorry. MAGA is a very forgiving community. And I would like to see him encourage women to, you know, not get involved in porn, and to respect their bodies, and respect themselves. (Hey LIZ CROKIN, convincing women to do porn when they don’t have the will is recruitment. Doing it under the false pretense of a favor for a romantic partner is deception. Retaining their money is use of payment to control someone. Making sure they can’t run away is slavery. Andrew Tate literally confessed to being a trafficker, and you want to claim he’s being unfairly persecuted? REALLY? Other evidence of Tate’s violence, including his habit of strangling while raping his girlfriends, is circulating online. He doesn’t just pimp and enslave young women and girls. He teaches other men how to do it, too. This is not MAGA, and if someone in the MAGA movement wants to go easy on Andrew Tate, that is not someone we can trust.)
6:29

Why is LIZ CROKIN defending ANDREW TATE? TATE: I became a multimillionaire by creating a webcam [porn] studio. By taking girls who had never been on webcam before … [and who] didn’t have the will … to make money with this exchange. I created a system that allowed me to convince girls to do this, allowed me to retain one hundred percent control of their income, allowed me to make sure they were effective … I learned every tip and trick it takes to make sure a girl gets paid. I know how to make sure the girl can’t run away. Because once you teach a girl how to do this, she has the ability to earn unlimited money from home. Why would she give it to you? Why wouldn’t she just run off? CROKIN: I don’t think it’s black and white, with him. … I think there’s a lot of truth to every viewpoint on his situation. … I guess he was involved in kind of encouraging girls to do OnlyFans type of stuff. I actually would really like to see him come out and, you know, um, speak out against that. And say that, you know, that was something he did in his past that was a mistake. You know, he regrets that. … Did he do anything that was criminal? I’m not sure, because I’ve heard that, you know, when he was doing his business, you know, he was in a country where the legal age of consent was 16. Um, but I didn’t know about the other girl possibly being 15. If she was, clearly that’s wrong, and it sounds like illegal, to me. I just don’t know enough about that to know if he has done anything criminal. I’ve also heard that there’s no victims that have come forward. I do believe that he is being unfairly persecuted. … Based off of what I’ve investigated about him, what he did comes nowhere close to what Hillary Clinton and Jeffrey Epstein and their associates are guilty of. I would love to see him ask for redemption. And to say, you know, porn isn’t the way, I regret doing this, any of the women, you know, that I brought into this, I’m sorry. MAGA is a very forgiving community. And I would like to see him encourage women to, you know, not get involved in porn, and to respect their bodies, and respect themselves. (Hey LIZ CROKIN, convincing women to do porn when they don’t have the will is recruitment. Doing it under the false pretense of a favor for a romantic partner is deception. Retaining their money is use of payment to control someone. Making sure they can’t run away is slavery. Andrew Tate literally confessed to being a trafficker, and you want to claim he’s being unfairly persecuted? REALLY? Other evidence of Tate’s violence, including his habit of strangling while raping his girlfriends, is circulating online. He doesn’t just pimp and enslave young women and girls. He teaches other men how to do it, too. This is not MAGA, and if someone in the MAGA movement wants to go easy on Andrew Tate, that is not someone we can trust.)

Amy Suzanne Martin MA JD

131,633 görüntüleme • 1 yıl önce

Gojek completes more food deliveries than GrubHub, Uber Eats, and DoorDash combined, and more rides per day than Lyft. Vikrama Dhiman (Vikrama Dhiman) heads all things product at Gojek Tech, including product management, design, and research, across teams in Indonesia, Singapore and India. He is among the most well-known and respected product leaders in all of Asia, and one of my most requested guests. In our conversation, we discuss: 🔸 The most common traits of successful PMs 🔸 The 3 W’s framework for PM career growth 🔸 The right way to push back as a PM 🔸 The Four A’s of leveling up in product management 🔸 Common pitfalls that stall PM careers 🔸 Advice for transitioning into PM 🔸 Why intent alone is not enough 🔸 Much more Listen now 👇 - YouTube: - Spotify: - Apple: Some key takeaways: 1. As a PM—especially early in your career—make sure you’re nailing execution before you spend too much time on strategy. Effective strategic thinking requires context on the company, product, and stakeholders that you might not have yet. But you always have opportunities to execute and make your team members’ lives easier. As you execute more, you’ll begin to understand the strategic needs more deeply, and you’ll have more opportunities to contribute at that level. 2. Three traits that make you a great PM to work with: a. Raise difficult issues without being difficult to work with b. Bring up important topics without drawing importance to yourself c. Remember that you are in charge of getting decisions made, not making the decisions yourself 3. Good PMs produce good artifacts: PRDs, product notes, design briefs, etc. These demonstrate your proficiency across core PM skills, and they are your opportunity to “have impact on the impact”—to add value to a team that is adding value to the company. If you’re not sure what to focus on next in your PM career, go scrutinize your recent artifacts and ask how they could be improved. 4. To push back on ideas without being difficult to work with, ask clarifying questions and bring the conversation to a logical space rather than an emotional one. Here are some of Vikrama’s favorites: a. Why has this become suddenly important? b. So that I am clear, can you help clarify xyz? c. What would success look like? d. What time frame do you need this in? 5. Vikrama’s 3 W’s framework for PM career growth comprises (1) what you produce, (2) what you bring to the table, and (3) what your operating model is. Strong product managers excel at two of the three W’s. Product managers who rise in their career excel at all three. 6. Three mindset shifts that can enable faster growth: a. Focus on things you can control: Concentrate your efforts on aspects of your role that you can influence or control, especially as you advance in your career. b. Always embrace change: As an IC PM, you experience rapid change. It’s important that as you get to mid/senior level, you never stop looking for ways to improve. c. How you see yourself: Cultivate a positive and growth-oriented mindset about yourself and your capabilities. 7. Three core competencies to focus on when transitioning into PM roles are (1) data, (2) design/research, and (3) technology. Someone from a design background should focus on strengthening data or tech skills to complement their existing expertise. Similarly, someone from a tech background should pick a design skill to focus on. This approach allows for maximum leverage.
0:49

Gojek completes more food deliveries than GrubHub, Uber Eats, and DoorDash combined, and more rides per day than Lyft. Vikrama Dhiman (Vikrama Dhiman) heads all things product at Gojek Tech, including product management, design, and research, across teams in Indonesia, Singapore and India. He is among the most well-known and respected product leaders in all of Asia, and one of my most requested guests. In our conversation, we discuss: 🔸 The most common traits of successful PMs 🔸 The 3 W’s framework for PM career growth 🔸 The right way to push back as a PM 🔸 The Four A’s of leveling up in product management 🔸 Common pitfalls that stall PM careers 🔸 Advice for transitioning into PM 🔸 Why intent alone is not enough 🔸 Much more Listen now 👇 - YouTube: - Spotify: - Apple: Some key takeaways: 1. As a PM—especially early in your career—make sure you’re nailing execution before you spend too much time on strategy. Effective strategic thinking requires context on the company, product, and stakeholders that you might not have yet. But you always have opportunities to execute and make your team members’ lives easier. As you execute more, you’ll begin to understand the strategic needs more deeply, and you’ll have more opportunities to contribute at that level. 2. Three traits that make you a great PM to work with: a. Raise difficult issues without being difficult to work with b. Bring up important topics without drawing importance to yourself c. Remember that you are in charge of getting decisions made, not making the decisions yourself 3. Good PMs produce good artifacts: PRDs, product notes, design briefs, etc. These demonstrate your proficiency across core PM skills, and they are your opportunity to “have impact on the impact”—to add value to a team that is adding value to the company. If you’re not sure what to focus on next in your PM career, go scrutinize your recent artifacts and ask how they could be improved. 4. To push back on ideas without being difficult to work with, ask clarifying questions and bring the conversation to a logical space rather than an emotional one. Here are some of Vikrama’s favorites: a. Why has this become suddenly important? b. So that I am clear, can you help clarify xyz? c. What would success look like? d. What time frame do you need this in? 5. Vikrama’s 3 W’s framework for PM career growth comprises (1) what you produce, (2) what you bring to the table, and (3) what your operating model is. Strong product managers excel at two of the three W’s. Product managers who rise in their career excel at all three. 6. Three mindset shifts that can enable faster growth: a. Focus on things you can control: Concentrate your efforts on aspects of your role that you can influence or control, especially as you advance in your career. b. Always embrace change: As an IC PM, you experience rapid change. It’s important that as you get to mid/senior level, you never stop looking for ways to improve. c. How you see yourself: Cultivate a positive and growth-oriented mindset about yourself and your capabilities. 7. Three core competencies to focus on when transitioning into PM roles are (1) data, (2) design/research, and (3) technology. Someone from a design background should focus on strengthening data or tech skills to complement their existing expertise. Similarly, someone from a tech background should pick a design skill to focus on. This approach allows for maximum leverage.

Lenny Rachitsky

115,463 görüntüleme • 2 yıl önce

Arsenal dan Pressure waktu Title Race Lo pernah nggak ngerasa pressure yang berat di hidup lo, tapi ternyata lo bisa ngelewatin itu semua? Beberapa hari lalu, gue nonton interview super inspiratif dari Tom Hiddleston tentang title race Arsenal dan City. Salah frasa yang cukup sering dia bilang adalah “Pressure is a privilege.” Jujur, gue udah pernah denger frasa ini dari lama, it took me some time to really understand it. Gue jadi keinget sama tim kesukaan gue, Arsenal, yang sering crumble under pressure di akhir-akhir musim. Semalam Man City menduduki peringkat 1 setelah sekian lama Arsenal yang mimpin di klasemen liga. Mungkin ada banyak fans yang merasa takut, pasrah, tapi ada juga yang masih optimis untuk mendukung tim ini. Gue jadi inget rasanya waktu Arsenal pertama kali bikin semua orang percaya di musim 22/23. Mereka memimpin liga hampir sepanjang musim. Fans Arsenal untuk pertama kalinya dalam waktu yang lama berani berharap. Tapi sejak itu, Man City dan Liverpool selalu datang dan Arsenal runtuh. Di beberapa musim setelahnya, Arsenal mencoba lagi, dengan pendekatan berbeda dan skuad yang lebih dalam, tapi belum berhasil. Jujur aja, ini yang mungkin membuat Arsenal terus-terusan menghadapi pressure karena tanggung finish di posisi dua terus. Pressure itu datang dari dua arah sekaligus. Fans Arsenal sendiri yang menunggu gelar, ada yang sebagian sabar, ada yang sebagian nggak. Tapi mereka menunggu karena mereka sebenarnya percaya sama kapasitas tim ini. Mereka sudah cukup tahu kalau di atas kertas, Arsenal bukan tim yang kebetulan bisa memimpin klasemen sepanjang musim. They have the capability to win it. Dan rasa kepercayaan itu beratnya luar biasa karena mengecewakan orang yang percaya jauh lebih menyakitkan dari mengecewakan orang yang nggak mengharapkan apa-apa. Di sisi lain, rival menunggu downfall Arsenal. Banyak alasannya kenapa mereka begitu, tapi yang jelas salah satunya penampilan Arsenal cukup menjanjikan untuk membuat kejatuhan mereka terasa memuaskan. Dua-duanya pressure. Dua-duanya karena Arsenal dianggap cukup menarik untuk diperhatikan. Gue jadi keinget sama interview-nya Hiddleston lagi, dia bilang kalau rasa takut dan excited itu reaksi kimianya sama di tubuh. Gue jadi penasaran sama Arteta dan pemain Arsenal, apakah mereka masih takut? Kalau gue yang ada di posisi itu, gue akan menganggap pressure ini adalah privilege. What a privilege to be expected to win by your own fans. What a privilege to be waited on to fall by everyone else. Sekarang City ada di atas. Hanya ada produktivitas gol aja yang memisahkan, it’s not even the goal difference. Gue berharap Arteta dan pemain Arsenal harus punya mindset positif dalam melihat ini. Pressure means you’ve earned your spot where the bar is high and the challenge is real. Kalau Arsenal bisa memenangkan battle ini, mereka akan mengenang cara kemenangan yang mungkin aja paling memorable. I hope they actually think “Oh this period is exciting and we feel most alive to beat those challenges.” Di aspek mana pun, pressure seberat ini nggak datang kepada semua orang, nggak datang kepada semua tim. Ini datang kepada mereka yang sudah cukup besar untuk membuat orang percaya dan cukup berbahaya untuk membuat musuh menunggu mereka jatuh. Kalau bukan privilege, namanya apa? Prove us that you are born for this Arsenal. (source pict & video: ESPN, Sky Sports & Pinterest)
1:08

Arsenal dan Pressure waktu Title Race Lo pernah nggak ngerasa pressure yang berat di hidup lo, tapi ternyata lo bisa ngelewatin itu semua? Beberapa hari lalu, gue nonton interview super inspiratif dari Tom Hiddleston tentang title race Arsenal dan City. Salah frasa yang cukup sering dia bilang adalah “Pressure is a privilege.” Jujur, gue udah pernah denger frasa ini dari lama, it took me some time to really understand it. Gue jadi keinget sama tim kesukaan gue, Arsenal, yang sering crumble under pressure di akhir-akhir musim. Semalam Man City menduduki peringkat 1 setelah sekian lama Arsenal yang mimpin di klasemen liga. Mungkin ada banyak fans yang merasa takut, pasrah, tapi ada juga yang masih optimis untuk mendukung tim ini. Gue jadi inget rasanya waktu Arsenal pertama kali bikin semua orang percaya di musim 22/23. Mereka memimpin liga hampir sepanjang musim. Fans Arsenal untuk pertama kalinya dalam waktu yang lama berani berharap. Tapi sejak itu, Man City dan Liverpool selalu datang dan Arsenal runtuh. Di beberapa musim setelahnya, Arsenal mencoba lagi, dengan pendekatan berbeda dan skuad yang lebih dalam, tapi belum berhasil. Jujur aja, ini yang mungkin membuat Arsenal terus-terusan menghadapi pressure karena tanggung finish di posisi dua terus. Pressure itu datang dari dua arah sekaligus. Fans Arsenal sendiri yang menunggu gelar, ada yang sebagian sabar, ada yang sebagian nggak. Tapi mereka menunggu karena mereka sebenarnya percaya sama kapasitas tim ini. Mereka sudah cukup tahu kalau di atas kertas, Arsenal bukan tim yang kebetulan bisa memimpin klasemen sepanjang musim. They have the capability to win it. Dan rasa kepercayaan itu beratnya luar biasa karena mengecewakan orang yang percaya jauh lebih menyakitkan dari mengecewakan orang yang nggak mengharapkan apa-apa. Di sisi lain, rival menunggu downfall Arsenal. Banyak alasannya kenapa mereka begitu, tapi yang jelas salah satunya penampilan Arsenal cukup menjanjikan untuk membuat kejatuhan mereka terasa memuaskan. Dua-duanya pressure. Dua-duanya karena Arsenal dianggap cukup menarik untuk diperhatikan. Gue jadi keinget sama interview-nya Hiddleston lagi, dia bilang kalau rasa takut dan excited itu reaksi kimianya sama di tubuh. Gue jadi penasaran sama Arteta dan pemain Arsenal, apakah mereka masih takut? Kalau gue yang ada di posisi itu, gue akan menganggap pressure ini adalah privilege. What a privilege to be expected to win by your own fans. What a privilege to be waited on to fall by everyone else. Sekarang City ada di atas. Hanya ada produktivitas gol aja yang memisahkan, it’s not even the goal difference. Gue berharap Arteta dan pemain Arsenal harus punya mindset positif dalam melihat ini. Pressure means you’ve earned your spot where the bar is high and the challenge is real. Kalau Arsenal bisa memenangkan battle ini, mereka akan mengenang cara kemenangan yang mungkin aja paling memorable. I hope they actually think “Oh this period is exciting and we feel most alive to beat those challenges.” Di aspek mana pun, pressure seberat ini nggak datang kepada semua orang, nggak datang kepada semua tim. Ini datang kepada mereka yang sudah cukup besar untuk membuat orang percaya dan cukup berbahaya untuk membuat musuh menunggu mereka jatuh. Kalau bukan privilege, namanya apa? Prove us that you are born for this Arsenal. (source pict & video: ESPN, Sky Sports & Pinterest)

sya

145,329 görüntüleme • 4 ay önce

Mark Cuban revealed the secrets that turned him from bartender to billionaire: 1. Do not follow your passion. Follow your effort. Where you actually put your time and energy is where your real talent lives. Passion is a feeling. Effort is evidence. The business you are willing to grind for is the business you should be building. 2. Read the manual. In any new industry or technology, most people are too lazy to learn the basics. The person who simply takes the time to understand how something works will always be ahead of the person who does not. That gap is your opportunity. 3. Sweat equity is the best equity. Raising money is not an achievement. It is a liability. The moment someone gives you money they own a piece of your destiny. Build with effort first and capital second. 4. Be profitable from day one. Cuban never had a losing month at Micro Solutions. Not one. Profit is not something you figure out later. It is the discipline you build from the very first transaction. Growth without profit is just a slow death. 5. Sales cures all. Every single problem in a business can be solved with more revenue. If you are struggling, you are not selling enough. Stop fixing internal problems and go get more customers. 6. Differentiation is everything. If you are describing your company using words like faster, better, or cheaper you have already lost. Those words mean nothing because your competitor is saying the exact same thing. Find the thing only you can do and make that the whole story. 7. Always ask is this the best possible way. Cuban does not just look at businesses and think about improvements. He looks at them and asks whether they can be completely dismantled and rebuilt from scratch. That question is what turned a desire to hear basketball games into a company he sold for billions. 8. Control your own destiny. The minute you become dependent on a partner, an investor, or a single customer for survival, you have handed your future to someone else. Every decision you make should protect your ability to operate independently. 9. Entrepreneurship is not about the idea. It is about doing the work everyone else refuses to do. Most people get excited about an idea, talk about it, and stop there. The ones who win are the ones who wake up the next day and actually do something about it. 10. Lie to yourself and you will fail. Cuban says entrepreneurs deceive themselves more than anyone. About whether their idea is truly different. About how hard their competition will fight back. About how much time they actually have. Brutal honesty with yourself is not optional. It is survival. 11. Time is worth more than money. Cuban turns down investments not because of the financials but because of the time they will cost him. Money can be made again. Time cannot be recovered. Every opportunity should be measured against what it costs you in hours not just dollars. 12. Success is waking up excited about the day. Not the net worth. Not the title. Not the house. Cuban defines success as opening your eyes in the morning and feeling genuinely excited about what is ahead. Everything else, the money, the fame, the Mavericks, is just a byproduct of that feeling.
47:48

Mark Cuban revealed the secrets that turned him from bartender to billionaire: 1. Do not follow your passion. Follow your effort. Where you actually put your time and energy is where your real talent lives. Passion is a feeling. Effort is evidence. The business you are willing to grind for is the business you should be building. 2. Read the manual. In any new industry or technology, most people are too lazy to learn the basics. The person who simply takes the time to understand how something works will always be ahead of the person who does not. That gap is your opportunity. 3. Sweat equity is the best equity. Raising money is not an achievement. It is a liability. The moment someone gives you money they own a piece of your destiny. Build with effort first and capital second. 4. Be profitable from day one. Cuban never had a losing month at Micro Solutions. Not one. Profit is not something you figure out later. It is the discipline you build from the very first transaction. Growth without profit is just a slow death. 5. Sales cures all. Every single problem in a business can be solved with more revenue. If you are struggling, you are not selling enough. Stop fixing internal problems and go get more customers. 6. Differentiation is everything. If you are describing your company using words like faster, better, or cheaper you have already lost. Those words mean nothing because your competitor is saying the exact same thing. Find the thing only you can do and make that the whole story. 7. Always ask is this the best possible way. Cuban does not just look at businesses and think about improvements. He looks at them and asks whether they can be completely dismantled and rebuilt from scratch. That question is what turned a desire to hear basketball games into a company he sold for billions. 8. Control your own destiny. The minute you become dependent on a partner, an investor, or a single customer for survival, you have handed your future to someone else. Every decision you make should protect your ability to operate independently. 9. Entrepreneurship is not about the idea. It is about doing the work everyone else refuses to do. Most people get excited about an idea, talk about it, and stop there. The ones who win are the ones who wake up the next day and actually do something about it. 10. Lie to yourself and you will fail. Cuban says entrepreneurs deceive themselves more than anyone. About whether their idea is truly different. About how hard their competition will fight back. About how much time they actually have. Brutal honesty with yourself is not optional. It is survival. 11. Time is worth more than money. Cuban turns down investments not because of the financials but because of the time they will cost him. Money can be made again. Time cannot be recovered. Every opportunity should be measured against what it costs you in hours not just dollars. 12. Success is waking up excited about the day. Not the net worth. Not the title. Not the house. Cuban defines success as opening your eyes in the morning and feeling genuinely excited about what is ahead. Everything else, the money, the fame, the Mavericks, is just a byproduct of that feeling.

Brad

117,921 görüntüleme • 2 ay önce

The old communications playbook is dead. Publicists and journalists used to control the narrative, but founders and politicians are now going direct. This interview with Lulu Cheng Meservey is about how to do that. Highlights below: 1. Being human is better than being perfect. 2. Going direct doesn't mean doing everything yourself. It means revealing your true personality and motivations without PR filtering or middlemen. 3. Founders should maintain a healthy Ship-to-Yap ratio. Tweeting constantly is fine if your company's still shipping product (see: Elon Musk). But if words are all you're producing, you've got a problem. 4. Most viral messages aren't new. They capture things people are already thinking but haven't been able to articulate themselves, and give them a way to say the thing they've been trying to say. 5. Here's a prompt: What is the thing in your field that everyone's thinking but nobody's saying? 6. To increase pressure, reduce your surface area. Concentrate force on one specific message instead of dispersing it across a bunch of them. 7. Speaking from experience gives you a monopoly—it makes you the number one expert in the world on something really small and specific. 8. To spread an idea, you need three things: a message, a medium, and a messenger. The message is the most important one to get right. All your effort securing podcast and press appearances will be wasted until you get it right. 9. The messenger is the person who has the authority to spread the message you want to spread (and different messages require different messengers to carry the weight). 10. If you don't stand for anything, you're offering a fungible commodity. 11. But if you're going to draw a line in a sand about what you stand for, make sure it doesn't divide your core audience. 12. The entire job of a communications strategy is to make people believe things that lead them to make the decisions you want them to make. 13. The Internet made us allergic to Corporate Speak. The age of polish is over. The people crave raw sincerity now, and they're willing to put up with the mistakes. 14. When writing, it's better to break the rules than to release something dead, boring, and stiff. That kind of writing won't break through. 15. Favors aren't a renewable resource. Asking someone to share might seem small, but people often dislike doing it. The art of a Comms strategy is getting people to spread your message in a way that boosts their status and credibility. That's all from my interview with Lulu Cheng Meservey, which I've shared below. Check the reply tweets if you'd rather watch on YouTube, or listen on Apple or Spotify.
1:20:13

The old communications playbook is dead. Publicists and journalists used to control the narrative, but founders and politicians are now going direct. This interview with Lulu Cheng Meservey is about how to do that. Highlights below: 1. Being human is better than being perfect. 2. Going direct doesn't mean doing everything yourself. It means revealing your true personality and motivations without PR filtering or middlemen. 3. Founders should maintain a healthy Ship-to-Yap ratio. Tweeting constantly is fine if your company's still shipping product (see: Elon Musk). But if words are all you're producing, you've got a problem. 4. Most viral messages aren't new. They capture things people are already thinking but haven't been able to articulate themselves, and give them a way to say the thing they've been trying to say. 5. Here's a prompt: What is the thing in your field that everyone's thinking but nobody's saying? 6. To increase pressure, reduce your surface area. Concentrate force on one specific message instead of dispersing it across a bunch of them. 7. Speaking from experience gives you a monopoly—it makes you the number one expert in the world on something really small and specific. 8. To spread an idea, you need three things: a message, a medium, and a messenger. The message is the most important one to get right. All your effort securing podcast and press appearances will be wasted until you get it right. 9. The messenger is the person who has the authority to spread the message you want to spread (and different messages require different messengers to carry the weight). 10. If you don't stand for anything, you're offering a fungible commodity. 11. But if you're going to draw a line in a sand about what you stand for, make sure it doesn't divide your core audience. 12. The entire job of a communications strategy is to make people believe things that lead them to make the decisions you want them to make. 13. The Internet made us allergic to Corporate Speak. The age of polish is over. The people crave raw sincerity now, and they're willing to put up with the mistakes. 14. When writing, it's better to break the rules than to release something dead, boring, and stiff. That kind of writing won't break through. 15. Favors aren't a renewable resource. Asking someone to share might seem small, but people often dislike doing it. The art of a Comms strategy is getting people to spread your message in a way that boosts their status and credibility. That's all from my interview with Lulu Cheng Meservey, which I've shared below. Check the reply tweets if you'd rather watch on YouTube, or listen on Apple or Spotify.

David Perell

110,576 görüntüleme • 1 yıl önce

Marc Brackett spent 20 years at Yale studying why intelligent people are the worst at understanding their own emotions. What he found will change how you see yourself: 1. Most people cannot name what they are feeling. When Brackett asks a room to find the single word that best describes their emotion, over half struggle. We have never been formally taught to go deep into our emotional lives. We develop a sophisticated vocabulary for things we pay attention to, like wine, but almost none for our own inner states. 2. Emotions quietly control decisions we think are objective. Brackett had teachers grade the exact same middle school essay after being put in a good or bad mood. The grades differed by a full letter, sometimes two. When asked afterwards if their emotional state affected their evaluation, 90% said no way. It did, and they had no awareness of it. 3. No emotion is bad. Everyone is useful depending on what you do with it. Yellow, high energy, and pleasant, is great for brainstorming but terrible for careful decisions. Green, calm, and pleasant, is good for consensus building. Blue drives empathy. Red, anger, points at injustice, and can fuel passion if you channel it instead of being run by it. The goal is not to feel good all the time. it is to use each state well. 4. Jealousy and envy are not the same, and the difference changes how you treat them. Envy is wanting what someone else has. Jealousy is about a relationship, a threat to a bond you already have. It matters because jealousy tends to drive more aggression and violence, so the strategy you would teach a jealous child is completely different from the one for an envious child. Precise labelling enables precise action. 5. Telling someone to calm down, focus, or pay attention almost never works. Brackett points out we bark these commands at children and adults constantly, but we never teach the underlying mental processes for how to actually calm down or focus. Naming the desired state is not the same as giving someone the tools to reach it. 6. 80% of people rate themselves as more emotionally intelligent than the person next to them. which is statistically impossible. Self-report is nearly useless here because there is no reference point. Compared to his father, Brackett says, he is an emotional genius. Compared to the dalai lama, he needs work. Asking people to rate their own emotional intelligence has no validity. 7. 360 reviews measure your reputation, not your skill. When you ask other people to rate someone's emotional intelligence, what you actually capture is whether they like the person, not how skilled they are. The only valid measurement is watching someone solve real emotion-related problems, like decoding expressions or handling a loaded situation. 8. Emotions gate your ability to think and learn at all. A child worried about being bullied between classes cannot focus on the lesson. Brackett failed to focus on his own graduate school entrance exam months after his mother died, and only later understood it had nothing to do with his problem-solving ability. His emotional life was occupying the cognitive space the test required. 9. Emotion regulation is not just about managing negative feelings. We think of it as anger management or stress reduction, all down-regulating. But Brackett asks, who has ever taken a course in optimism induction or happiness maintenance? Regulation also means generating emotions you need, like a leader creating energy in a room, and maintaining good states when others try to pull you out of them. 10. Children with higher emotional intelligence do better on almost every measure that matters. less anxiety, less depression, less likely to abuse alcohol, drugs, and cigarettes, less aggression and bullying. They are seen as better leaders, are more attentive, less hyperactive, and perform better academically. The skill that determines academic performance most powerfully is emotion regulation. 11. The strongest sign of emotional intelligence in the workplace is whether people want to take you with them. Brackett had a Fortune 100 company's executives rate 100 managers, including one question: if you left the company tomorrow, would you do anything to bring this person with you? That question correlated more strongly with emotional intelligence than anything else. People want to be around those who have these skills. 12. Brackett hires on the coffee shop criteria. At Yale, he stopped looking at grades because everyone applying is already smart enough. What he looks for instead is whether, in the first 30 seconds, he thinks he would enjoy grabbing coffee with the person and just talking. That instinct tells him whether they are curious, creative, and know how to ask questions, the things schools rarely teach. 13. Creativity only translates into creative output when paired with emotional intelligence. Brackett cites research showing that people who are biologically more open to experience are only rated as producing genuinely creative work when they also score high in emotional intelligence. The reason is that creating means failing and being disappointed constantly, and without the strategies to manage that disappointment, the creative potential never gets unleashed. 14. The meta moment is a six-step tool for not being hijacked by emotion. Something triggers you. You sense the shift in your body and thinking. You take a breath to activate your parasympathetic nervous system and bring the hijacked state down, so your prefrontal cortex can work again. Then you picture your best self, the version of you that you want to be, and let that guide your response. Brackett jokes that six steps done well can help you avoid the twelve steps later. 15. When you are angry, you search for every reason to stay angry. Brackett describes how anger makes you dig up every past grievance, the vacation three years ago, the promise from last week, the thing from when your child was born. Anger is one of those emotions that hunts for justification. The meta moment is designed to interrupt that spiral before it compounds. 16. Seeing your best self is what makes the breath actually work. Brackett admits that taking a breath alone is not enough, because sometimes you take the breath and calmly decide to go for the jugular anyway. The missing piece is shifting your mindset by asking what your best self would do. He built this idea after a student called him the feelings master, and he started asking how the feelings master would actually carry himself in a hard moment. 17. You never regret taking a moment, and you always regret being dysregulated. Brackett is honest that even after years of this work, he sometimes ignores his own best self and ends up, in his words, sleeping alone on the couch that night. But he has never once regretted pausing to be his best self. The regret only ever comes from the times he let the hijack win.
1:02:08

Marc Brackett spent 20 years at Yale studying why intelligent people are the worst at understanding their own emotions. What he found will change how you see yourself: 1. Most people cannot name what they are feeling. When Brackett asks a room to find the single word that best describes their emotion, over half struggle. We have never been formally taught to go deep into our emotional lives. We develop a sophisticated vocabulary for things we pay attention to, like wine, but almost none for our own inner states. 2. Emotions quietly control decisions we think are objective. Brackett had teachers grade the exact same middle school essay after being put in a good or bad mood. The grades differed by a full letter, sometimes two. When asked afterwards if their emotional state affected their evaluation, 90% said no way. It did, and they had no awareness of it. 3. No emotion is bad. Everyone is useful depending on what you do with it. Yellow, high energy, and pleasant, is great for brainstorming but terrible for careful decisions. Green, calm, and pleasant, is good for consensus building. Blue drives empathy. Red, anger, points at injustice, and can fuel passion if you channel it instead of being run by it. The goal is not to feel good all the time. it is to use each state well. 4. Jealousy and envy are not the same, and the difference changes how you treat them. Envy is wanting what someone else has. Jealousy is about a relationship, a threat to a bond you already have. It matters because jealousy tends to drive more aggression and violence, so the strategy you would teach a jealous child is completely different from the one for an envious child. Precise labelling enables precise action. 5. Telling someone to calm down, focus, or pay attention almost never works. Brackett points out we bark these commands at children and adults constantly, but we never teach the underlying mental processes for how to actually calm down or focus. Naming the desired state is not the same as giving someone the tools to reach it. 6. 80% of people rate themselves as more emotionally intelligent than the person next to them. which is statistically impossible. Self-report is nearly useless here because there is no reference point. Compared to his father, Brackett says, he is an emotional genius. Compared to the dalai lama, he needs work. Asking people to rate their own emotional intelligence has no validity. 7. 360 reviews measure your reputation, not your skill. When you ask other people to rate someone's emotional intelligence, what you actually capture is whether they like the person, not how skilled they are. The only valid measurement is watching someone solve real emotion-related problems, like decoding expressions or handling a loaded situation. 8. Emotions gate your ability to think and learn at all. A child worried about being bullied between classes cannot focus on the lesson. Brackett failed to focus on his own graduate school entrance exam months after his mother died, and only later understood it had nothing to do with his problem-solving ability. His emotional life was occupying the cognitive space the test required. 9. Emotion regulation is not just about managing negative feelings. We think of it as anger management or stress reduction, all down-regulating. But Brackett asks, who has ever taken a course in optimism induction or happiness maintenance? Regulation also means generating emotions you need, like a leader creating energy in a room, and maintaining good states when others try to pull you out of them. 10. Children with higher emotional intelligence do better on almost every measure that matters. less anxiety, less depression, less likely to abuse alcohol, drugs, and cigarettes, less aggression and bullying. They are seen as better leaders, are more attentive, less hyperactive, and perform better academically. The skill that determines academic performance most powerfully is emotion regulation. 11. The strongest sign of emotional intelligence in the workplace is whether people want to take you with them. Brackett had a Fortune 100 company's executives rate 100 managers, including one question: if you left the company tomorrow, would you do anything to bring this person with you? That question correlated more strongly with emotional intelligence than anything else. People want to be around those who have these skills. 12. Brackett hires on the coffee shop criteria. At Yale, he stopped looking at grades because everyone applying is already smart enough. What he looks for instead is whether, in the first 30 seconds, he thinks he would enjoy grabbing coffee with the person and just talking. That instinct tells him whether they are curious, creative, and know how to ask questions, the things schools rarely teach. 13. Creativity only translates into creative output when paired with emotional intelligence. Brackett cites research showing that people who are biologically more open to experience are only rated as producing genuinely creative work when they also score high in emotional intelligence. The reason is that creating means failing and being disappointed constantly, and without the strategies to manage that disappointment, the creative potential never gets unleashed. 14. The meta moment is a six-step tool for not being hijacked by emotion. Something triggers you. You sense the shift in your body and thinking. You take a breath to activate your parasympathetic nervous system and bring the hijacked state down, so your prefrontal cortex can work again. Then you picture your best self, the version of you that you want to be, and let that guide your response. Brackett jokes that six steps done well can help you avoid the twelve steps later. 15. When you are angry, you search for every reason to stay angry. Brackett describes how anger makes you dig up every past grievance, the vacation three years ago, the promise from last week, the thing from when your child was born. Anger is one of those emotions that hunts for justification. The meta moment is designed to interrupt that spiral before it compounds. 16. Seeing your best self is what makes the breath actually work. Brackett admits that taking a breath alone is not enough, because sometimes you take the breath and calmly decide to go for the jugular anyway. The missing piece is shifting your mindset by asking what your best self would do. He built this idea after a student called him the feelings master, and he started asking how the feelings master would actually carry himself in a hard moment. 17. You never regret taking a moment, and you always regret being dysregulated. Brackett is honest that even after years of this work, he sometimes ignores his own best self and ends up, in his words, sleeping alone on the couch that night. But he has never once regretted pausing to be his best self. The regret only ever comes from the times he let the hijack win.

Jaynit

30,837 görüntüleme • 2 ay önce

Rick Rubin: "I've met very few billionaires who are happy" "I don't look at the outside very much. I look inward. I try to focus on what do I feel, what am I seeing, in the hopes that by sharing what's going on in me, it resonates with someone else. I can't predict what someone else would like. And I don't think anybody can. So if I'm authentically true to myself, that's the best chance of someone else liking something." Rubin explains the paradox of acceptance: "People want to be accepted. And I'm suggesting that the best way to be accepted is to be yourself. It's not to change yourself to what someone else thinks. First of all, you don't really know what someone else thinks. And if you're not genuine to yourself, nothing is there. It's just a projection or a mask. It's not true." On what makes something interesting: "In a sea of information, the more yours is personal, the more it's not like hers or his or theirs, the more it's yours. If we're all thinking the same thing, it's boring. Why would we make anything if everyone thinks the same thing? What makes us interesting are the differences. Even the imperfections. The imperfections are what make us human." Rubin shares what captures his attention: "There's so much middle of the road, and it doesn't interest me. I want it because it's louder, quieter, softer, harder. It's pushing some boundary. That's why I take notice. It's not more of the same. It's the one that makes you stop and think: did I really hear that? Did I really see that? What's going on here?" On what success actually means: "If I like it, that doesn't mean anything. That's what people think. Just because I like it doesn't give it any value. But as an artist, if you like it, that's all of the value. That's the success. It comes when you say, 'I like this enough for other people to see it.' Not 'other people like it, so it's successful.' That doesn't mean anything. Because other people liking it is out of your control. All that's in your control is making the thing to the best of your ability." Rubin reframes what greatness means: "I came to realize recently, it's all an offering to God. And if you're making an offering to God, you're not thinking about the budget, or hoping this segment of the audience is going to like it. We don't think like that. It's a higher vibration. We're making the best we can make, to the best of our ability, out of love and devotion. That's what it is. There is no higher form." On criticism and reviews: "Most of the artists I work with don't read any criticism or reviews, good or bad. The ones who are the strongest in who they are can even read a terrible review and laugh at it. Because when someone gives you criticism, it's telling you as much about who they are as what you've made." Rubin explains the only real competition: "The idea of the Oscars or the Grammys, where we're saying which album is better than another, it doesn't make any sense to me. Because it's always apples and oranges. The only people we can honestly compete with is ourselves. Is this the best I can make today? Have I gone further than I've gone before? That's all we can do. That's the only competition that makes sense." On the obsession required for mastery: "Many of the artists that are great at what they do are great for one reason: they fall in love with this thing, and they just want to know everything they could possibly learn about it. I'm working on a documentary project with comedians now. One of the things they talk about is their commitment; when other people are going out on the weekend, they're going to perform every night they possibly can. For a period of 10 years. Having bad performances. Having people not like what they do. Banging their head against the wall. But that obsession with breaking through, and when I say breaking through, I don't mean to the audience. I mean with themselves." Rubin shares a hard truth about dreams and jobs: "Maybe your purpose in life isn't related to your job. Maybe your job is your job, and the job is the thing that supports you. And then the rest of your waking hours are devoted to your purpose. Don't let following your dreams undermine your ability to support yourself. If you decide 'I want to be a comedian and I'm putting all my eggs in the comedian basket', the pressure of having to support yourself will change you as a comedian. Not for the better. You want the stability of being able to take care of yourself in the world to be free to do whatever your passion is." He challenges the mythology of genius: "There's a mythology that the people who make things that we love are special people, the people on Mount Olympus, magic people who are geniuses. And then there's the rest of us. That's not the case. We're all just people. We're all doing our best. We're all good at some things, not good at other things. We're humans. And sometimes we find a way to make something beautiful." Rubin shares his most vulnerable moment: "The call came: 'How do you feel? You have the number one album in the country.' And I remember saying, 'I've never been more unhappy in my life.' We mistakenly think some kind of outward success is going to change something in us. And it does not. It may make life more comfortable. But it doesn't change who we are. Any hole in ourselves that we're hoping to fill does not get filled." He explains why successful people are often unhappy: "If you spend 20 years of your life working towards a goal that's going to solve everything, and then you finally achieve what you've been trying to do for 20 years, and nothing changes, that's when you get hopeless. It's not uncommon to see very successful artists who are very unhappy. I'm sure you've met many very successful business people. Billionaires. Very few of them are happy. Very few. They've accomplished their dreams and are unhappy. Because we don't know what we want. We're trying to fill something that maybe can't be filled through material or public success. It's something else. Some internal thing." Rubin closes with this: "Don't do things just because you think you're going to get something for it. That's not why we do things. Do what's interesting to you. Follow what's interesting. Don't worry about the outcome. We can never predict the outcome. Follow your own inner guide. It might not make sense to anyone else. It might not even make sense to us. And that's okay. The wisest thing we can do is know enough to know we don't know. Anytime you think 'I know how it is' your world just got a lot smaller."
12:19

Rick Rubin: "I've met very few billionaires who are happy" "I don't look at the outside very much. I look inward. I try to focus on what do I feel, what am I seeing, in the hopes that by sharing what's going on in me, it resonates with someone else. I can't predict what someone else would like. And I don't think anybody can. So if I'm authentically true to myself, that's the best chance of someone else liking something." Rubin explains the paradox of acceptance: "People want to be accepted. And I'm suggesting that the best way to be accepted is to be yourself. It's not to change yourself to what someone else thinks. First of all, you don't really know what someone else thinks. And if you're not genuine to yourself, nothing is there. It's just a projection or a mask. It's not true." On what makes something interesting: "In a sea of information, the more yours is personal, the more it's not like hers or his or theirs, the more it's yours. If we're all thinking the same thing, it's boring. Why would we make anything if everyone thinks the same thing? What makes us interesting are the differences. Even the imperfections. The imperfections are what make us human." Rubin shares what captures his attention: "There's so much middle of the road, and it doesn't interest me. I want it because it's louder, quieter, softer, harder. It's pushing some boundary. That's why I take notice. It's not more of the same. It's the one that makes you stop and think: did I really hear that? Did I really see that? What's going on here?" On what success actually means: "If I like it, that doesn't mean anything. That's what people think. Just because I like it doesn't give it any value. But as an artist, if you like it, that's all of the value. That's the success. It comes when you say, 'I like this enough for other people to see it.' Not 'other people like it, so it's successful.' That doesn't mean anything. Because other people liking it is out of your control. All that's in your control is making the thing to the best of your ability." Rubin reframes what greatness means: "I came to realize recently, it's all an offering to God. And if you're making an offering to God, you're not thinking about the budget, or hoping this segment of the audience is going to like it. We don't think like that. It's a higher vibration. We're making the best we can make, to the best of our ability, out of love and devotion. That's what it is. There is no higher form." On criticism and reviews: "Most of the artists I work with don't read any criticism or reviews, good or bad. The ones who are the strongest in who they are can even read a terrible review and laugh at it. Because when someone gives you criticism, it's telling you as much about who they are as what you've made." Rubin explains the only real competition: "The idea of the Oscars or the Grammys, where we're saying which album is better than another, it doesn't make any sense to me. Because it's always apples and oranges. The only people we can honestly compete with is ourselves. Is this the best I can make today? Have I gone further than I've gone before? That's all we can do. That's the only competition that makes sense." On the obsession required for mastery: "Many of the artists that are great at what they do are great for one reason: they fall in love with this thing, and they just want to know everything they could possibly learn about it. I'm working on a documentary project with comedians now. One of the things they talk about is their commitment; when other people are going out on the weekend, they're going to perform every night they possibly can. For a period of 10 years. Having bad performances. Having people not like what they do. Banging their head against the wall. But that obsession with breaking through, and when I say breaking through, I don't mean to the audience. I mean with themselves." Rubin shares a hard truth about dreams and jobs: "Maybe your purpose in life isn't related to your job. Maybe your job is your job, and the job is the thing that supports you. And then the rest of your waking hours are devoted to your purpose. Don't let following your dreams undermine your ability to support yourself. If you decide 'I want to be a comedian and I'm putting all my eggs in the comedian basket', the pressure of having to support yourself will change you as a comedian. Not for the better. You want the stability of being able to take care of yourself in the world to be free to do whatever your passion is." He challenges the mythology of genius: "There's a mythology that the people who make things that we love are special people, the people on Mount Olympus, magic people who are geniuses. And then there's the rest of us. That's not the case. We're all just people. We're all doing our best. We're all good at some things, not good at other things. We're humans. And sometimes we find a way to make something beautiful." Rubin shares his most vulnerable moment: "The call came: 'How do you feel? You have the number one album in the country.' And I remember saying, 'I've never been more unhappy in my life.' We mistakenly think some kind of outward success is going to change something in us. And it does not. It may make life more comfortable. But it doesn't change who we are. Any hole in ourselves that we're hoping to fill does not get filled." He explains why successful people are often unhappy: "If you spend 20 years of your life working towards a goal that's going to solve everything, and then you finally achieve what you've been trying to do for 20 years, and nothing changes, that's when you get hopeless. It's not uncommon to see very successful artists who are very unhappy. I'm sure you've met many very successful business people. Billionaires. Very few of them are happy. Very few. They've accomplished their dreams and are unhappy. Because we don't know what we want. We're trying to fill something that maybe can't be filled through material or public success. It's something else. Some internal thing." Rubin closes with this: "Don't do things just because you think you're going to get something for it. That's not why we do things. Do what's interesting to you. Follow what's interesting. Don't worry about the outcome. We can never predict the outcome. Follow your own inner guide. It might not make sense to anyone else. It might not even make sense to us. And that's okay. The wisest thing we can do is know enough to know we don't know. Anytime you think 'I know how it is' your world just got a lot smaller."

Jaynit

153,068 görüntüleme • 4 ay önce

Blake Lively & Ryan Reynolds at SNL50 with some celeb reactions! In celebrity circles, “support” rarely means truth. It means power, access, connections, clout, and the need to remain in the safe circle. Here’s my take on why Taylor Swift and cast of the It Ends With Us circle rallied behind Blake and Ryan so quickly. For Taylor, I think it’s the most human reason of all: loyalty. When a close friend repeatedly tells you someone is awful, harmful, or out to get them, you don’t respond like a judge weighing evidence. You respond like a friend. You believe them. You feel protective. You think, “If you hurt my friend, you hurt me.” And once that switch flips, most people don’t stop to verify. They go straight into defend mode. Sometimes even revenge mode. And I’m not saying that to absolve her. I’m saying it because it’s a real warning about how friendship can cloud your judgement. When someone you care about constantly frames themselves as the injured party, you can slowly turn into their soldier without noticing you’ve become a tool. Loyalty starts to look like obedience. Support starts to mean “do whatever it takes” instead of “do what’s right.” For the cast and surrounding crew, the pressure is different but just as powerful. It’s not only that they may have been fed a version of events that pushed them away from Justin Baldoni. It’s that staying aligned with the biggest names in the room feels safer than standing alone. Flattery is addictive. Being chosen by powerful people feels like protection. And underneath it all is the fear nobody admits out loud: if I don’t back them, what happens to my career? My opportunities? My reputation? That’s how gatekeeping works. Nobody wants to be the person who says, “Actually… I’m not sure that’s true.” Nobody wants to be the one who risks everything by refusing to clap along. And this is where Blake and Ryan’s role becomes the centre of it. They didn’t just “have friends.” They had influence, status, access, and the kind of social power that can turn personal feelings into public narratives. When stars at that level push a story, everyone around them feels the gravity. People get pulled into the orbit whether they realise it or not. So yes, I can acknowledge that some of the cast may have been dazzled, buttered up, or simply scared. They went along because it felt easier than being the odd one out. But that explanation doesn’t erase responsibility, because Blake and Ryan benefited from it. They understood the power dynamic. They understood what their names could do to someone’s image. They understood how quickly a whisper becomes a headline when it’s carried by the “right” people. And instead of handling conflict like adults, it looks like they chose something uglier: building a narrative, gathering allies, and turning influence into a weapon. And here’s the part I want to focus . A real friend doesn’t drag you into their wars. A real friend doesn’t put you in a position where your name and influence become a battering ram. A real friend definitely doesn’t let you bulldoze someone without making sure the truth is solid first. So no, this isn’t excusing Taylor. It’s naming the reality: loyalty can be exploited, and powerful people know exactly how to exploit it. And if you’re still blindly defending Blake and Ryan, it’s not “giving grace.” It’s enabling.
1:02

Blake Lively & Ryan Reynolds at SNL50 with some celeb reactions! In celebrity circles, “support” rarely means truth. It means power, access, connections, clout, and the need to remain in the safe circle. Here’s my take on why Taylor Swift and cast of the It Ends With Us circle rallied behind Blake and Ryan so quickly. For Taylor, I think it’s the most human reason of all: loyalty. When a close friend repeatedly tells you someone is awful, harmful, or out to get them, you don’t respond like a judge weighing evidence. You respond like a friend. You believe them. You feel protective. You think, “If you hurt my friend, you hurt me.” And once that switch flips, most people don’t stop to verify. They go straight into defend mode. Sometimes even revenge mode. And I’m not saying that to absolve her. I’m saying it because it’s a real warning about how friendship can cloud your judgement. When someone you care about constantly frames themselves as the injured party, you can slowly turn into their soldier without noticing you’ve become a tool. Loyalty starts to look like obedience. Support starts to mean “do whatever it takes” instead of “do what’s right.” For the cast and surrounding crew, the pressure is different but just as powerful. It’s not only that they may have been fed a version of events that pushed them away from Justin Baldoni. It’s that staying aligned with the biggest names in the room feels safer than standing alone. Flattery is addictive. Being chosen by powerful people feels like protection. And underneath it all is the fear nobody admits out loud: if I don’t back them, what happens to my career? My opportunities? My reputation? That’s how gatekeeping works. Nobody wants to be the person who says, “Actually… I’m not sure that’s true.” Nobody wants to be the one who risks everything by refusing to clap along. And this is where Blake and Ryan’s role becomes the centre of it. They didn’t just “have friends.” They had influence, status, access, and the kind of social power that can turn personal feelings into public narratives. When stars at that level push a story, everyone around them feels the gravity. People get pulled into the orbit whether they realise it or not. So yes, I can acknowledge that some of the cast may have been dazzled, buttered up, or simply scared. They went along because it felt easier than being the odd one out. But that explanation doesn’t erase responsibility, because Blake and Ryan benefited from it. They understood the power dynamic. They understood what their names could do to someone’s image. They understood how quickly a whisper becomes a headline when it’s carried by the “right” people. And instead of handling conflict like adults, it looks like they chose something uglier: building a narrative, gathering allies, and turning influence into a weapon. And here’s the part I want to focus . A real friend doesn’t drag you into their wars. A real friend doesn’t put you in a position where your name and influence become a battering ram. A real friend definitely doesn’t let you bulldoze someone without making sure the truth is solid first. So no, this isn’t excusing Taylor. It’s naming the reality: loyalty can be exploited, and powerful people know exactly how to exploit it. And if you’re still blindly defending Blake and Ryan, it’s not “giving grace.” It’s enabling.

Queen Esther

55,754 görüntüleme • 7 ay önce

Seth Godin gave a masterclass on how to build an unforgettable brand in the age of AI: 1. Marketing is not about spend. It is about creating the conditions for other people to eagerly spread your idea. 2. Authenticity is overrated. What customers actually want is consistency. Show up the same way every single time and that is worth more than any Super Bowl ad. 3. Everything your company does is a marketing decision. How you answer the phone. What you charge. How you design things. Marketing is not a department. It is everything. 4. Trust is simple. Make a promise. Keep it. Especially when it is hard. 5. Successful brands are built with your customers talking about you. Not you talking about you. 6. A brand is not a logo. A brand is a promise. Nike has a brand. Hyatt has a logo. One of them you know exactly what to expect. The other you do not. 7. You are measuring the wrong things. Follower counts. Stock price. Open rates. False proxies will take your business in the wrong direction faster than anything else. 8. Social media followers mean nothing. Godin has 400,000 Instagram followers and says if he posts about a new book maybe 12 people buy it. The number is a distraction. 9. Stop trying to be famous. The goal is not to get more famous. The goal is to get less famous and more trusted. 10. Average marketing reaches average people. Average people will not buy your product. You need the people who will talk about you, challenge you, and eagerly pay more for better. 11. When you pick your customers you pick your future. Stop trying to reach everyone. Start trying to deeply serve someone specific. 12. Better beats louder every time. One guy running a wine email list with 130,000 subscribers does $30 million a year in revenue. No ads. No social media hustle. Just consistently better. 13. The real opportunity with AI is not making things cheaper. It is making things better. The businesses that use AI to deepen relationships will win. The ones using it to cut costs will race to the bottom. 14. Your job is not to do your job. Your job is to solve problems for other people and make things better by making better things. Everything else is just noise. 15. When AI becomes the buyer it will always choose the cheapest option. If your entire business strategy is being the cheapest, AI will destroy you. The only protection is being worth it in ways that cannot be easily measured. 16. The next level of marketing is permission at a depth nobody has achieved before. The brand that knows your tools, your projects, your needs, and shows up to help without being asked will be impossible to replace. 17. Most businesses will use AI to spam more people faster. The businesses that win will use AI to serve fewer people better. That gap is the biggest opportunity in marketing right now. 18. You have a squadron of summer interns available for twenty dollars a month. They are not that good but they are very eager. The businesses learning to be good bosses of AI right now will have an enormous advantage over everyone waiting to figure it out later. 19. The question every business should be asking is not how do I get more attention. It is how do I become the kind of business that people would genuinely miss if it disappeared tomorrow. That answer is your entire marketing strategy.
36:56

Seth Godin gave a masterclass on how to build an unforgettable brand in the age of AI: 1. Marketing is not about spend. It is about creating the conditions for other people to eagerly spread your idea. 2. Authenticity is overrated. What customers actually want is consistency. Show up the same way every single time and that is worth more than any Super Bowl ad. 3. Everything your company does is a marketing decision. How you answer the phone. What you charge. How you design things. Marketing is not a department. It is everything. 4. Trust is simple. Make a promise. Keep it. Especially when it is hard. 5. Successful brands are built with your customers talking about you. Not you talking about you. 6. A brand is not a logo. A brand is a promise. Nike has a brand. Hyatt has a logo. One of them you know exactly what to expect. The other you do not. 7. You are measuring the wrong things. Follower counts. Stock price. Open rates. False proxies will take your business in the wrong direction faster than anything else. 8. Social media followers mean nothing. Godin has 400,000 Instagram followers and says if he posts about a new book maybe 12 people buy it. The number is a distraction. 9. Stop trying to be famous. The goal is not to get more famous. The goal is to get less famous and more trusted. 10. Average marketing reaches average people. Average people will not buy your product. You need the people who will talk about you, challenge you, and eagerly pay more for better. 11. When you pick your customers you pick your future. Stop trying to reach everyone. Start trying to deeply serve someone specific. 12. Better beats louder every time. One guy running a wine email list with 130,000 subscribers does $30 million a year in revenue. No ads. No social media hustle. Just consistently better. 13. The real opportunity with AI is not making things cheaper. It is making things better. The businesses that use AI to deepen relationships will win. The ones using it to cut costs will race to the bottom. 14. Your job is not to do your job. Your job is to solve problems for other people and make things better by making better things. Everything else is just noise. 15. When AI becomes the buyer it will always choose the cheapest option. If your entire business strategy is being the cheapest, AI will destroy you. The only protection is being worth it in ways that cannot be easily measured. 16. The next level of marketing is permission at a depth nobody has achieved before. The brand that knows your tools, your projects, your needs, and shows up to help without being asked will be impossible to replace. 17. Most businesses will use AI to spam more people faster. The businesses that win will use AI to serve fewer people better. That gap is the biggest opportunity in marketing right now. 18. You have a squadron of summer interns available for twenty dollars a month. They are not that good but they are very eager. The businesses learning to be good bosses of AI right now will have an enormous advantage over everyone waiting to figure it out later. 19. The question every business should be asking is not how do I get more attention. It is how do I become the kind of business that people would genuinely miss if it disappeared tomorrow. That answer is your entire marketing strategy.

Yasmine Khosrowshahi

127,749 görüntüleme • 2 ay önce

This is the wrap up to my social experiment going undercover on a dating website as a man trying to get a good woman. (I meander more than a little, but hopefully you find some nuggets in here helpful.) These are the conclusions I've come to about why men are struggling so badly on these dating websites. Men face many battles women do not. 40% of female profiles are gold diggers, hookers or bots. Men greatly outnumber women, and they get discouraged quickly. Reasons men fail on dating websites: 1. Refusing to develop your communication skills. My generation has a phrase, "Don't hate the player, hate the game." Be funny, charming and fun, or don't cry when she picks someone else who is. 2. Half-assing your dating profile. Mating rituals exist in all walks of the animal kingdom, so if you refuse to show her why she should pick you then don't expect to be picked. We all sell ourselves to the opposite gender in some way. It's just a fact of human life, and whining about it won't serve you well, change that fact, or get the girl. 3. A cringeworthy user name. Sure, your frat buddies will find, "EatYouAllNight69" hilarious, but it's not going to get you anyone worth a damn. Trust me, high value women hate that. 4. You don't want a pen pal, so go in with the idea that your goal is to get her number and get her off that site as soon as possible, or someone else will. Women are desperate for a strong, masculine man she can trust to lead and protect her from the dragons at the gate. A nice guy is too weak and desperate to do it, and a jerk is just mean and abusive. Again, mating rituals exist in every walk of the animal kingdom and humans are no different. You will only get out of this life and a potential mate the effort you are willing to put in, and that includes developing your mind and body to be the best version of yourself. Not just for her, but for you too. A needy guy with low self-esteem is never going to get the girl. Good boundaries and a healthy self image equals success, so get back into the gym and start eating clean. The better you look the better you'll feel. The better you feel the more success in life you'll have. A 300lb girl with 5 kids with different fathers is never going to get a good man. Control your reproduction and stop being a wh*re. Despite what feminists tell you, girls, your body count does matter to him. Keep it low and maintain your dignity. Research has shown time and again that women are instinctively drawn to certain traits like bravery, intelligence, and a willingness to take risks. Basically, if it would keep you from getting voted off the island on Survivor, she’s going to think it’s hot. Make sure your profile highlights these kind of personality traits in an attractive way. Stop whining about height! We DGAF about how tall you are just so long as it's taller than us. Your insecurities will make you desperate, needy and totally hamstring your chances. Bottom line: Without effort don't expect success. In anything, really. You'll always find an excuse to stay exactly where you are and you'll only change your stars when the place your living becomes more painful/difficult then than they journey you need to take for a better life.
14:55

This is the wrap up to my social experiment going undercover on a dating website as a man trying to get a good woman. (I meander more than a little, but hopefully you find some nuggets in here helpful.) These are the conclusions I've come to about why men are struggling so badly on these dating websites. Men face many battles women do not. 40% of female profiles are gold diggers, hookers or bots. Men greatly outnumber women, and they get discouraged quickly. Reasons men fail on dating websites: 1. Refusing to develop your communication skills. My generation has a phrase, "Don't hate the player, hate the game." Be funny, charming and fun, or don't cry when she picks someone else who is. 2. Half-assing your dating profile. Mating rituals exist in all walks of the animal kingdom, so if you refuse to show her why she should pick you then don't expect to be picked. We all sell ourselves to the opposite gender in some way. It's just a fact of human life, and whining about it won't serve you well, change that fact, or get the girl. 3. A cringeworthy user name. Sure, your frat buddies will find, "EatYouAllNight69" hilarious, but it's not going to get you anyone worth a damn. Trust me, high value women hate that. 4. You don't want a pen pal, so go in with the idea that your goal is to get her number and get her off that site as soon as possible, or someone else will. Women are desperate for a strong, masculine man she can trust to lead and protect her from the dragons at the gate. A nice guy is too weak and desperate to do it, and a jerk is just mean and abusive. Again, mating rituals exist in every walk of the animal kingdom and humans are no different. You will only get out of this life and a potential mate the effort you are willing to put in, and that includes developing your mind and body to be the best version of yourself. Not just for her, but for you too. A needy guy with low self-esteem is never going to get the girl. Good boundaries and a healthy self image equals success, so get back into the gym and start eating clean. The better you look the better you'll feel. The better you feel the more success in life you'll have. A 300lb girl with 5 kids with different fathers is never going to get a good man. Control your reproduction and stop being a wh*re. Despite what feminists tell you, girls, your body count does matter to him. Keep it low and maintain your dignity. Research has shown time and again that women are instinctively drawn to certain traits like bravery, intelligence, and a willingness to take risks. Basically, if it would keep you from getting voted off the island on Survivor, she’s going to think it’s hot. Make sure your profile highlights these kind of personality traits in an attractive way. Stop whining about height! We DGAF about how tall you are just so long as it's taller than us. Your insecurities will make you desperate, needy and totally hamstring your chances. Bottom line: Without effort don't expect success. In anything, really. You'll always find an excuse to stay exactly where you are and you'll only change your stars when the place your living becomes more painful/difficult then than they journey you need to take for a better life.

TraderJill (Leigh)

205,793 görüntüleme • 2 yıl önce

In 2002, Jordan Peterson gave a lecture and explained how to kill fear and unlock exponential growth in your life: 1. The materialist view of the world, the one taught in schools and universities, cannot explain consciousness, emotions, or meaning. It is a powerful framework for building technology but a terrible framework for living a life. It leaves out almost everything that actually matters to a human being. 2. Stories are not entertainment. They are the oldest and most accurate map of human experience ever created. Science describes objects. Stories describe what it actually feels like to be alive, to want something, to fear something, to lose something, and to fight your way back. That is why the same stories keep appearing across every culture and every century. 3. Pinocchio is not a story about a puppet who wants to be real. It is a story about a person who has to rescue what matters most to them from the most terrifying place they can imagine. Every great story has that same structure underneath it. Child or adult, the reason you cannot look away is not the animation. It is because the story is telling you something true about your own life. 4. Every human life follows the same basic structure. You are somewhere right now. You want to be somewhere else. Between where you are and where you want to be is a path you know and chaos on either side of it. Everything that has ever challenged you, confused you, or frightened you was simply something that knocked you off that path and forced you to find it again. 5. Negative emotions are not problems to be eliminated. They are your most accurate instruments. Fear tells you something you care about is at risk. Anxiety tells you the path ahead is unclear. Anger tells you something important has been violated. Running from these emotions does not make the problem go away. It just turns off the instrument that was telling you the problem existed. 6. When something unexpected happens your body reacts before your mind does. Your heart rate rises, your attention sharpens, your stomach tightens. This is not irrationality. This is your nervous system detecting that the plan you were using no longer matches reality. Something outside what you expected has appeared and it needs to be dealt with. 7. In every culture across every century, the unknown has been represented as a dragon. Not because ancient people were primitive but because they were precise. A dragon is the perfect symbol for everything you have not yet faced, everything that frightens you before you understand it, everything that sits at the edge of what you know and what you do not. 8. Dragons hoard gold. This is one of the oldest and most important ideas in human storytelling. The treasure, the thing you most need, is never in the safe and comfortable place. It is always in the place that frightens you most. The gold is inside the dragon. That is not a coincidence. That is the point. 9. Every time you avoid something you know you should face, you lose a small piece of yourself. Not dramatically. Not all at once. Just a small reduction in your capacity, a small gap in your armor. Do this enough times and you become someone who cannot hold their own weight, let alone carry anyone else. 10. Every time you face something you were afraid of and do not run, the opposite happens. You take a piece of what frightened you and integrate it. You become slightly more capable. The next frightening thing is slightly less frightening. This is not a metaphor. It is the actual mechanism by which people grow. 11. The problem with fighting symptoms instead of causes is that symptoms are infinite. If a dragon keeps breathing fire that turns into monsters, killing the monsters one by one accomplishes nothing. More keep coming. The only solution is to go straight to the source. In your own life the source is almost always the thing you have been most consistently avoiding. 12. Peterson's five-year-old nephew figured this out in a dream. Surrounded by endless monsters he did not fight them. He went straight to the dragon, blinded it, went down its throat, cut out the piece that made the fire, and used it as a shield. A five-year-old in a nightmare understood instinctively what most adults spend their whole lives avoiding. Go to the source. Face the thing directly. Take a piece of it for yourself. 13. The piece of the dragon you take when you face your fear is real and it protects you. Every person you admire who seems to handle pressure, uncertainty, and difficulty better than everyone else around them has simply faced more dragons than the people around them. They are not built differently. They have just stopped running earlier. 14. The reason you cannot lean on someone who has been running from their fears their whole life is not that they do not care. It is that they have nothing left to lean on. They fell over a long time ago. They are just still standing because nothing heavy has landed on them yet. 15. The question Peterson ends with is the one worth sitting with after you close this post. What if you are actually built for the life you are afraid of living? What if everything you need to handle what frightens you is already inside you? What if the only thing standing between you and the version of yourself you actually want to become is your willingness to stop running from the one thing you already know you should be facing? Before you go, can we stay in touch? I'd love to share one email with you every month that'll challenge how you think about business, money and freedom. Stay in touch here:
56:21

In 2002, Jordan Peterson gave a lecture and explained how to kill fear and unlock exponential growth in your life: 1. The materialist view of the world, the one taught in schools and universities, cannot explain consciousness, emotions, or meaning. It is a powerful framework for building technology but a terrible framework for living a life. It leaves out almost everything that actually matters to a human being. 2. Stories are not entertainment. They are the oldest and most accurate map of human experience ever created. Science describes objects. Stories describe what it actually feels like to be alive, to want something, to fear something, to lose something, and to fight your way back. That is why the same stories keep appearing across every culture and every century. 3. Pinocchio is not a story about a puppet who wants to be real. It is a story about a person who has to rescue what matters most to them from the most terrifying place they can imagine. Every great story has that same structure underneath it. Child or adult, the reason you cannot look away is not the animation. It is because the story is telling you something true about your own life. 4. Every human life follows the same basic structure. You are somewhere right now. You want to be somewhere else. Between where you are and where you want to be is a path you know and chaos on either side of it. Everything that has ever challenged you, confused you, or frightened you was simply something that knocked you off that path and forced you to find it again. 5. Negative emotions are not problems to be eliminated. They are your most accurate instruments. Fear tells you something you care about is at risk. Anxiety tells you the path ahead is unclear. Anger tells you something important has been violated. Running from these emotions does not make the problem go away. It just turns off the instrument that was telling you the problem existed. 6. When something unexpected happens your body reacts before your mind does. Your heart rate rises, your attention sharpens, your stomach tightens. This is not irrationality. This is your nervous system detecting that the plan you were using no longer matches reality. Something outside what you expected has appeared and it needs to be dealt with. 7. In every culture across every century, the unknown has been represented as a dragon. Not because ancient people were primitive but because they were precise. A dragon is the perfect symbol for everything you have not yet faced, everything that frightens you before you understand it, everything that sits at the edge of what you know and what you do not. 8. Dragons hoard gold. This is one of the oldest and most important ideas in human storytelling. The treasure, the thing you most need, is never in the safe and comfortable place. It is always in the place that frightens you most. The gold is inside the dragon. That is not a coincidence. That is the point. 9. Every time you avoid something you know you should face, you lose a small piece of yourself. Not dramatically. Not all at once. Just a small reduction in your capacity, a small gap in your armor. Do this enough times and you become someone who cannot hold their own weight, let alone carry anyone else. 10. Every time you face something you were afraid of and do not run, the opposite happens. You take a piece of what frightened you and integrate it. You become slightly more capable. The next frightening thing is slightly less frightening. This is not a metaphor. It is the actual mechanism by which people grow. 11. The problem with fighting symptoms instead of causes is that symptoms are infinite. If a dragon keeps breathing fire that turns into monsters, killing the monsters one by one accomplishes nothing. More keep coming. The only solution is to go straight to the source. In your own life the source is almost always the thing you have been most consistently avoiding. 12. Peterson's five-year-old nephew figured this out in a dream. Surrounded by endless monsters he did not fight them. He went straight to the dragon, blinded it, went down its throat, cut out the piece that made the fire, and used it as a shield. A five-year-old in a nightmare understood instinctively what most adults spend their whole lives avoiding. Go to the source. Face the thing directly. Take a piece of it for yourself. 13. The piece of the dragon you take when you face your fear is real and it protects you. Every person you admire who seems to handle pressure, uncertainty, and difficulty better than everyone else around them has simply faced more dragons than the people around them. They are not built differently. They have just stopped running earlier. 14. The reason you cannot lean on someone who has been running from their fears their whole life is not that they do not care. It is that they have nothing left to lean on. They fell over a long time ago. They are just still standing because nothing heavy has landed on them yet. 15. The question Peterson ends with is the one worth sitting with after you close this post. What if you are actually built for the life you are afraid of living? What if everything you need to handle what frightens you is already inside you? What if the only thing standing between you and the version of yourself you actually want to become is your willingness to stop running from the one thing you already know you should be facing? Before you go, can we stay in touch? I'd love to share one email with you every month that'll challenge how you think about business, money and freedom. Stay in touch here:

Brad

68,525 görüntüleme • 24 gün önce

How I Build My Teams I always liked the idea of ‘possession football’: - Control the game. - A tool to develop players. - The opponent can’t score without the ball. But I built it the wrong way: “Keep the ball. Find a gap to attack.” This turned into “side-to-side” passing. It was boring and ineffective. \ The idea. So, I flipped the idea: Instead of controlling to attack, we attack to control. Play as vertical as possible (while maintaining control). If not possible, pass back. Avoid sideways passes. For better connections and counter-press, we use a vertical, narrow structure: These simple decisions lead to short, vertical, and diagonal passes. This is what I call 'vertical possession' football. \ Make it work. The idea is simple. The execution is not. Over the years, I’ve worked to close the gap between vision and reality. (watch example below) My goal is to get closer to my vision every day. But as Vince Lombardi said: “Perfection is unattainable, but if we chase perfection we can catch excellence.” Here’s my plan to 'catch excellence': 1. Build it my way. Ignore opinions. Opinions lead to conformity. We reduce our philosophy to its essence—and build from there. Everything else is a distraction. 2. Stick to it. We limit ourselves to core principles, and stick to them. When there’s a problem, we don’t change the idea—we improve its execution. 3. Eliminate waste. Building a style of play is like carving a statue. You start with a block of marble and chip away everything unnecessary. All that’s left is the sculpture. We do the same. We cut every unnecessary touch and step: - Fewer touches mean we need less time and space. We have more space to be creative. - The simpler it gets, the more recognizable the style. 4. Obsess over the players. We don’t adapt to opponents. We focus on our players. That's what matters in the long run. When our ideas work, we can compete against anyone. 5. Develop technical and creative players as a by-product. - Possession: Many touches to refine technique. - Vertical: No “easy” sideways passes. Learn to play in tight spaces. - Control: Avoid hectic football. Control the ball to make deliberate decisions. 6. One Training Structure. We compress our philosophy into one structure. Then, we repeat it every session. We make our style of play a habit. And we develop the tools to execute it. 7. Master a Few Exercises. We repeat a small set of core games over and over. We focus on improving execution, not on new drills. The better we execute, the faster we get to our vision. 8. Bottleneck Coaching. We can’t predict what happens, so we don’t over-plan. Instead, we prepare for what might happen. This liberates our coaching: Rather than sticking to pre-planned coaching points, we solve the most critical issue—the bottleneck. 9. Competition Drives Development. Games are the core of our training. Players compete to win. They force each other to get better and better, session after session. 10. Positive Team Culture. I used to react with anger when things didn’t go right. And yes, it can work in the short term. But to build something great, players must stay on the path for a long time. This is more likely when they enjoy the process. Positive reinforcement is harder to do, but more sustainable. \ What's next? That's the plan. Now, it’s all about execution. I'll keep you updated.
2:47

How I Build My Teams I always liked the idea of ‘possession football’: - Control the game. - A tool to develop players. - The opponent can’t score without the ball. But I built it the wrong way: “Keep the ball. Find a gap to attack.” This turned into “side-to-side” passing. It was boring and ineffective. \ The idea. So, I flipped the idea: Instead of controlling to attack, we attack to control. Play as vertical as possible (while maintaining control). If not possible, pass back. Avoid sideways passes. For better connections and counter-press, we use a vertical, narrow structure: These simple decisions lead to short, vertical, and diagonal passes. This is what I call 'vertical possession' football. \ Make it work. The idea is simple. The execution is not. Over the years, I’ve worked to close the gap between vision and reality. (watch example below) My goal is to get closer to my vision every day. But as Vince Lombardi said: “Perfection is unattainable, but if we chase perfection we can catch excellence.” Here’s my plan to 'catch excellence': 1. Build it my way. Ignore opinions. Opinions lead to conformity. We reduce our philosophy to its essence—and build from there. Everything else is a distraction. 2. Stick to it. We limit ourselves to core principles, and stick to them. When there’s a problem, we don’t change the idea—we improve its execution. 3. Eliminate waste. Building a style of play is like carving a statue. You start with a block of marble and chip away everything unnecessary. All that’s left is the sculpture. We do the same. We cut every unnecessary touch and step: - Fewer touches mean we need less time and space. We have more space to be creative. - The simpler it gets, the more recognizable the style. 4. Obsess over the players. We don’t adapt to opponents. We focus on our players. That's what matters in the long run. When our ideas work, we can compete against anyone. 5. Develop technical and creative players as a by-product. - Possession: Many touches to refine technique. - Vertical: No “easy” sideways passes. Learn to play in tight spaces. - Control: Avoid hectic football. Control the ball to make deliberate decisions. 6. One Training Structure. We compress our philosophy into one structure. Then, we repeat it every session. We make our style of play a habit. And we develop the tools to execute it. 7. Master a Few Exercises. We repeat a small set of core games over and over. We focus on improving execution, not on new drills. The better we execute, the faster we get to our vision. 8. Bottleneck Coaching. We can’t predict what happens, so we don’t over-plan. Instead, we prepare for what might happen. This liberates our coaching: Rather than sticking to pre-planned coaching points, we solve the most critical issue—the bottleneck. 9. Competition Drives Development. Games are the core of our training. Players compete to win. They force each other to get better and better, session after session. 10. Positive Team Culture. I used to react with anger when things didn’t go right. And yes, it can work in the short term. But to build something great, players must stay on the path for a long time. This is more likely when they enjoy the process. Positive reinforcement is harder to do, but more sustainable. \ What's next? That's the plan. Now, it’s all about execution. I'll keep you updated.

Bene Schneiderbauer

59,810 görüntüleme • 1 yıl önce

Seth Godin gave a masterclass on how to build an audience that throws money at you: 1. Being original and creative is overrated when it comes to building a business. Copy a model that already works. Find someone who has a structure that succeeds and use it instead of trying to invent something from scratch. 2. Stop making average crap. There is no shortage of pizza places, cookies, or skincare products. There is a shortage of things worth talking about. A line around the block exists because the pizza was good enough to put on TikTok, not because of TikTok. 3. The false proxy of followers is a trap. Someone can get 40 million views on TikTok and sell $200 worth of product. If you need 40 million views every time you want to make 200 bucks, you are in real trouble. 4. Marketing is creating the conditions for an idea to spread. It does not spread because you push it hard. It spreads because the people you serve benefit from telling their friends about it. 5. Remarkable does not mean neat. It means worth making a remark about. Google did not run ads for years. Facebook did not run ads for years. The iPhone did not take off because of great advertising. People talked about them. 6. Step one is to invent a thing worth making, with a story worth telling, and a contribution worth talking about. Most people buy a Birkin bag not because they need a purse but because they are buying a story about status and affiliation. 7. Step two is to design and build it in a way that a few people will particularly benefit from and deeply care about. A $220 jigsaw that feels incredible in your hand will outsell a cheap one to the right woodworker, even at ten times the price. 8. Being popular is different than being great. Being popular is different than being profitable. Find the smallest group of people with a problem they are desperate enough to pay you to solve. 9. Start with the smallest viable market. An agency built only for pediatric orthodontists will have a line out the door after four happy clients, because that specific audience does not want an innovator. They want the best at one specific thing. 10. Good decisions and good outcomes are not the same thing. Buying a lottery ticket and winning was still a stupid decision. Making something for a specific group, even if it sometimes fails, is the right decision regardless of the individual outcome. 11. Practical empathy means showing up and finding out who responds to what you are saying, even if you are not the person you are trying to serve. You do not have to be a cancer survivor to build something for cancer survivors. You just have to show up and listen. 12. Step three is to tell a story that matches the built in narrative and dreams of that tiny group of people. Context changes everything. A world class violinist playing in a subway gets ignored by the same people who would pay $200 to see him on stage. 13. You cannot make people change their worldview easily. It is far easier to tell people they were right all along than to convince them they were wrong. Meet people where their beliefs already are. 14. Authenticity is overrated. Authenticity is for your friends and family. Consistency is for professionals. Nobody wants their hotel doorman to be authentically having a bad day. They want the promise kept every single time. 15. The last time you were fully authentic was in diapers. Every choice since then has been shaped by how the world responds. That is not fake. That is called being part of civilization. 16. Step four is to spread the word, but not by you spreading it. Your customers spread it. The question is not how do I get the word out. The question is what are the conditions that make my customers want to tell their friends. 17. Status and affiliation drive almost every purchase decision once basic needs are met. When Tom's Shoes put a visible logo on a pair of espadrilles, it gave the buyer a story to tell, and her friends a reason to ask about it, creating tension that drove the next sale. 18. The same idea applied to coffee failed completely. Nobody sees the label on your coffee bag the way they see your shoes. If the system is not built to spark a conversation, the idea will not spread no matter how good the cause is. 19. Step five is the one everyone skips. Show up regularly, consistently, and generously for years to earn permission and enrollment. Most people quit too late, not too soon. Most people should never have started a project that size in the first place. 20. The biggest businesses in the world started in the smallest markets. Airbnb did not begin by trying to take over the travel industry. Find a small problem, make a promise, keep it, and do it again. Follow Yasmine Khosrowshahi if you want to see more content on marketing & branding.
57:42

Seth Godin gave a masterclass on how to build an audience that throws money at you: 1. Being original and creative is overrated when it comes to building a business. Copy a model that already works. Find someone who has a structure that succeeds and use it instead of trying to invent something from scratch. 2. Stop making average crap. There is no shortage of pizza places, cookies, or skincare products. There is a shortage of things worth talking about. A line around the block exists because the pizza was good enough to put on TikTok, not because of TikTok. 3. The false proxy of followers is a trap. Someone can get 40 million views on TikTok and sell $200 worth of product. If you need 40 million views every time you want to make 200 bucks, you are in real trouble. 4. Marketing is creating the conditions for an idea to spread. It does not spread because you push it hard. It spreads because the people you serve benefit from telling their friends about it. 5. Remarkable does not mean neat. It means worth making a remark about. Google did not run ads for years. Facebook did not run ads for years. The iPhone did not take off because of great advertising. People talked about them. 6. Step one is to invent a thing worth making, with a story worth telling, and a contribution worth talking about. Most people buy a Birkin bag not because they need a purse but because they are buying a story about status and affiliation. 7. Step two is to design and build it in a way that a few people will particularly benefit from and deeply care about. A $220 jigsaw that feels incredible in your hand will outsell a cheap one to the right woodworker, even at ten times the price. 8. Being popular is different than being great. Being popular is different than being profitable. Find the smallest group of people with a problem they are desperate enough to pay you to solve. 9. Start with the smallest viable market. An agency built only for pediatric orthodontists will have a line out the door after four happy clients, because that specific audience does not want an innovator. They want the best at one specific thing. 10. Good decisions and good outcomes are not the same thing. Buying a lottery ticket and winning was still a stupid decision. Making something for a specific group, even if it sometimes fails, is the right decision regardless of the individual outcome. 11. Practical empathy means showing up and finding out who responds to what you are saying, even if you are not the person you are trying to serve. You do not have to be a cancer survivor to build something for cancer survivors. You just have to show up and listen. 12. Step three is to tell a story that matches the built in narrative and dreams of that tiny group of people. Context changes everything. A world class violinist playing in a subway gets ignored by the same people who would pay $200 to see him on stage. 13. You cannot make people change their worldview easily. It is far easier to tell people they were right all along than to convince them they were wrong. Meet people where their beliefs already are. 14. Authenticity is overrated. Authenticity is for your friends and family. Consistency is for professionals. Nobody wants their hotel doorman to be authentically having a bad day. They want the promise kept every single time. 15. The last time you were fully authentic was in diapers. Every choice since then has been shaped by how the world responds. That is not fake. That is called being part of civilization. 16. Step four is to spread the word, but not by you spreading it. Your customers spread it. The question is not how do I get the word out. The question is what are the conditions that make my customers want to tell their friends. 17. Status and affiliation drive almost every purchase decision once basic needs are met. When Tom's Shoes put a visible logo on a pair of espadrilles, it gave the buyer a story to tell, and her friends a reason to ask about it, creating tension that drove the next sale. 18. The same idea applied to coffee failed completely. Nobody sees the label on your coffee bag the way they see your shoes. If the system is not built to spark a conversation, the idea will not spread no matter how good the cause is. 19. Step five is the one everyone skips. Show up regularly, consistently, and generously for years to earn permission and enrollment. Most people quit too late, not too soon. Most people should never have started a project that size in the first place. 20. The biggest businesses in the world started in the smallest markets. Airbnb did not begin by trying to take over the travel industry. Find a small problem, make a promise, keep it, and do it again. Follow Yasmine Khosrowshahi if you want to see more content on marketing & branding.

Yasmine Khosrowshahi

85,383 görüntüleme • 2 ay önce

this video is the CLEAREST explanation of how claude skills + AI agents work and how to use them most people set up an AI agent and wonder why it keeps disappointing them. the context window is everything context is what the model assembles before it takes any action. think of it like everything the agent needs to read before it does anything. the quality of what goes in determines the quality of what comes out. the models are genuinely really good right now. claude and gpt are exceptional. the variable is almost always the context you give them. 1. agent.md files are mostly unnecessary every single line you put in an agent.md file gets added to every single conversation you have with your agent. a 1000 line file is around 7000 tokens burning on every run. the model already knows to use react. it can read your codebase. save the agent.md for proprietary information specific to your company that the model genuinely cannot know on its own. 2. skills are the actual unlock a skill.md file works differently. what loads into context is only the name and description, around 50 tokens. the full instructions only appear when the agent recognizes it needs that skill. so instead of 7000 tokens on every run you have 50. and the agent stays sharp because the context window stays lean. the closer you get to filling the context window the worse the agent performs, same way you perform worse when someone dumps 10 things on you at once. 3. here is how to actually build a skill the right way most people identify a workflow and immediately try to write the skill. what you want to do instead is run the workflow by hand with the agent first. walk it through every single step. tell it what to check, what good looks like, what bad looks like. correct it in real time. once you have had a full successful run from start to finish, tell the agent to review everything it just did and write the skill itself. it writes a better skill than you will because it has the full context of what actually worked in practice not in theory. 4. recursively building skills is how you go from frustrated to reliable when the skill breaks, and it will break, ask the agent exactly why it failed. it will tell you specifically what went wrong. fix it together in that same conversation. then tell it to update the skill file so that failure mode never happens again. ross mike did this five times with his youtube report generator. it now pulls from eight different data sources and runs flawlessly every single time without him touching it. 5. sub agents are something you earn not something you set up on day one start with one agent. build one workflow. turn it into one skill. once that works add another. ross mike has five sub agents now covering marketing, business, personal and more. it took months to get there and every single one exists because a workflow proved it deserved to exist. the people who set up 15 sub agents on day one and wonder why nothing works skipped all the steps that make the thing actually run. 6. your workflow is the thing the model cannot get anywhere else the model has been trained on everything. it knows more than you about most things. what it does not have is your specific process, your taste, your way of doing things. that is what skills capture. that is what makes your agent actually useful versus a generic one. downloading someone else's skill means downloading their context onto your setup and it will not work the way you want it to because it was never built around how you work. this is the clearest explanation of how agents actually work i have heard. Micky runs this stuff every single day and the results show it. full episode is now live on The Startup Ideas Podcast (SIP) 🧃 where you get your pods people charge for this sorta stuff i give away the sauce for free i just want you to win watch
35:25

this video is the CLEAREST explanation of how claude skills + AI agents work and how to use them most people set up an AI agent and wonder why it keeps disappointing them. the context window is everything context is what the model assembles before it takes any action. think of it like everything the agent needs to read before it does anything. the quality of what goes in determines the quality of what comes out. the models are genuinely really good right now. claude and gpt are exceptional. the variable is almost always the context you give them. 1. agent.md files are mostly unnecessary every single line you put in an agent.md file gets added to every single conversation you have with your agent. a 1000 line file is around 7000 tokens burning on every run. the model already knows to use react. it can read your codebase. save the agent.md for proprietary information specific to your company that the model genuinely cannot know on its own. 2. skills are the actual unlock a skill.md file works differently. what loads into context is only the name and description, around 50 tokens. the full instructions only appear when the agent recognizes it needs that skill. so instead of 7000 tokens on every run you have 50. and the agent stays sharp because the context window stays lean. the closer you get to filling the context window the worse the agent performs, same way you perform worse when someone dumps 10 things on you at once. 3. here is how to actually build a skill the right way most people identify a workflow and immediately try to write the skill. what you want to do instead is run the workflow by hand with the agent first. walk it through every single step. tell it what to check, what good looks like, what bad looks like. correct it in real time. once you have had a full successful run from start to finish, tell the agent to review everything it just did and write the skill itself. it writes a better skill than you will because it has the full context of what actually worked in practice not in theory. 4. recursively building skills is how you go from frustrated to reliable when the skill breaks, and it will break, ask the agent exactly why it failed. it will tell you specifically what went wrong. fix it together in that same conversation. then tell it to update the skill file so that failure mode never happens again. ross mike did this five times with his youtube report generator. it now pulls from eight different data sources and runs flawlessly every single time without him touching it. 5. sub agents are something you earn not something you set up on day one start with one agent. build one workflow. turn it into one skill. once that works add another. ross mike has five sub agents now covering marketing, business, personal and more. it took months to get there and every single one exists because a workflow proved it deserved to exist. the people who set up 15 sub agents on day one and wonder why nothing works skipped all the steps that make the thing actually run. 6. your workflow is the thing the model cannot get anywhere else the model has been trained on everything. it knows more than you about most things. what it does not have is your specific process, your taste, your way of doing things. that is what skills capture. that is what makes your agent actually useful versus a generic one. downloading someone else's skill means downloading their context onto your setup and it will not work the way you want it to because it was never built around how you work. this is the clearest explanation of how agents actually work i have heard. Micky runs this stuff every single day and the results show it. full episode is now live on The Startup Ideas Podcast (SIP) 🧃 where you get your pods people charge for this sorta stuff i give away the sauce for free i just want you to win watch

GREG ISENBERG

193,721 görüntüleme • 4 ay önce

Two summers ago, Kara Lawson was speaking to her Duke basketball team. She wanted them to shift their mindset. What followed was 2+ minutes of gold on how to be successful. Here’s Lawson on embracing hard things: “We all wait in life for things to get easier. Think in your own life. I just gotta get through this, and then it'll be easy … It's what we do. We wait for stuff to get easier. “It will never get easier. What happens is you handle hard better. “Most people think life is gonna get easier. Basketball is gonna get easier. School is gonna get easier. It never gets easier. What happens is you become someone that handles hard stuff better. “That's a mental shift that has to occur and each of your brains. If you go around waiting for stuff to get easier in life, it's never going to happen. And then what happens? Oh, it's so hard. Oh, I can't do it. When is it going to be easy for me? Oh, it's easy for other people. “It's not. It's hard. And the second we see you handling hard better, what are we gonna do? We're gonna make it harder. Because we're preparing you for when you leave here. Not just basketball – in life. “And if you think life when you leave college is going to all of a sudden get easy because you graduated and you got a degree, it's not going to get easier. It's going to get harder. “Make yourself a person that handles hard well, not someone that's waiting for the easy. Because if you have a meaningful pursuit in life, it will never be easy. If you're trying to win a championship, if you're trying to have a family … Ask your parents. Do you think it was ever easy for them? “If you want to be successful, it goes to the people that handle hard well. Those are the people that get the stuff they want … If it's hard, don't get discouraged. It's supposed to be. Don't wait for it to be [easy]. It won't. "Make yourself someone that handles hard well, and then whatever comes, you're going to be great.” – My takeaways: 1. This isn’t about sports. It’s about building a business, building a family, building a community, being a valuable citizen and every other meaningful thing in life. 2. “Hard” doesn’t mean “bad.” There can be joy in hard things. 3. There’s a Haitian proverb: “Behind mountains are more mountains.” There’s always another one to climb. 4. What you see on social media is a facade. People make their lives look glamorous online. Behind the screen is a human being struggling through their journey. 5. None of us are immune to difficulty (even if some try to appear that way). 6. “Easy” is convenient, “hard” is fulfilling. What satisfies you in the short-term robs you in the long run. 7. Have you ever heard someone tell a story about how easy a great achievement was? 8. “Easy choices hard life, hard choices easy life” misses the point. We shouldn’t seek an easy life to begin with. 9. Instead, build your capacity for difficult things. Then find joy in the process of handling those things. 10. No meaningful life travels an easy road. ||| Hope this is helpful. Follow me Teddy Mitrosilis for more writing. I also write a weekly newsletter on the process of improvement →
2:49

Two summers ago, Kara Lawson was speaking to her Duke basketball team. She wanted them to shift their mindset. What followed was 2+ minutes of gold on how to be successful. Here’s Lawson on embracing hard things: “We all wait in life for things to get easier. Think in your own life. I just gotta get through this, and then it'll be easy … It's what we do. We wait for stuff to get easier. “It will never get easier. What happens is you handle hard better. “Most people think life is gonna get easier. Basketball is gonna get easier. School is gonna get easier. It never gets easier. What happens is you become someone that handles hard stuff better. “That's a mental shift that has to occur and each of your brains. If you go around waiting for stuff to get easier in life, it's never going to happen. And then what happens? Oh, it's so hard. Oh, I can't do it. When is it going to be easy for me? Oh, it's easy for other people. “It's not. It's hard. And the second we see you handling hard better, what are we gonna do? We're gonna make it harder. Because we're preparing you for when you leave here. Not just basketball – in life. “And if you think life when you leave college is going to all of a sudden get easy because you graduated and you got a degree, it's not going to get easier. It's going to get harder. “Make yourself a person that handles hard well, not someone that's waiting for the easy. Because if you have a meaningful pursuit in life, it will never be easy. If you're trying to win a championship, if you're trying to have a family … Ask your parents. Do you think it was ever easy for them? “If you want to be successful, it goes to the people that handle hard well. Those are the people that get the stuff they want … If it's hard, don't get discouraged. It's supposed to be. Don't wait for it to be [easy]. It won't. "Make yourself someone that handles hard well, and then whatever comes, you're going to be great.” – My takeaways: 1. This isn’t about sports. It’s about building a business, building a family, building a community, being a valuable citizen and every other meaningful thing in life. 2. “Hard” doesn’t mean “bad.” There can be joy in hard things. 3. There’s a Haitian proverb: “Behind mountains are more mountains.” There’s always another one to climb. 4. What you see on social media is a facade. People make their lives look glamorous online. Behind the screen is a human being struggling through their journey. 5. None of us are immune to difficulty (even if some try to appear that way). 6. “Easy” is convenient, “hard” is fulfilling. What satisfies you in the short-term robs you in the long run. 7. Have you ever heard someone tell a story about how easy a great achievement was? 8. “Easy choices hard life, hard choices easy life” misses the point. We shouldn’t seek an easy life to begin with. 9. Instead, build your capacity for difficult things. Then find joy in the process of handling those things. 10. No meaningful life travels an easy road. ||| Hope this is helpful. Follow me Teddy Mitrosilis for more writing. I also write a weekly newsletter on the process of improvement →

Teddy Mitrosilis

533,734 görüntüleme • 2 yıl önce

Steve Levitan is the creator of Modern Family, one of the most popular sitcoms in history, which won 22 Emmy Awards. This conversation is all about how he wrote it. Highlights below: 1. Know the theme of what you’re writing, as it’ll give you a north star for every decision you make. 2. Better stories come from bigger conflicts, but bigger doesn’t mean screaming and explosions, but rather the high stakes that come from a conflict that’ll cost the characters emotionally if it isn’t resolved. 3. What kinds of conflicts work best? The stuff that never changes: love, loss, heartbreak… relationships between parents and kids, couples working through their problems. 4. The story is everything. Once you crack what’s actually going to happen, the script practically writes itself. That’s why there’s an old screenwriter saying that the first draft is 90% finished once you’re done with the outline. 5. Cut the half-jokes: A lukewarm joke kills momentum faster than no joke at all. 6. Be real. Take it down a notch. Steven gets annoyed by “big.” When things feel heightened to the point where they don’t feel human anymore, or when they’re performing on stage, to an audience, instead of just being real people. 7. Emotional moments must be earned. You want them to sneak up on you, to be understated. 8. Steven would spy on his family for TV gold. Sometimes, he’d be sitting at the table, take his phone out to frantically capture the dialogue. When friends came over, his kids would joke: “Be careful what you say around the Levitan house. It might end up on Modern Family." 9. A writer’s antenna needs to be up at all times. If you're observant, there's almost nowhere you can't go where you don't think: "That's funny." 10. Some questions for writers to ask themselves: Does it feel real? Are they talking the way people talk? Are you tapping into what you're thinking about today? 11. Conflict is everything, but how you do it matters. Don't just slap "these two hate each other" on your characters and call it conflict. Dig into who they actually are: what specific traits, backgrounds, or worldviews make them rub each other the wrong way? The clash has to come from something real. 12. Steven’s mantra for writing Modern Family episodes: Keep it moving, but don’t race through them (he thinks the episodes became too frenetic in the later years). 13. How was modern family written? About 7 writers. 8-10 weeks of story breaking at the beginning of a new season. Then the weekly cycle began: Mondays and Tuesdays were for rewrites, Wednesdays were for table reads, and then the final versions were due by Friday. 14. What happens before a show is launched? Writers spend weeks doing nothing but talking about characters and the dynamics between them, with the goal of establishing relationships that’ll play out over the course of hundreds of episodes (if things go well). 15. Give your characters a comedic lens to see the world through. On Modern Family, Phil is the Dad and he thinks he’s the “cool dad” with misguided confidence that he’s hipper than he really is, so the writers of the show knew how he’d react to things before they even wrote the scene. I've shared the full conversation with Steve Levitan below, and if you want to watch it on YouTube or find the audio links for Apple or Spotify, check out the reply tweets.
1:40:34

Steve Levitan is the creator of Modern Family, one of the most popular sitcoms in history, which won 22 Emmy Awards. This conversation is all about how he wrote it. Highlights below: 1. Know the theme of what you’re writing, as it’ll give you a north star for every decision you make. 2. Better stories come from bigger conflicts, but bigger doesn’t mean screaming and explosions, but rather the high stakes that come from a conflict that’ll cost the characters emotionally if it isn’t resolved. 3. What kinds of conflicts work best? The stuff that never changes: love, loss, heartbreak… relationships between parents and kids, couples working through their problems. 4. The story is everything. Once you crack what’s actually going to happen, the script practically writes itself. That’s why there’s an old screenwriter saying that the first draft is 90% finished once you’re done with the outline. 5. Cut the half-jokes: A lukewarm joke kills momentum faster than no joke at all. 6. Be real. Take it down a notch. Steven gets annoyed by “big.” When things feel heightened to the point where they don’t feel human anymore, or when they’re performing on stage, to an audience, instead of just being real people. 7. Emotional moments must be earned. You want them to sneak up on you, to be understated. 8. Steven would spy on his family for TV gold. Sometimes, he’d be sitting at the table, take his phone out to frantically capture the dialogue. When friends came over, his kids would joke: “Be careful what you say around the Levitan house. It might end up on Modern Family." 9. A writer’s antenna needs to be up at all times. If you're observant, there's almost nowhere you can't go where you don't think: "That's funny." 10. Some questions for writers to ask themselves: Does it feel real? Are they talking the way people talk? Are you tapping into what you're thinking about today? 11. Conflict is everything, but how you do it matters. Don't just slap "these two hate each other" on your characters and call it conflict. Dig into who they actually are: what specific traits, backgrounds, or worldviews make them rub each other the wrong way? The clash has to come from something real. 12. Steven’s mantra for writing Modern Family episodes: Keep it moving, but don’t race through them (he thinks the episodes became too frenetic in the later years). 13. How was modern family written? About 7 writers. 8-10 weeks of story breaking at the beginning of a new season. Then the weekly cycle began: Mondays and Tuesdays were for rewrites, Wednesdays were for table reads, and then the final versions were due by Friday. 14. What happens before a show is launched? Writers spend weeks doing nothing but talking about characters and the dynamics between them, with the goal of establishing relationships that’ll play out over the course of hundreds of episodes (if things go well). 15. Give your characters a comedic lens to see the world through. On Modern Family, Phil is the Dad and he thinks he’s the “cool dad” with misguided confidence that he’s hipper than he really is, so the writers of the show knew how he’d react to things before they even wrote the scene. I've shared the full conversation with Steve Levitan below, and if you want to watch it on YouTube or find the audio links for Apple or Spotify, check out the reply tweets.

David Perell

70,596 görüntüleme • 1 yıl önce

John Mayer is a master of his craft. He’s also one of the best I’ve come across at using analogy and demonstration to articulate and demystify the creative process. Here’s a 14-clip (~7-minute) masterclass on mastery and creativity: TL;DW 1/ “Whenever I want to write a big song, I can't...That's when I get writer's block: when I try to write a song to fill the entire galaxy. I've never gotten a song that way. But if I write about something the size of a glass of water—a week later, I notice it's got the universe in it. So I'd rather have the universe in a glass of water than try to make a glass of water fit in the universe.” 2/ "What connects with people is you connecting with yourself." 3/ “Writer’s block is when the two people inside of you—the writer and the reader—when the reader doesn’t love the writer. It is not a failure to write. It is a failure to catch the feedback loop of enjoying what you’re seeing and wanting to contribute more to it.” 4/ “Don't shoot ideas down before you have them. 'That won't work' is the worst thing you can ever say. 'That didn't work' is cool, but 'that won't work' is not a way to go through life.” 5/ “I’ve seen the Cool metric change so many times. I'm not telling you don't chase Cool. I'm saying…by the time you reach what you think is cool, Cool is like, 'over here now.’ ‘The princess is in another castle.' You know what I mean? That's a Mario reference.” 6/ "I'm one-half consumer, one-half artist. So I try to put music out that I myself would want to hear as somebody on the other end." 7/ "I'm seeing a lot of motivation about you following your passion, but I'm not seeing any critical thought to what that is or how to be better at that. So, really the product is passion and that's strange to me. Because my product growing up was sitting in a room yelling, 'Mom, I'm practicing,' for hours and hours and hours and hours and hours and hours and hours. 8/ "But then also read up...You know, this stuff doesn't just appear. It comes from somewhere. And as soon as you realize you love something—it's almost like catching up with some great TV show on season 9, and you can go, 'oh my God, that means there's 8 seasons before this." 9/ "Whatever you learn is the tip of the iceberg. Dive underwater and find the rest of the iceberg." 10/ "So listening to Stevie Ray Vaughan brought me back to people like Kenny Burrell and Albert King and Jimi Hendrix and Elmore James. So it became this family tree growing out of my CD player." 11/ "I came up with these guys as like references…It’s like if you're into the NBA and you wear different jerseys and you pretend you're a different player in the driveway—that's what I was doing..." 12/ "Which is a wonderful technique for being yourself. Failing to sound exactly like the person you want to sound like is a wonderful way to sound like yourself." 13/ After watching Cory Wong play guitar, Mayer told him, "You have an anatomy thing working on your right hand. Your hand is shaped in a way—you have long fingers, very sinewy hands—that you're able to play like that. That is an example of someone making the most of their anatomical gifts... And I wish more people could embrace finding what their strengths are anatomically—the way your hand is shaped, the way your mind works, whatever—and play to those strengths." 14/ Mayer picks up an acoustic guitar and demonstrates his songwriting process. “Well, I don’t always do it,” he admitted, “because it requires a stupid bravery all the time.” “You just stare at the corner of the wall," Mayer explains then improvises some vocals, “stare at the corner of the wall / try to get it going on / but I can’t sometimes / you just keep going ’til you get something,” he stops singing. “You gotta keep forcing it, forcing it, forcing it…it doesn’t matter [what comes out of your mouth].” Follow Billy Oppenheimer for more content like this!
6:57

John Mayer is a master of his craft. He’s also one of the best I’ve come across at using analogy and demonstration to articulate and demystify the creative process. Here’s a 14-clip (~7-minute) masterclass on mastery and creativity: TL;DW 1/ “Whenever I want to write a big song, I can't...That's when I get writer's block: when I try to write a song to fill the entire galaxy. I've never gotten a song that way. But if I write about something the size of a glass of water—a week later, I notice it's got the universe in it. So I'd rather have the universe in a glass of water than try to make a glass of water fit in the universe.” 2/ "What connects with people is you connecting with yourself." 3/ “Writer’s block is when the two people inside of you—the writer and the reader—when the reader doesn’t love the writer. It is not a failure to write. It is a failure to catch the feedback loop of enjoying what you’re seeing and wanting to contribute more to it.” 4/ “Don't shoot ideas down before you have them. 'That won't work' is the worst thing you can ever say. 'That didn't work' is cool, but 'that won't work' is not a way to go through life.” 5/ “I’ve seen the Cool metric change so many times. I'm not telling you don't chase Cool. I'm saying…by the time you reach what you think is cool, Cool is like, 'over here now.’ ‘The princess is in another castle.' You know what I mean? That's a Mario reference.” 6/ "I'm one-half consumer, one-half artist. So I try to put music out that I myself would want to hear as somebody on the other end." 7/ "I'm seeing a lot of motivation about you following your passion, but I'm not seeing any critical thought to what that is or how to be better at that. So, really the product is passion and that's strange to me. Because my product growing up was sitting in a room yelling, 'Mom, I'm practicing,' for hours and hours and hours and hours and hours and hours and hours. 8/ "But then also read up...You know, this stuff doesn't just appear. It comes from somewhere. And as soon as you realize you love something—it's almost like catching up with some great TV show on season 9, and you can go, 'oh my God, that means there's 8 seasons before this." 9/ "Whatever you learn is the tip of the iceberg. Dive underwater and find the rest of the iceberg." 10/ "So listening to Stevie Ray Vaughan brought me back to people like Kenny Burrell and Albert King and Jimi Hendrix and Elmore James. So it became this family tree growing out of my CD player." 11/ "I came up with these guys as like references…It’s like if you're into the NBA and you wear different jerseys and you pretend you're a different player in the driveway—that's what I was doing..." 12/ "Which is a wonderful technique for being yourself. Failing to sound exactly like the person you want to sound like is a wonderful way to sound like yourself." 13/ After watching Cory Wong play guitar, Mayer told him, "You have an anatomy thing working on your right hand. Your hand is shaped in a way—you have long fingers, very sinewy hands—that you're able to play like that. That is an example of someone making the most of their anatomical gifts... And I wish more people could embrace finding what their strengths are anatomically—the way your hand is shaped, the way your mind works, whatever—and play to those strengths." 14/ Mayer picks up an acoustic guitar and demonstrates his songwriting process. “Well, I don’t always do it,” he admitted, “because it requires a stupid bravery all the time.” “You just stare at the corner of the wall," Mayer explains then improvises some vocals, “stare at the corner of the wall / try to get it going on / but I can’t sometimes / you just keep going ’til you get something,” he stops singing. “You gotta keep forcing it, forcing it, forcing it…it doesn’t matter [what comes out of your mouth].” Follow Billy Oppenheimer for more content like this!

Billy Oppenheimer

1,382,401 görüntüleme • 3 yıl önce

Jordan Peterson explained how you can become dangerously articulate: 1. Articulate does not just mean well spoken. It means differentiated. A joint that is articulated can move with precision and grace. A person who is articulated can move through the world the same way. Vague people are one solid useless mass. Articulate people have range. 2. Peterson calls articulate people the most dangerous people in the world. Not dangerous in a destructive way. Dangerous in the sense that they cannot be ignored, dismissed, or pushed around. The word is the most powerful tool a human being can carry. 3. It does not matter what you do for a living. A plumber who is articulate can negotiate better contracts, manage employees, advertise services, and think through complex problems. Articulation is not a luxury for intellectuals. It is a practical weapon available to everyone. 4. Jocko Willink is one of the most decorated special operations soldiers alive. Peterson uses him as his primary example of why articulation matters even in the most physically demanding environments. Jocko succeeded not just because he was tough. He succeeded because he could communicate clearly with the men under his command, explain situations to his superiors, and make the case for soldiers who deserved promotion. Toughness without articulation leaves half your power on the table. 5. Becoming articulate starts with paying attention to what you say. Peterson uses the image of crossing a swamp on a hidden stone path. You cannot see the path. You feel for it with each step. You test the ground before you commit your weight. That is exactly what you do with words. You feel whether what you are about to say is solid or whether it will make you dissolve. 6. He noticed 40 years ago that most of what he said made him feel weak. Not all of it. About five percent felt solid. The rest was instrumental language. Words used to win arguments, appear smart, gain small victories. That kind of language is hollow and people can feel it. The goal is to increase the percentage of what you say that actually feels true. 7. Stop filling silence with noise. The ums, the likes, the you knows, the ahs. These are not harmless verbal habits. They are signals that your thinking has not caught up with your speaking. Take the time to craft the word. Silence while thinking is not weakness. It is precision. 8. Peterson calls the pause a prayerful pause. When someone asks you a question, instead of immediately answering with what you think you should say, ask yourself what you actually think. Make it a real question. One you genuinely do not know the answer to yet. Then wait. The answer will come. And when you speak it, people will find you immediately interesting because you are saying something real. 9. Joe Rogan is one of the most successful communicators alive and his entire method is the opposite of instrumental language. He is not trying to appear smart. He is not trying to get something from his guests. He just genuinely wants to know more than he knows. That honesty makes every conversation magnetic. People can feel the difference between someone performing and someone actually thinking. 10. Read great writers. Write about the problems that obsess you. Practice saying only what you believe to be true. These are not quick fixes. They are a lifetime practice. But Peterson's promise is direct. If every word you say reflects what you genuinely believe, the path you walk becomes a golden path. Not because it sounds good. Because it is real. And real is the only thing that actually works.
14:22

Jordan Peterson explained how you can become dangerously articulate: 1. Articulate does not just mean well spoken. It means differentiated. A joint that is articulated can move with precision and grace. A person who is articulated can move through the world the same way. Vague people are one solid useless mass. Articulate people have range. 2. Peterson calls articulate people the most dangerous people in the world. Not dangerous in a destructive way. Dangerous in the sense that they cannot be ignored, dismissed, or pushed around. The word is the most powerful tool a human being can carry. 3. It does not matter what you do for a living. A plumber who is articulate can negotiate better contracts, manage employees, advertise services, and think through complex problems. Articulation is not a luxury for intellectuals. It is a practical weapon available to everyone. 4. Jocko Willink is one of the most decorated special operations soldiers alive. Peterson uses him as his primary example of why articulation matters even in the most physically demanding environments. Jocko succeeded not just because he was tough. He succeeded because he could communicate clearly with the men under his command, explain situations to his superiors, and make the case for soldiers who deserved promotion. Toughness without articulation leaves half your power on the table. 5. Becoming articulate starts with paying attention to what you say. Peterson uses the image of crossing a swamp on a hidden stone path. You cannot see the path. You feel for it with each step. You test the ground before you commit your weight. That is exactly what you do with words. You feel whether what you are about to say is solid or whether it will make you dissolve. 6. He noticed 40 years ago that most of what he said made him feel weak. Not all of it. About five percent felt solid. The rest was instrumental language. Words used to win arguments, appear smart, gain small victories. That kind of language is hollow and people can feel it. The goal is to increase the percentage of what you say that actually feels true. 7. Stop filling silence with noise. The ums, the likes, the you knows, the ahs. These are not harmless verbal habits. They are signals that your thinking has not caught up with your speaking. Take the time to craft the word. Silence while thinking is not weakness. It is precision. 8. Peterson calls the pause a prayerful pause. When someone asks you a question, instead of immediately answering with what you think you should say, ask yourself what you actually think. Make it a real question. One you genuinely do not know the answer to yet. Then wait. The answer will come. And when you speak it, people will find you immediately interesting because you are saying something real. 9. Joe Rogan is one of the most successful communicators alive and his entire method is the opposite of instrumental language. He is not trying to appear smart. He is not trying to get something from his guests. He just genuinely wants to know more than he knows. That honesty makes every conversation magnetic. People can feel the difference between someone performing and someone actually thinking. 10. Read great writers. Write about the problems that obsess you. Practice saying only what you believe to be true. These are not quick fixes. They are a lifetime practice. But Peterson's promise is direct. If every word you say reflects what you genuinely believe, the path you walk becomes a golden path. Not because it sounds good. Because it is real. And real is the only thing that actually works.

Yasmine Khosrowshahi

143,450 görüntüleme • 2 ay önce