Behind the design of Copilot’s new identity.

good design, bad product

I swear the designer r just bored af and need to say they’ve done something so they just rebrand a random product 😭 like this was just rebranded in 2025

obsessed with this omg

"good design, bad product" is the most accurate sentence about Copilot Microsoft spends millions on a new logo and forgets to make the AI actually good every single time

Literally the same logo; just without a layered effect. After most of their applications and services adopted layered icons, they do this. Is this brand consistency after all?

Refreshing it won't add new users/customers

Maybe work on the product before the design

Just a bunch of absolute bullshit lol I wonder how many millions they paid just to flatten the pre-existing logo and make an animated version

How much the designer gets paid for building these logos and other branding stuff?🤔

Better than before, but not by much

If they use a 20-year-old design language and put real effort into the stability and security of their products people would be happier

@pruthivithejan i felt like tagging you here!

I don’t get the emphasis on the 14 degree sheer in the video. Is it a number relevant for the product or story? If it is just a number without context why even focus on it? It Looks good but I was wondering 🧐

the details matter - well done

Ohh, it kinda resembles the loopholes you run into with Copilot. Nice. Jk, looks good 👊🏼

So where's chat? I just installed the app to try the design and... Where's chat? It's just showing my recent Excel files and stuff. What are they trying to do?

⚫️🖤🤘🏽

The loop mark is doing heavy lifting. Curious how they'll enforce consistency across every surface

nice logo design & premium colur concept

design laundering.

So it turns out they just updated the mark, and that's it.

litterally 2 squares

En parlant de Copilot, le dernière grosse mise à jour est une catastrophe !

Amazing

ok