Best storytelling Apple has ever done

When I first saw this 10 years ago I was amazed. Still seems super relevant.

Their message is definitely how I’ve felt about their products since I switched to an Apple environment. Every product they have is about helping improving the lives of their consumers, not simply to take their money. And making something of high quality instead of something with the greatest profit.

I’m old enough to remember when they made actual products instead of storytelling. Old enough even, to remember how storytelling nearly broke their neck…

@mehrismore Back when I was a design director, I watched this video first thing every morning once I got to work. For 2.5 years, until I had it memorized and seared in my mind. It is pretty much the only video you need to fully understand Apple’s design philosophy at that time.

this was the first time ever I got attracted to motion design

This is a classic

simple yet impactful

hire me pls 🙏🏽

@ASIFAGHAXR This is beautiful

I actually got chills watching that