Boston Lager just got brighter. Boston? We’re working on it. #BrighterBoston

Look for our ad Sunday during the Big Game. And look for Boston Lager Remastered near you. Same taste, now brighter and easier drinking.

Why would you change something that was perfect? I’m not happy.

Hey Rob, our brewers think it’s the best Boston Lager yet.

Come on guys, why mess up a good thing?

Nothing has been messed up Justin

Hubby loves the original Boston Lager, only beer he drinks! Hates the remastered version says taste like crap,? Bring back the original. #brighterboston #samadams #changeisntalwaysgood #bring backtheoriginal

Boston lager was my favorite beer. The new taste is tragicallydisappointing. I hope you're not just trying to save a buck with this new recipe, because you're not getting any more of my money.

Just bought all of the "old recipe" I could find. Reminder...the new taste is terrible! Lmk when you bring the original back.

The original has more body and taste. A bit creamier too. Also did a blind taste test, there’s a difference. Go back to the old way without the tweaks please. 🙏

Mr. Koch, Mr. Burwick: Two words ... "New Coke" Please don't let this new "Remastered," no longer 'Original' become a bigger blunder than Coca-Cola's disaster back in 1985. The biggest marketing gaffe a company can make is messing with a formula that made them famous worldwide.