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🚨 BREAKING: Hailey Bieber’s brand RHODE is once again facing backlash after a beauty influencer claimed she had to use high doses of corticosteroids due to severe lip dryness. The influencer alleges a RHODE lip gloss was the only new product added to her skincare routine.

Hailey Bieber Daily | Fan Account

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3,653,828 次观看 • 4 个月前 •via X (Twitter)

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🚨BREAKING NEWS: A Rhode customer, Lillian Masie on TikTok, has gone viral after sharing lip damage allegedly caused by Hailey Bieber’s Rhode Skin Peptide Lip Treatment. The issue has persisted for TWO MONTHS.

🚨BREAKING NEWS: A Rhode customer, Lillian Masie on TikTok, has gone viral after sharing lip damage allegedly caused by Hailey Bieber’s Rhode Skin Peptide Lip Treatment. The issue has persisted for TWO MONTHS.

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HAILEY ADDED A SMUDGER ON THE RHODE LIP SHAPE SHES A GENIUS !!!

HAILEY ADDED A SMUDGER ON THE RHODE LIP SHAPE SHES A GENIUS !!!

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🚨BREAKING: Hailey Bieber’s Rhode is receiving backlash for the lack of diversity among invitees at its Australian launch.

🚨BREAKING: Hailey Bieber’s Rhode is receiving backlash for the lack of diversity among invitees at its Australian launch.

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#BREAKING: E.l.f. Beauty announced that it is acquiring Hailey Bieber’s skincare and makeup company Rhode in a deal that is potentially worth $1 billion. Read more:

#BREAKING: E.l.f. Beauty announced that it is acquiring Hailey Bieber’s skincare and makeup company Rhode in a deal that is potentially worth $1 billion. Read more:

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📱| Beauty influencer tested Hailey Bieber’s RHODE products at Sephora’s launch event — but walked away shocked by the poor quality and steep price tag.

📱| Beauty influencer tested Hailey Bieber’s RHODE products at Sephora’s launch event — but walked away shocked by the poor quality and steep price tag.

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🚨BREAKING NEWS: Hailey Bieber’s Rhode eye patches, which are supposed to care for the under-eye area, have officially become the first Sephora product to cause even more damage to it. Congratulations!

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Rhode founder Hailey Bieber said reports of grainy textures in the company's Lip Treatment “broke my heart.” Watch more as she discusses her company’s $1 billion sale to E.l.f Beauty, the journey of becoming a mom and how she defines success. 🔗:

Rhode founder Hailey Bieber said reports of grainy textures in the company's Lip Treatment “broke my heart.” Watch more as she discusses her company’s $1 billion sale to E.l.f Beauty, the journey of becoming a mom and how she defines success. 🔗:

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American Airlines is facing backlash after a Black influencer says she was the only first-class passenger not served a meal—claiming the airline “ran out” right when it got to her, while everyone else had already been served.

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🚨BREAKING NEWS: Australian creators express their frustration with the lack of POC and black creators at Hailey Bieber’s Rhode launch. (PopFaction)

🚨BREAKING NEWS: Australian creators express their frustration with the lack of POC and black creators at Hailey Bieber’s Rhode launch. (PopFaction)

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camila talking about hailey and rhode on her last interview: “shoutout to hailey bieber what she did with rhode is amazing” 🫂💘

camila talking about hailey and rhode on her last interview: “shoutout to hailey bieber what she did with rhode is amazing” 🫂💘

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$Hailey Bieber sold Rhode to e.l.f. for $1 billion in three years. Charlotte Tilbury took 7 years to clear $1 billion. Byredo took 16. The Rhode deal closed August 5, 2025. Rhode shipped 10 products at the time of sale. The 8-K disclosure was unusually granular for beauty M&A. $212 million in net sales for the 12 months ending March 31, 2025. Cost of goods around 19% of revenue. Zero physical retail. Direct-to-consumer only. That COGS line is the part Wall Street kept rereading. Estée Lauder runs closer to 30%. Charlotte Tilbury's pre-acquisition EBITDA margin sat at 3.8%. Rhode was printing margin because the SKU count was small enough to manufacture at scale on each item. The marketing line is where the real story sits. Tribe Dynamics tracked Rhode at $248 million in Earned Media Value in 2024 alone. Ranked #1 in skincare globally. 367% year-over-year EMV growth. Rhode ran a quarter-billion-dollar marketing campaign and paid for none of it. Reported marketing efficiency at the time of the deal was around 9x. Every dollar in brought back nine. Beauty incumbents run that ratio in the 3-4x range. The product strategy was the discipline most celebrity brands miss. Rhode launched June 2022 with three SKUs: peptide lip treatment, peptide glazing fluid, barrier restore cream. $20 to $40 pricing. Roughly one new product per quarter. The full catalog still fit on a single page at acquisition. KKW Beauty carried about 50 SKUs at peak. Kylie Cosmetics ran past 100. Both had 10x the operational complexity and a fraction of the multiple. The $35 phone case with a slot for the peptide lip treatment was the giveaway. Wearable advertising. A daily product reminder visible to every person Hailey's customer met that day. e.l.f. paid $800M at close plus a $200M earnout tied to growth e.l.f. now controls. Sephora distribution rolled out fall 2025. International through e.l.f.'s existing channels. TIME just named Rhode one of the 100 most influential companies of 2026. The 8-K already named it $21 million in net sales per SKU. Hailey was the only marketing department Rhode ever needed. e.l.f. paid $1 billion for the headcount.$

Hailey Bieber sold Rhode to e.l.f. for $1 billion in three years. Charlotte Tilbury took 7 years to clear $1 billion. Byredo took 16. The Rhode deal closed August 5, 2025. Rhode shipped 10 products at the time of sale. The 8-K disclosure was unusually granular for beauty M&A. $212 million in net sales for the 12 months ending March 31, 2025. Cost of goods around 19% of revenue. Zero physical retail. Direct-to-consumer only. That COGS line is the part Wall Street kept rereading. Estée Lauder runs closer to 30%. Charlotte Tilbury's pre-acquisition EBITDA margin sat at 3.8%. Rhode was printing margin because the SKU count was small enough to manufacture at scale on each item. The marketing line is where the real story sits. Tribe Dynamics tracked Rhode at $248 million in Earned Media Value in 2024 alone. Ranked #1 in skincare globally. 367% year-over-year EMV growth. Rhode ran a quarter-billion-dollar marketing campaign and paid for none of it. Reported marketing efficiency at the time of the deal was around 9x. Every dollar in brought back nine. Beauty incumbents run that ratio in the 3-4x range. The product strategy was the discipline most celebrity brands miss. Rhode launched June 2022 with three SKUs: peptide lip treatment, peptide glazing fluid, barrier restore cream. $20 to $40 pricing. Roughly one new product per quarter. The full catalog still fit on a single page at acquisition. KKW Beauty carried about 50 SKUs at peak. Kylie Cosmetics ran past 100. Both had 10x the operational complexity and a fraction of the multiple. The $35 phone case with a slot for the peptide lip treatment was the giveaway. Wearable advertising. A daily product reminder visible to every person Hailey's customer met that day. e.l.f. paid $800M at close plus a $200M earnout tied to growth e.l.f. now controls. Sephora distribution rolled out fall 2025. International through e.l.f.'s existing channels. TIME just named Rhode one of the 100 most influential companies of 2026. The 8-K already named it $21 million in net sales per SKU. Hailey was the only marketing department Rhode ever needed. e.l.f. paid $1 billion for the headcount.

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