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🚨 BREAKING: Hailey Bieber’s brand RHODE is once again facing backlash after a beauty influencer claimed she had to use high doses of corticosteroids due to severe lip dryness. The influencer alleges a RHODE lip gloss was the only new product added to her skincare routine.

Hailey Bieber Daily | Fan Account

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3,653,828 Aufrufe • vor 5 Monaten •via X (Twitter)

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🚨BREAKING NEWS: A Rhode customer, Lillian Masie on TikTok, has gone viral after sharing lip damage allegedly caused by Hailey Bieber’s Rhode Skin Peptide Lip Treatment. The issue has persisted for TWO MONTHS.

🚨BREAKING NEWS: A Rhode customer, Lillian Masie on TikTok, has gone viral after sharing lip damage allegedly caused by Hailey Bieber’s Rhode Skin Peptide Lip Treatment. The issue has persisted for TWO MONTHS.

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Rhode founder Hailey Bieber said reports of grainy textures in the company's Lip Treatment “broke my heart.” Watch more as she discusses her company’s $1 billion sale to E.l.f Beauty, the journey of becoming a mom and how she defines success. 🔗:

Rhode founder Hailey Bieber said reports of grainy textures in the company's Lip Treatment “broke my heart.” Watch more as she discusses her company’s $1 billion sale to E.l.f Beauty, the journey of becoming a mom and how she defines success. 🔗:

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American Airlines is facing backlash after a Black influencer says she was the only first-class passenger not served a meal—claiming the airline “ran out” right when it got to her, while everyone else had already been served.

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$Hailey Bieber sold Rhode to e.l.f. for $1 billion in three years. Charlotte Tilbury took 7 years to clear $1 billion. Byredo took 16. The Rhode deal closed August 5, 2025. Rhode shipped 10 products at the time of sale. The 8-K disclosure was unusually granular for beauty M&A. $212 million in net sales for the 12 months ending March 31, 2025. Cost of goods around 19% of revenue. Zero physical retail. Direct-to-consumer only. That COGS line is the part Wall Street kept rereading. Estée Lauder runs closer to 30%. Charlotte Tilbury's pre-acquisition EBITDA margin sat at 3.8%. Rhode was printing margin because the SKU count was small enough to manufacture at scale on each item. The marketing line is where the real story sits. Tribe Dynamics tracked Rhode at $248 million in Earned Media Value in 2024 alone. Ranked #1 in skincare globally. 367% year-over-year EMV growth. Rhode ran a quarter-billion-dollar marketing campaign and paid for none of it. Reported marketing efficiency at the time of the deal was around 9x. Every dollar in brought back nine. Beauty incumbents run that ratio in the 3-4x range. The product strategy was the discipline most celebrity brands miss. Rhode launched June 2022 with three SKUs: peptide lip treatment, peptide glazing fluid, barrier restore cream. $20 to $40 pricing. Roughly one new product per quarter. The full catalog still fit on a single page at acquisition. KKW Beauty carried about 50 SKUs at peak. Kylie Cosmetics ran past 100. Both had 10x the operational complexity and a fraction of the multiple. The $35 phone case with a slot for the peptide lip treatment was the giveaway. Wearable advertising. A daily product reminder visible to every person Hailey's customer met that day. e.l.f. paid $800M at close plus a $200M earnout tied to growth e.l.f. now controls. Sephora distribution rolled out fall 2025. International through e.l.f.'s existing channels. TIME just named Rhode one of the 100 most influential companies of 2026. The 8-K already named it $21 million in net sales per SKU. Hailey was the only marketing department Rhode ever needed. e.l.f. paid $1 billion for the headcount.$

Hailey Bieber sold Rhode to e.l.f. for $1 billion in three years. Charlotte Tilbury took 7 years to clear $1 billion. Byredo took 16. The Rhode deal closed August 5, 2025. Rhode shipped 10 products at the time of sale. The 8-K disclosure was unusually granular for beauty M&A. $212 million in net sales for the 12 months ending March 31, 2025. Cost of goods around 19% of revenue. Zero physical retail. Direct-to-consumer only. That COGS line is the part Wall Street kept rereading. Estée Lauder runs closer to 30%. Charlotte Tilbury's pre-acquisition EBITDA margin sat at 3.8%. Rhode was printing margin because the SKU count was small enough to manufacture at scale on each item. The marketing line is where the real story sits. Tribe Dynamics tracked Rhode at $248 million in Earned Media Value in 2024 alone. Ranked #1 in skincare globally. 367% year-over-year EMV growth. Rhode ran a quarter-billion-dollar marketing campaign and paid for none of it. Reported marketing efficiency at the time of the deal was around 9x. Every dollar in brought back nine. Beauty incumbents run that ratio in the 3-4x range. The product strategy was the discipline most celebrity brands miss. Rhode launched June 2022 with three SKUs: peptide lip treatment, peptide glazing fluid, barrier restore cream. $20 to $40 pricing. Roughly one new product per quarter. The full catalog still fit on a single page at acquisition. KKW Beauty carried about 50 SKUs at peak. Kylie Cosmetics ran past 100. Both had 10x the operational complexity and a fraction of the multiple. The $35 phone case with a slot for the peptide lip treatment was the giveaway. Wearable advertising. A daily product reminder visible to every person Hailey's customer met that day. e.l.f. paid $800M at close plus a $200M earnout tied to growth e.l.f. now controls. Sephora distribution rolled out fall 2025. International through e.l.f.'s existing channels. TIME just named Rhode one of the 100 most influential companies of 2026. The 8-K already named it $21 million in net sales per SKU. Hailey was the only marketing department Rhode ever needed. e.l.f. paid $1 billion for the headcount.

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Hailey Bieber says she feels misunderstood often. That's why she says feeling seen is specifically valuable for her, as the entrepreneur continues to rapidly grow her beauty venture, Rhode. The brand is one of TIME's 100 most influential companies of the year. Read our full interview with Bieber:

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🔥🚨LATEST: Hailey Welch aka Hawk Tuah revealed she has started a garden since taking a break from the influencer life, Hailey went through a lot of stress after attempting to launch her crypto coin.

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Hailey Bieber is on the precipice of a new decade, turning 30 in November. She remembers being 19 and thinking that 30 sounded old and “embarrassing”—too far away to relate to. Now, she’s proud of the person she’s grown into. “I say to my friends all the time: couldn't pay me to go back to being 20 for a day. There's nothing there for me,” Bieber says. “Can't wait to turn 30 and continue to see what's in store.” Bieber’s beauty brand, Rhode, is one of TIME’s 100 most influential companies of the year. Read about why:

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Make your AI Influencer Brand Collabs with Runway. Just upload your influencer and the product you're working with. Then select Nano Banana Pro to start generating your images. Bring those images to life in impossible ways with Gen-4.5 Image to Video and add lip sync with Veo 3.1. All inside of Runway, all in a matter of minutes. Get started today at the link below.

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A prominent BlueAnon social media influencer has claimed that Kamala Harris will retain her position in the White House even if Donald Trump is inaugurated. The influencer alleges that recent photos of Harris contain "coded communications" She concludes her theory by stating that Joe Biden has ben completely taken out of the picture. This conspiracy sure sounds familiar to me.

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Now #they can’t say we’re lying anymore because this is straight from the horses mouth. She really only decided to make rhode to profit off of the one sided beef she had with Selena only for her products to be trash n only used by basic bird btches, sad.

Now #they can’t say we’re lying anymore because this is straight from the horses mouth. She really only decided to make rhode to profit off of the one sided beef she had with Selena only for her products to be trash n only used by basic bird btches, sad.

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