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![Luke Greenfield on why "The Girl Next Door" (2004) failed at the Box Office: "The Studio executives were expecting something the realm of 'American Pie' (1999) didn't know how to explain to them that it was going to be a lot more real and a lot more edgy and a lot more volatile and unpredictable. I kept saying that, and I don't think they understood it until they saw my director's cut." Greenfield's director's cut was met with mixed reactions from executives because of its adu!t content and dangerous situations. When they got to scenes such as Timothy Olyphant beating the sh!t out of Emile Hirsch and bloodying his face, I remember one of the studio people saying, 'Okay, this is f**king not 'American Pie'. We were really lucky [with the test audience]. We tested the director's cut, and it tested enormously high. So high, in fact, that hardly any changes were made. Arnon Milchon [the head of New Regency] and Tom Rothman, they were literally telling me it was a guaranteed hit. The movie was going to make so much money that it was going to be Arnon Milchon's next 'Pretty Woman' (1990). It was going to hit every demographic. Everyone was talking such an enormous game. Our movie, there was such a challenge, because we're at 20th Century Fox, which at the time was a very conservative studio. The idea that they had to go out there and sell an R-rated movie about teenagers and about a kid falling in love with a p0rn star? They tried. They spent money. They didn't know how to do it. I got in there and I was trying to cut trailers too. We had worked with some of the best trailer editors. In the end, what's really funny is that -- everyone knows this, no one is at fault -- the marketing destroyed the movie. Two weeks prior to coming out, we were tracking that the people who wanted to see the movie were 14 year old girls, The young males, 18 to 30, wanted nothing to do with the film. They thought it looked cheesy and stupid. Never in a million years were they going to see it. I cannot say I was not disappointed when the movie came out. It was a big marketing challenge and they couldn't reach that audience." ("The Juice Was Worth The Squeeze: Looking Back On 'The Girl Next Door'", Christopher Rosen, Huff Post, 2014)](https://image.24vids.com/tw-2048842114541269190/amplify_video_thumb/2048819331652534272/img/cC36iV40JI11SUJG.jpg)
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Luke Greenfield on why "The Girl Next Door" (2004) failed at the Box Office: "The Studio executives were expecting something the realm of 'American Pie' (1999) didn't know how to explain to them that it was going to be a lot more real and a lot more edgy and a lot more volatile and unpredictable. I kept saying that, and I don't think they understood it until they saw my director's cut." Greenfield's director's cut was met with mixed reactions from executives because of its adu!t content and dangerous situations. When they got to scenes such as Timothy Olyphant beating the sh!t out of Emile Hirsch and bloodying his face, I remember one of the studio people saying, 'Okay, this is f**king not 'American Pie'. We were really lucky [with the test audience]. We tested the director's cut, and it tested enormously high. So high, in fact, that hardly any changes were made. Arnon Milchon [the head of New Regency] and Tom Rothman, they were literally telling me it was a guaranteed hit. The movie was going to make so much money that it was going to be Arnon Milchon's next 'Pretty Woman' (1990). It was going to hit every demographic. Everyone was talking such an enormous game. Our movie, there was such a challenge, because we're at 20th Century Fox, which at the time was a very conservative studio. The idea that they had to go out there and sell an R-rated movie about teenagers and about a kid falling in love with a p0rn star? They tried. They spent money. They didn't know how to do it. I got in there and I was trying to cut trailers too. We had worked with some of the best trailer editors. In the end, what's really funny is that -- everyone knows this, no one is at fault -- the marketing destroyed the movie. Two weeks prior to coming out, we were tracking that the people who wanted to see the movie were 14 year old girls, The young males, 18 to 30, wanted nothing to do with the film. They thought it looked cheesy and stupid. Never in a million years were they going to see it. I cannot say I was not disappointed when the movie came out. It was a big marketing challenge and they couldn't reach that audience." ("The Juice Was Worth The Squeeze: Looking Back On 'The Girl Next Door'", Christopher Rosen, Huff Post, 2014)
DepressedBergman
129,130 次观看 • 3 个月前
