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"Business has been remarkably consistent," Athletic Brewing Company CEO Bill Shufelt says on the outlook for non-alcoholic beverages. "Each of the last three years, we've grown almost exactly the same percent growth off a much bigger base."

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.Athletic Brewing CEO Bill Shufelt says non-alcoholic beer will eventually be significantly bigger than craft beer, and a huge part of the overall beer category in the future. "If you go back 50 years, light beer was one of the biggest megatrends to ever hit beer. It's an enormous part of the beer category today." "Then you had big trends in craft beer. And where non-alcoholic beer comes in is all the experience, superior nutritionals (20% of the calories), plus all the flavor of great craft beer. It's emerging in this megatrend that has this really good line of sight to be the next huge thing in beer."

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Steve Palazzolo explains why, over the last few years, you can make the argument that Josh Allen has been more consistent than Patrick Mahomes or Lamar Jackson 😳 "Lamar has had the highest highs and probably the lowest lows. Mahomes has probably been the worst of the three, throw for throw, play for play, and Allen has been the most consistent."

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