Camila Mendes for adidas running Never raced Doesn't consider herself a runner Doesn't like running Am I being a hater or is this lame?

Super lame. Not sure anything like this exists for basketball, football and it’s disappointing to see running treated like this

Yeah good point. Many people definitely see running strictly as exercise so I guess people might relate to this? But I don't see a world where people see this and say "adidas totally gets me"

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🥴 it’s lame while at the same time it’s ok. hard to explain. but at some point “it’s better than nothing” cannot be our accepted standard for growing the sport the right way

@adidas moved to the back of the list a few years ago for me. Outside of their top racers, there isn’t any innovation. Their lineup is as lame as this person and this campaign.

Seems like so much catering to the growth of running in the general public, not a fan

Maybe this is relatable to people who have never run, so that's why I don't get it? I just don't see who it's for

I have no idea who she is but I’m sure this appeals to the very casuals and people who don’t run, but might. For people who are in it, it’s lame.

As a runner, don't take it personally.. we are not the core audience ... and yes it's lame....

While I would normally say yes…. This line up of questions makes me believe they intentionally wanted to appeal to more than just runners. Want to step into the athleisure world, it seems like.

Yeah that's fair. There's definitely a tongue in cheek tone to this. Still seems strange to come from Adidas Running and not Adidas originals or their main account