Chowdeck might just be killing their own brand

100% agreed they could've pushed Thier logistics side instead, there's literally "chow" in the name, anyways only time will tell.. Nice take as usual 👏🏾

Expensive mistake

She’s been on the app, in my knowledge, almost two years now. They’re basically becoming an e-commerce app atp

Omo I’m just getting to know oo

There's nothing bad in expanding, they just need a proper rebrand. For example, "Dangote Cement" now "Dangote Group of companies" which now incorporates 18 subsidiaries. Another example, Food Concepts Plc having sub-brands like Chicken Republic, Pie Express and Chopbox.

I and my sister said the same thing, they shouldn’t ruin the brand experience for us and their brand identity for themselves. How about create a sister brand or something? I mean there’s a reason why “Chow” is attached there. I love them so much, but this? Not so sure.

Maybe the company is struggling with revenue generation. Maybe they aren't a food delivery company but a logistics company. Maybe we need to ask them to actually define who they are

Chowdeck is a delivery company…that started with food delivery In no time they’d branch out. Their name will likely change to reflect this

Let me leave this here with you.

Okay 👍

Way to becoming an e-commerce app, the decision seems good, but, how they are going about it right now is really risky though, unless it's part of some roll-out plans . But, really, if you think about it, chowdeck is essentially a logistics company, not a food company.

They need to be like google and find another name for the food brand

Its really ceazy when brands do this. It actually affects the identity and what the name stands for. Simply Misdirection!

This is most likely a resultant of the economic situation. Their customers base may be dwindling– I mean, how many people can comfortably order goods these days compared to years back. Your points are valid, they'd likely loose relevance towing that path. Fingers crossed.

Lol it’s fine to try new things as a brand, Amazon was known for their bookstores online, until they added cloud, AI and many more… it’s okay to other things as a brand.

This is a very interesting conversation 😂 honestly I’m just hearing this

I disagree Nigeria economy is changing there direction. And it’s best to expand..

Then there’s need for a rebranding!

I agree now

They could have sold anything but wigs.

Baba you don leave FB?😂 good to see you here. Honestly “Chow” is to eat. So chowdeck was a good street name. I don’t see why they want to become everything app without rebranding.

Lmao

It’s literally in their name “Chow”

I agree with you Chief

They can keep the chow for food as they have in Chowdeck.. then use the -deck for another thing

There’s nothing bad there. They’re turning into a super app that caters for everything. Amazon did it, so why not Chowdeck?

Expansion is not the problem. Branding is the problem. To start with, what’s the meaning of “chow”?

I agree with you here though. Branding is the problem.

Wigs on Chowdeck 😂😂

Investor pressure

True talk

It’s alarming tbh

Their product is even shit, so difficult to use and confusing. I prefer glovo

I have been saying this too. It'ss the same with oraimo. These people are selling cutting boards, not a smart one, not an electric one, just regular wood. Even wipes, as how?

They will soon lose relevance

@ekanem_x They raised money to be an everything super app ! That’s the goal

@avstudiosng They should have marketed that better then. Because their image and communications out to the world says different. If you spare parts dealer, which you have known for years, starts dealing in cooked meals under the same brand, surely you'd see the disconnect.

Facts!

Baba I don't think it will, and the point you made was apt. Now you're competing with the largest E commerce brands, it's not worth the penny you think you'll make now, always think long term. Because your brand demand gets low does not mean you do a complete overhaul 🤦.

I wish the all the best man.

Is it just me or this guy reading off a script

If that makes you sleep at night man

They just needed to have thought this through from the beginning and stand with. Do I want to be Industry agnostic or specific? I mean they can do whatever they want with their company but they should thread carefully. “Chow” and “Wig”?

They should have gone in to pharmaceuticals instead, selling and delivering of D*rugs

True, Wigs instead of Supply Drinks the best things for them is wigs, if the are struggling with revenue coca cola can solve there problems

I was confused as well, they must definitely be up to something coz judging from the brand's vision and mission, it has everything to do with fingerlicks and consumables, not fashion and luxuries