Claude Code is one of the worst named products. It's not just for code. Watch this Hermès ad. 30 seconds. 8 shots. Voice. Music. Even text branding burned in with ffmpeg. Clopus 4.5 wrote a script, orchestrated ElevenLabs, Google Veo 3, downloaded music and made this from scratch.

Joanna is/was right.

Making ads is the pinnacle of art

"Watch the entire Acquired episode about you and incorporate some of the unique parts of the brand in the dialogue"

CC is great for creative work. I built a (100% free) course to learn Claude Code IN Claude Code – everything is directly applicable. Module 3 shows you how to use Nano Banan Pro inside Claude Code! Aimed at PMs but useful for anyone.

You can also do this with the Glif MCP!

timeline unmatched

it will shock you how much this is not an ad

the name says "code." the product says "orchestrate anything." we're watching the CLI evolve into something that doesn't have a category yet. "code editor" is just the trojan horse.

Clopus 4.5 🤭

We've taken this a lot further with the Claude Agent SDK. Would love to send you a free trial build if you want to try it out. The issue with this is the generated content, not the stuff the Claude Agent did... it's just not quite good enough yet quality-wise. She doesn't even pronounce Hermès correctly. BUT it'll get really good fast and our agent is already an incredibly capable editing assistant. So much more to come!

Calling it "Claude Code" is like calling a Movie Director a "Script Reader." The code is just the glue. The real magic here is the Orchestration. It understood the vibe of Hermès (luxury, pacing, silence), prompted Veo 3 for the visuals, directed ElevenLabs for the tone, and then stitched it all together. That’s not "coding"; that is high-level Creative Direction happening at the command line.

Did Claude Code write this post?

@Scobleizer it’s the everything agent been saying it

share the transcript

Here ya go

Cleaned it up a bit:

oh wow thanks, this is a super useful summary

this is exactly what I am building for social media

Holy shit that terrible! 🤯 the brand feeling is like a TedX speaker trying to sell sneakers. Could be very technically impressive, but the subject did not work at all.

but seems to be taken

claude code should've been claude studio or something, the ad is insane how it handled voice/music/text all at once. creative workflows are getting demolished by ai

The naming might actually be genius marketing. "Code" is the trojan horse that gets it into developer workflows. But once you're there, you realize it's actually an orchestration layer for anything with an API. Same playbook as Notion: started as "notes" but became an operating system for teams. Claude Code is doing the same for creative/technical workflows.

Yikes.

wait, is this a real Hermes ad?

No, Hermes would hate this. They won't even let machines touch their bags much less make their ads.

In all fairness, in life 3.0 the AI’s ability to code was the big step to AGI and superhuman AI 🤷🏽

G'day. Long time marketer, first time responder. This blows!

This is exactly why we built @TaskletAI -- a Claude Code-type agent is useful for *everything*, but Claude Code is not designed for ease of use by non-coders. Tasklet is cloud-based (no setup), can monitor for events & trigger automatically (so can run 24x7), and connects to *everything* (any HTTP API). And the core agent has sandbox VM, subagent system, etc at parity or better with Claude Code, so it can help you make movies, process spreadsheets, etc too.

It's for science too! Try Claude Scientific Skills form @k_dense_ai

@Scobleizer slop

very cool

That’s a shit ad

This is cool, but not on brand. Have you seen HERMES ads?!

A night at the slopera

insane

we basically gave Claude 'hands' for generative media via each::sense. give it a try!

the naming team clearly hadn't tried asking it to direct a luxury fashion ad

It should be Claude Agent:)

The “it’s not just” gave it away 😜

You do realize writing a script is coding?