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Client rejected this visual identity. I think it was a mistake. Am I right? P.S. We did not charge them for this, so we can keep this gem for ourselves.

248,274 views • 2 years ago •via X (Twitter)

10 Comments

Fedza's profile picture
Fedza2 years ago

Really had to say without knowing anything about the company but it look great. Would fit any B2B SaaS business.

Alex Barashkov's profile picture
Alex Barashkov2 years ago

That was my thought too. Fresh, modern and enterprisy.

Vasco's profile picture
Vasco2 years ago

imho looks great but very difficult to keep consistent as a brand design strategy. Especially if the client was planning to use different designers in the future.

Alex Barashkov's profile picture
Alex Barashkov2 years ago

Very easy. You can remove 3D or replace it with stock models for less important pages and simply use a clean, flat graphic.

Alex's profile picture
Alex2 years ago

I would ask for a another rev. The bottom right panel seems a bit meaningless and designerly. What is its purpose? Font also seems too small across the board. What will this look like on smaller screens?

Alex Barashkov's profile picture
Alex Barashkov2 years ago

Just realised, that a text layer on the bottom right did not render in the video 😀

OZYMANDIAS 's profile picture
OZYMANDIAS 2 years ago

Think like a business man They are not all driven by your aesthetics You fall In love with your designs Bad thing to do

Alex Barashkov's profile picture
Alex Barashkov2 years ago

@UIUXJedi No way. I will quit the industry the moment I become a guy who does not care about the projects.

Steven Tey's profile picture
Steven Tey2 years ago

So good!!

Alex Barashkov's profile picture
Alex Barashkov2 years ago

Thank you, Steven!

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