Coca-Cola unveils a new global brand identity

It's not the Marlboro font

ah yes the famous Coca-cola™ Mac app lmao

For some reason it gives me this vibe xD

Marlboro could do the funniest thing

Love that they just leaned into the fact that soda is the new cigarettes by just straight up doing the Marlboro font

What's new there?

font and the ribbon

@lukaszbyjos Honestly.. I can't spot the difference

@lukaszbyjos old vs new

Nah

They couldn’t even get through the promo without an interracial lesbian couple

That the Pepsi logo ? When they take thier new uplifting ribbon and cut to a circle , it’s umm their competition’s look. Same vibe at least.

Maybe it’s just me

I wish they had went back to white on black for Zero I miss that

Coke and Marlboro had a baby - and it’s a font!

Diet Coke watching this video

I swear every brand uses that similar up-tempo, major-key, hype-y clap, music on every announcement video these days. It makes the early/mid 2010s whistle, clap, xylophone background music seem not so bad

same vibe

watched this twice and still don't get it

Instead of making the logo ridiculously large, they should return to the 1960s era Raymond Loewy designed diamond can and just have more logos

ok, but that serif is literally the Marlboro font

Waiting to notice anything ‘new’ like:

Did they put the cocaine back in?

I swear the first thing I thought was it’s the Marlboro font and I got my hopes up

That is the Marlboro magazine ad font with a slight bezier tweak. 🤣🤣🤣

IT'S BEAUTIFUL

Amazing. Also... Moronic. Insipid. Pointless. Meaningless. Dry-humping of ideas made by people with actual talent 50 years ago. Time to short some Coke stock. These people are too stupid to keep even something this iconic afloat. You didn't have to do anything. This is bad.

Isn't the font very similar to Marlboro? Am I wrong?

"unmissable" yet I was looking for zero sugar coke in switzerland. couldn't find any. realized zero sugar looks the same as regular sugar just with a label under the logo. so used to the black labels.

why is there no sugar? isn’t that the whole entire point (other than the cocaine they removed) what’s next, remove the bubbles?

They ran out of context ideas

“We’re addicting just like cigarettes” sure is a choice.

Ha I sorta like this font.

It's perfect, great execution. Except this little typo that slipped through. Annoying I notice things like this