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Drake officially Partners with Authentic to Scale OVO Globally Authentic Brands Group, a global brand and entertainment platform, today announced the acquisition of a majority stake in the intellectual property of OVO, the premium lifestyle brand co-founded by Drake. As the driving force behind OVO, Drake will retain a significant ownership stake and continue shaping its creative vision alongside Authentic. The partnership builds on Authentic's proven approach to growing iconic brands and cultural assets through content, experiences and global commerce while preserving the identity and creative vision that define them. OVO joins a portfolio of global sports, fashion, entertainment and lifestyle properties, strengthening Authentic's position as a platform built to accelerate both heritage brands and the next generation of creator-led brands. “We’re just a couple kids from Toronto who started something we believed in. Here we are 20 years later, same kids with bigger dreams. Authentic and VNCE are the perfect partners to help us continue to grow,” said Drake. "OVO has earned a place among the world's most influential lifestyle brands because it has always stood for something authentic and unmistakable," said Jamie Salter, Founder and Executive Chairman of Authentic. "Drake and his team have built something with incredible cultural influence. We see a significant opportunity to take that even further, opening new markets, building new businesses and reaching more people around the world without losing what makes OVO, OVO.” 🦉🦉🦉

Drake Direct

15,525 views • 1 month ago

Claude Cowork Sub-Agents are f*cking cracked 🤯 One prompt → 50 competitor ads analyzed, hooks extracted, and a full creative brief generated. 10 AI agents running in parallel, under 5 minutes. All inside Claude Cowork. Perfect for DTC brands and agencies who are still doing creative research and ad production one task at a time inside Claude. If you're analyzing competitor ads one by one, copying hooks into a spreadsheet manually, writing brief after brief from scratch, and watching Claude's output quality fall off a cliff after the 15th variation because the context window is completely bloated... Sub-agents eliminate the entire bottleneck: → Drop in a spreadsheet of 50 competitor ads and spin up 10 parallel sub-agents → Each sub-agent analyzes 5 ads simultaneously — hooks, angles, CTAs, emotional tone, creative format → They report structured summaries back to the main agent without bloating the context → The main agent synthesizes patterns across all 50 ads into a competitive intel brief → Then spin up another round of sub-agents to generate 30 ad copy variations across 10 personas → Each sub-agent writes for 1-2 personas in a fresh context — so variation 30 is as sharp as variation 1 No analyzing ads one at a time. No context window blowing up halfway through. No copy quality degrading after the first dozen variations. What this gives you: → 50 competitor ads broken down in minutes — hooks, angles, CTAs, formats, all structured → Pattern analysis across the full dataset that you'd miss reviewing ads individually → 30+ ad copy variations with persona-specific messaging that actually stays sharp → A workflow you can save as reusable skills and trigger with one command next time → The same output quality on the last task as the first Built 100% inside Claude Cowork with sub-agents. I put together a full DTC playbook: 5 bulk workflows with copy-paste prompts, the exact sub-agent prompting pattern, batching guidelines, and an honest breakdown of when this setup is worth it vs. when a simpler approach is the better move. Want it for free? > Like this post > Comment "AGENTS" And I'll send it over (must be following so I can DM)

Mike Futia

50,216 views • 7 months ago

Claude Code Agent Teams are f*cking ridiculous 🤯 One prompt → a team lead breaks your project into pieces, spins up multiple AI agents, and they all work on different parts simultaneously. Research, builds, reviews, and debugging: all happening at the same time. All inside Claude Code. If you're running complex projects where every step waits on the last one... Agent teams eliminate the entire bottleneck: → Tell Claude what you need and describe the team structure in plain English → A lead agent breaks the work into a shared task list → It spawns 3-5 teammates — each with their own context and workspace → Teammates research, build, test, and review in parallel → They message each other, share findings, and challenge each other's work → The lead synthesizes everything into a finished deliverable No managing agents yourself. No waiting for step 1 to finish before step 2 starts. No single-lens reviews that miss half the issues. What you get: → Competitive research across 5 brands done in minutes instead of hours → Multi-component builds where frontend, backend, and data layers happen simultaneously → Creative reviews from 3 different angles at once — brand voice, conversion, differentiation → Funnel debugging where 4 agents investigate 4 theories and debate until they find the real answer Built 100% in Claude Code with one settings change. I put together a full DTC playbook: 5 workflows with copy-paste prompts, the exact setup process, token management tips, and honest guidance on when agent teams are worth it vs. when a simpler approach is the better move. Want it for free? > Like this post > Comment "AGENTS" And I'll send it over (must be following so I can DM)

Mike Futia

46,519 views • 7 months ago

Normally I wouldn’t be this interested in chip tech, even considering this is impressive. Huawei has found a creative workaround to catch up with the likes of TSMC. But what makes it even more compelling to me is the bigger story and resilience behind it. Starting in 2019, Huawei faced intense sanctions that significantly restricted their access to advanced chip technology and global supply chains. For a while, it looked like this would seriously damage or even sideline them in major way. A lot of people thought the company was done or would be stuck far behind for years. Yet Huawei refused to die. Pushed hard by those challenges, they didn’t fold or give up. Instead, they dug in, poured everything into self-reliance, research, and fresh thinking. They reinvented how they approach problems and entered a whole new era of innovation and creativity that probably wouldn’t have happened this quickly, or maybe even at all, without being forced into that corner. That’s the part I find truly inspiring. When the pressure was at its heaviest, they turned obstacles into fuel. They focused on what they could control, built up their own capabilities, and came back stronger with real breakthroughs. It’s rare to see that kind of determination pay off in such a visible way. So many observers probably believed the sanctions would destroy them or at least slow them down permanently. Instead, they lit a fire under the whole company and sparked a level of ingenuity that feels genuinely exciting to watch unfold. Sanctions were supposed to end them. Instead, they pushed Huawei into this impressive new chapter of self-reliance and forward momentum. That kind of comeback story is exactly why I’m such a big fan and why moments like this announcement feel so satisfying.

Daniel Dumbrill

56,897 views • 4 months ago

What in the world happened to Los Angeles? Leftism did. Socialism. Egalitarianism. Progressivism. Nihilism. The Democrat playbook. Los Angeles has become one of the clearest examples of what critics see as the failure of modern progressive urban government. The city sits on extraordinary natural advantages: beautiful weather, Pacific trade, world class universities, enormous cultural influence, immense private wealth, and an economy larger than that of many countries. Yet despite those advantages, Los Angeles has struggled with homelessness, housing costs, street disorder, public drug use, crime concerns, failing infrastructure, and a cost of living that has pushed many working- and middle-class families toward the exits. This decline is not accidental. For decades, Los Angeles has been governed almost entirely by Democratic and progressive political coalitions. Their policies have often emphasized regulation, environmental review, tenant protections, expansive social programs, restrictive zoning, and a criminal-justice approach aimed at reducing incarceration. Supporters say these policies protect vulnerable residents and correct longstanding inequalities. Critics counter that, taken together, they have produced a city where it is extraordinarily difficult to build housing, expensive to operate a business, difficult to remove dangerous encampments, and increasingly common for ordinary citizens to feel that basic rules are selectively enforced. The homelessness crisis is perhaps the most visible symbol. Billions of dollars have been spent, yet tents, addiction, mental illness, and human misery remain visible across parts of the city. The failure is particularly striking because Los Angeles is not a poor city lacking resources. It is a rich city that has repeatedly demonstrated that spending more money does not automatically produce competent government. Compassion without accountability is insanity. Allowing someone addicted to fentanyl to deteriorate on a sidewalk is not humane merely because arrest was avoided. It is also entirely inhumane to everyone around them. Making housing construction nearly impossible does not help the poor merely because the regulations had noble intentions. Taxing productive residents more heavily does not strengthen a city if those residents eventually leave. Los Angeles remains beautiful, wealthy, creative, and full of good people. That is precisely why its problems are so frustrating. The city demonstrates how even enormous natural and economic advantages can be squandered when ideology repeatedly outranks order, affordability, personal responsibility, and competent administration. The lesson is not that every urban problem has one partisan cause. It is that policies must ultimately be judged by results, not intentions and Los Angeles gives critics of progressive governance plenty of results to point to.

Declaration of Memes

25,330 views • 1 month ago