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Cursor's way of making its first 20 hires was through community. They started with 20 users they hand-onboarded one by one. Most of them actually left, they didn't like it, and a few even ghosted. But a couple of people stayed, and that became a community in a Discord...

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carlos shared a lot of hints about his upcoming ‘team fiftyfive’ project when asked about making f1 more accessible to fans: “i always try and build a community of fans around me. this year i'm starting a new project actually that we're going to be launching in the next few months that people are already starting to get excited for, which is going to be basically growing a brand and a community for people to join along the way. “one thing that i've realized is that people don't only follow me as an individual, as an athlete, they also follow my team and when i talk about my team, i talk about my manager, my coach, my driver coach, my dad, and they see us as a team. in social media, they call us, and i call us, team fiftyfive. it's a group of people that we travel around the world, being part of an f1 team, trying to have fun, trying to enjoy ourselves, but trying to win. and i realize that a lot of our fans, i want them to be part of team fifityfive. i want to make them feel like they are part of that community, that very small community that is a core of five people, but to expand it, to make sure whenever you come to my grandstand in madrid, whenever you come to my grandstand in barcelona, whenever you come to film a youtube video with us, you feel part of that community and for that i'm gonna create something that i cannot reveal now exactly all the details as i said, but that i feel like people have been waiting for for a long time, and i'm gonna approach it a bit in a different manner than what you commonly see with athletes, i'm gonna try something a bit different, but i hope people enjoy it and they appreciate the effort that my team has put together to create this community.”

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Jason Citron on the growth hack that got Discord its first few thousand users “We started working on [Discord] in January 2015, and within I’d say two months, some of our friends were very excited about it but we didn’t really have any users. It was pretty clear they wanted to use it, it just wasn’t exactly correct. We rebuilt the voice chat engine three times, for example. But I’d say within 3-4 months, we had 20 DAU that weren’t us.” However, as Jason explains, growth stalled after those first 20 users: “We were like, ‘How do we get the word out?’ Because everyone was actually very skeptical about a group chat app for gaming. People would say, ‘This is the dumbest idea ever, no one is going to use this.’ And even people who played games, many of them thought, ‘Why would I want this? I already have whatever app I’m using.’ And so we were having a hard time getting other people to try it.” Jason recalls a period of 3-4 weeks sitting around thinking, “We like this, but maybe no one else does.” Then they figured out their growth unlock: “The unlock for us was inviting people to give feedback on the app, as opposed to saying, ‘Try this thing out we’re selling to you.’ What we actually did was we went to the Final Fantasy 14 subreddit, and we got one of our friends to make a post on the subreddit basically saying, ‘Hey, I’m trying out this new voice over IP app. What do y’all think about it?’” Jason continues: “People found it on Reddit, clicked on that link, went into the server, and then they were talking to us and trying it out. And they went back to the subreddit and were like, ‘Hey, this is pretty cool. I met the devs. They seem pretty cool.’ We got 50 users that day from that post and then that 50 turned into 100 the next day and it sort of started to snowball. And then we did this playbook for six months and that was basically the beginning of how it started growing.” Video source: The Twenty Minute VC Harry Stebbings (2024)

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