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Databricks CRO Ron Gabrisko on why they only hire technical salespeople: "My salespeople can demo the product themselves. We have an amazing pre-sales team, but everyone in my org should be able to demo. Because if you have technical buyers, you need technical sellers. Technical buyers don't like non-technical... show more
21,926 görüntüleme • 10 gün önce •via X (Twitter)
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Where do you draw the line between a technical seller and pre-sales? Additionally while I fully agree with this take, onboarding and training a technical seller takes much more time, which is why many don’t do it… have learnt this lesson myself as well.

This is very true. I’ve experienced it firsthand when selling SDKs and services at @Vserv and @moengage a decade ago. It applies to product management and customer success too. Like he said: if you can’t understand your customer, you really can’t solve any problem for them

What CRO means? Chief Rugpull officer?

This is true. I've first hand experienced it. And how do you manage this friction as a hiring manager: You can teach technology and the vocabuluar within a few weeks (with AI's help) but you can't teach 'how to sell and understand humans" in 2 weeks.

Couldn't agree more

This is so true

At mid five-figure ACV we tried the AE-runs-the-demo path for a Spark buyer. It added a full week of back and forth. A 12-minute SE loom closed the same week. Hire the technical seller later. Ship the loom first.
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