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Demis started taking shots at OpenAI: “I think actions speak louder than words. With Sam and others claiming AGI is around the corner, why would you bother with ads then?” Gemini won’t have ads for now, but they’ll watch closely how ChatGPT handles it.

387,970 views • 7 months ago •via X (Twitter)

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For the first time ever, you can buy ads inside ChatGPT. And because the platform is still new, almost nobody has figured out how to use it properly yet. That means the opportunity is wide open. Here’s what changed. OpenAI launched a self-serve Ads Manager, making ChatGPT ads accessible to businesses that previously would not have been able to participate. You no longer need to be a massive brand with an enormous advertising budget. But these ads work differently from Google. Google usually matches an ad to the words someone searches. ChatGPT looks at the larger context of the conversation and what that person is trying to accomplish. That creates a new challenge: how do you know which conversations your business should appear in? You start with real demand. What are people already searching for in your industry? What questions are they asking? What problems are they trying to solve? And what language do they use to describe those problems? That’s where Ubersuggest comes in. Use it to find the topics people search for most, see how competitive they are and identify where your competitors are already getting attention. Then turn those insights into the conversation themes, ad angles and landing pages you use for your ChatGPT campaigns. The technology is new, but the principle is not: Understand what people want, learn how they talk about it and show up when they are ready to make a decision. The companies that learn this early will have an advantage while everyone else is still trying to understand how it works.

Neil Patel

12,249 views • 26 days ago