do we like this?

Inkey List concept taken to an extreme. Really like it. Yeah -- thought of your JustFoodForDogs vid when I first saw it

Just another aesthetic imo. Don’t buy (see right through) the whole “we don’t spend on design/packaging” idea whatsoever That said, I think it’s a super cool aesthetic and different from everything else in the market So overall, we like

One area the of the strategy that’s a disconnect is the name - Just Food for Dogs for instance lends itself to that paired down ad, vs Radford is a more “traditional” beauty name that’s forced into the aesthetic. This makes the style feel gimmicky and the name more forgettable

this is a very good point

Kind of loving it! The consistency on their website and socials was the turning point for me.

It’s cool at first glance but what does it do for long term brand recognition?

this is cool

digging it- however the overall aesthetic doesn’t feel like it fits with the packaging? like if you’re going to go for that look - great, but feels like a missed opp if they just settled for standard tubes/bottles

great point. could have seen them go with these kind of tubes as well as lightly used / imperfect art

@dayjobstudios nailed it