Duolingo Concept Redesign - Fully animated

This looks sleek, but Duolingo wouldn't be where it is today if they adopted a corporate look like the one you presented.

Yeah, you're 100% right. But that does not mean every language app should look like this. To me, gamification and sticky branding, despite being amazing at first, do not help in the long-term learning process.

@abh1nash I disagree. If Duolingo looked like that, no one would want to learn.

@abh1nash Who knows, man. Look at the Babbel app. It’s a bit more playful than my concept. They have tons of users, but they just have different expectations and needs. I agree that learning should be fun, but it shouldn’t be filled with too much gamification that keeps you hooked.

It’s clean and smooth, but it’s not Duolingo You totally missed their vibe :c

At least we can see how it looks when it's completely washed out 😅

duolingo needs more unhinged owl violence and random streak flexing. this is too zen for their whole vibe​​​​​​​​​​​​​​​​. but as a pure study app? clean as hell. focused, almost meditative. looove it.

I love your comment, Elina! 🙌 I think in the Duolingo context, people are just too into the owl vibe. But that's a topic for another discussion about how brand personality works.

bro what the fuck

Where duo :(

Let's play a guessing game 👀

Where are the colors? Where is the life? Where's duolingo?

This time, only beige colors and minimal aesthetics, Arnav!

This is like... the exact opposite of the brief?!

I'd rather call it a Duolingo from a parallel world 😅

It’s a nice concept but a downgrade from their current app. You just took away all the life and fun from it.

@anonimaldesign Generally yes, but in practice, I've just kept its core essence, which is the learning part. Thanks for your comment!

Love this design, but this should be an entirely new brand & app for language learning. Even the word Duolingo sounds like it doesn’t fit this aesthetic 😅 Absolutely beautiful and clean work though 🙌

Thank you, Alex, for sharing your feedback. I love it! 🙌

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not everything needs to be corporate slop

@krillEIonMusk Agreed, but why not experiment and see some alternative ideas?

well it's a fundamentally flawed idea that is homogenizing and slopifying a brand which actually has some character

Duolingo in 2035

Hahaha, love it, and you would need to play almost like Tekken to do anything there 😅

Interesting point of view! You’ve stripped away the fun branding

@Veronicagwong Yup, that was part of the exercise

Took the soul out of duolingo

Guilty of the charge 🤷‍♂️

lol no, they know what works is lots of animations, that's why they have characters

There are a lot of other factors as well, but I generally agree

It looks soulless, might be good for a Premium learning app, but not for Duolingo. Duolingo is about play-learning, with colorful and dynamic characters.

Thanks for your opinion. You're right, but on the other hand, why not give it a try and see what alternatives there are? 🤔

For a Premium learning app

wheres the owl why did you kill it

Owl had to take some time off this time 😅

Dude, I'll be brutally honest. This is shit, because it's boring, maybe it's good for a woke mental health app.

@stuckmartian 🫶

Animation can make learning more engaging and memorable. It could also help visualize complex concepts more easily.

🙌

Incredibly depressing

@chipmunkrates Sorry :<

Looks Dope :) Subtle colors and great animations.

Much appreciated 🙌

This took away all the fun. Bet if this was the design Duolingo wouldn't be successful as it is today

Most probably yes, as brand and OWL play a very important role 🤔

Created in Figma?

@teslaxsilicon Design in Figma, Animations in @jittervideo

Monochrome designs with flat subdued feedback aren’t used in study apps for a reason. Incredibly boring and engagement killing

🙌

I don't care Tweet by @ninkantando

¯\_(ツ)_/¯

No soul left

Apparently, yes 🥺

Why does this look like X?

🤷‍♂️

Not bad at all, but it has lost the playfulness that comes with duolingo

Yeah, a bit

This has nothing to do with Duolingo and is more like a separate Language Learning App

🙌

The design is really good tho! 👍🏼

This design would kill the app. The audience's reaction would be catastrophic for the company. Not because this design is bad. Because people love current design, it works great and generate tons of money. What reason can there be to change the design so dramatically?

Hey Nial, thank you for your comment. I appreciate it a lot 🙌 You're 1000% right, and from a business and design point of view, I generally think the same way. Also, I assume the world would explode if someone introduced such a big change in this app. What mainly motivated me to make this concept design (except pure UI exercise) was to try something that's not just based on lots of mechanisms that keep you hooked to the app. I think these things are important, but shouldn't be overused. The same goes for gamification. I've been a Duolingo user for half a year, and at some point, I got really frustrated with their approach. I didn't feel like I made any real progress with my language skills. I was just constantly nudged to spend time there. And what I didn't expect at first is how the variety of feedback is a pretty interesting case study of how strong the Duolingo brand is. Cheers!

Speed up the animations by at least 50% perhaps 75%, this moves like molasses

@beatthetar Yeah, that's what I've been thinking. Good point

wow

🙌

wheres the character? looks like every other design on x. maybe except @notboring

@notboring I didn’t know about @notboring. Sheesh, I love their apps at first sight!

This looks really good, I love the simplicity of it.

I'm glad! More designs like this will come soon!