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Embark’s CEO cited games like Helldivers when pricing ARC Raiders at $40. Since it lacks single-player campaigns and other modes found in $70 titles like Call of Duty or Battlefield, they felt a lower price point was more appropriate. That's how you sell over 10M copies :)

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"We basically looked at games like Helldivers and said that's probably where we should sit" ARC Raiders CEO on how they decided the $40 price point They have now sold a reported 12 million copies
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I’ve said it for YEARS Video Games should be cheaper & not go up on price, 2025 says it all Expedition 33 - $50 Oblivion - $50 Split Fiction - $50 Grounded 2 - $30 Mafia - $50 Helldivers 2 - $40 Silksong - $20 Arc Raiders - £40 You sell more Good games at a decent price,
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playing arc raiders like its call of duty😈
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