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[English Transcript: The Contract Between HYBE and Min Hee-jin] When Min Hee-jin left SM, Bang Si-hyuk really wanted to bring her into HYBE. He promised her several things: 1. Creative autonomy – “Do things your way. Build what you dream.” 2. A CEO position – “You’ll be the head...

235,517 görüntüleme • 7 ay önce •via X (Twitter)

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Before their promised debut, HYBE discarded and benched NewJeans—then known as N Team—indefinitely, in favor of another group. The girls were crushed, almost to the point of giving up on their dreams of becoming idols. Min Hee-jin didn’t just stand by. She gave up her HYBE shares and requested to establish ADOR, a separate label where she can launch NewJeans. She battled tooth and nail, going head to head with disputes and obstacles to give them a proper stage and deliver on the promise that the girls will debut. When NewJeans finally debuted under ADOR, representatives at HYBE showed them very little faith. They thought “Attention” was a flat debut song with an unpopular sound style and doubted Min Hee-jin’s unconventional three-title track strategy. They didn’t believe in NewJeans’ potential, convinced the group wouldn’t succeed because they didn’t fit the typical K-pop mold. The recently revealed HYBE Internal industry reports paint a clear picture: Early on in their careers, in reports about them just days after debuting and even from before debut, HYBE never really saw NewJeans as their own. To them, NewJeans was a complementary piece—there to shine a light to their favorite girl group. Even after the NewJeans early meteoric success, HYBE never acknowledged them and they never let go of the idea that NewJeans can be discarded… expendable. They never respected NewJeans, and they seemed set on taking Min Hee-jin down at all cost. What’s twisted is how they exploited the multi-label system’s Shared services to discriminate, undermine, sabotage and undercut NewJeans, and with a system where success came with a cost: the more a subsidiary achieved, the more they had to pay HYBE. They charged ADOR more the higher NewJeans climbed and it’s for a sub par service that hampers more than it helps. But NewJeans proved unstoppable, leading a new wave in K-pop and leaving their doubters at HYBE with metaphorical bald spots from stress. Everything NewJeans achieved, HYBE seemingly took as shattering blows to their pride. NewJeans’ local and global success wasn’t just a victory; it was a statement. When MHJ raised an issue internally calling out another subsidiary for plagiarism among other issues, HYBE saw their chance, pounced and launched a very public full-blown attack, most notably through media play, using the power they have over their golf buddies, desperate to be rid of MHJ and the group she built. But the love they’ve gotten from the public, especially after the first press conference, despite all HYBE and their minions’ attempts at reverse viral attacks is something HYBE did not anticipate. More than half a year later, HYBE’s moves look increasingly foolish in hindsight. Their schemes are unraveling, and all the damage they’ve caused is finally coming back to haunt them. It’s poetic justice. This story is far from over, but HYBE has ruined their name chasing a petty vendetta. Their shortsightedness has compromised the future of K-pop, and now the truth is out. The world sees them for who they are, and the price they have to pay is steep. 💙🩷💛💚💜🧢🐰 #NewJeans #뉴진스 #NewJeans_Never_Die #HYBEOUT #버니즈_뉴진스와함께_준비갈완료

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230,708 görüntüleme • 1 yıl önce

Chae Yoon-kyung: But doesn’t it cost a lot? The legal fees to protect your pride must be huge… Min Hee-jin: Yes, it’s way too much! Honestly, I’ve been completely drained financially. Chae Yoon-kyung: It would be great if you win, but if you lose, what about the lawsuit costs… Min Hee-jin: I still think it’s worth trying. Someone has to do it. If I were greedy for money, I could’ve waited just one more quarter. I was fired in August, and I left my executive position in November. If I wanted more money, waiting one more quarter would’ve increased the operating profit, which would’ve tripled my put-option payout. Jung Young-jin: Hmm… Min Hee-jin: But I wasn’t greedy. Even if they had tried to harass me for three months, I wouldn’t have endured it just for money. I had other reasons. I tried everything I could: two provisional injunctions, negotiations with HYBE, suggesting ways to work differently within ADOR, but they refused everything. Chae Yoon-kyung: Wasn’t there a project proposal? Min Hee-jin: What project? Chae Yoon-kyung: Not returning fully, but a two-month project was offered, and you rejected it. Min Hee-jin: It wasn’t a two-month project exactly... it was a production contract offered for two months. Jung Young-jin: For NewJeans? Min Hee-jin: Yes. Even worse, the ADOR CEO at the time could fire me at any moment. Who would sign such a clause? One of the triggers for this whole fight was discovering, during the shareholders’ agreement lawsuit, that 5% of my shares had a permanent non-compete clause, the so-called “slave contract”, without my knowledge. That betrayal was a huge factor. I couldn’t possibly sign such a ridiculous contract. At the time, I felt so humiliated that I didn’t want to stay a single day longer. I was being harassed daily. If I were greedy, I could’ve endured until February or March. But the money wasn’t worth it, I’d never had it anyway. I did everything I could, and that’s why I filed a countersuit to protect my pride. This shareholders’ agreement lawsuit isn’t just HYBE suing, there’s also my counterclaim. So it’s a case with both plaintiff and defendant.

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20,797 görüntüleme • 6 ay önce

💬: While the war between Min Hee-jin and HYBE is still ongoing, NewJeans accepted the first-instance court ruling without filing an appeal... the ruling that said their exclusive contracts with HYBE (or rather, with ADOR under HYBE; I’ll just call it HYBE) are still valid. All of the NewJeans members accepted it. So people were like, “Then what does that mean?” It basically meant they were saying they would go back to HYBE. But within HYBE, at first they only planned to accept two members back, and they were wavering over what to do with the other three. Then more recently, this is what you’re seeing now, they decided, “We need to cut Danielle.” Why single out just this one member? This is something I’ve investigated, but I can’t give you exact details yet. There are probably multiple reasons mixed together. But there are a few prevailing interpretations. First, because the NewJeans members are young, discussions are often conducted together with their parents, almost as if the parents are acting as representatives. There’s a view that Danielle’s parents may have been relatively more hardline. Second, there’s the idea that you need to make an example out of at least one person... grab one, so to speak, so you can line up the rest and bring them under control. From that perspective, they decided they needed to single someone out to “set discipline.” At some point in the past, Danielle posted a photo that gave off the nuance that she might be working on something together with certain people. Now, when all five NewJeans members did other activities or pursued independent moves, they did so as a group. But in this case, she was the only one who posted something like that on her own, so she kind of stood out that one time. And based on that, this is just my own speculation, by the way, if they decided to latch onto that as concrete grounds, it would be incredibly easy to single out just one person. It becomes very convenient to frame it like, “Were you trying to work with other artists?” or “Were you trying to go to another producer?” That kind of narrative is easy to construct. So from my perspective, they singled out Danielle first, and, why? You know “divide and rule,” right? You break one person off, come down hard on them, and then show the remaining four, “If you step out of line, this is what happens,” basically grabbing them by the collar to keep them in check. This kind of thing has existed in the idol industry for a long time. At SM, for example, exclusive contracts used to be around 10 years, then after the JYJ incident they were changed to about 7 years. And when it starts to look like artists might not renew around the 7-year mark, companies don’t exactly send them off nicely. That kind of agency-specific culture might also be at play here, layered on top of everything else. In any case, it seems like Danielle was already marked, and that’s why they may have gone after her over something else. That’s why I think the likelihood that this was all planned has grown quite a bit.

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112,307 görüntüleme • 5 ay önce

Boycotting NewJeans’ music hurts NewJeans far more than it hurts HYBE, because of how royalties, contracts, and public perception work in the K-pop industry. —- You also have to consider this… NewJeans’ numbers is not heavily “fandom based.” As much as you think you all are the source of their massive streaming numbers, you’re wrong. The general public, and non K-pop fans love NewJeans music and they will keep on listening to it even if you convinced Bunnies to boycott. —- HYBE’s revenue base is massive and diversified. HYBE earns from dozens of sources… multiple groups, Weverse, concerts, merch, and even U.S. subsidiaries. Even if NewJeans’ streaming or album sales drop, HYBE can easily offset that loss through its other labels. HYBE doesn’t depend on NewJeans alone. Their system is built to survive the loss of any one group’s income. —- NewJeans’ streaming and sales are their only active revenue right now. Since they’re in hiatus, no tours, no fan meetings, no new releases… the only money that still trickles down to them comes from: - Streaming royalties - Physical album sales still circulating - Brand contracts still running If Bunnies boycott their music, those residual royalties shrink. That means less income to the girls themselves, not HYBE. —- HYBE already collected most of the upfront revenue. HYBE, as the parent company, has already: - Collected bulk profits from the initial album releases - Recouped production and distribution costs Future streaming revenue is a small portion of total income, mostly going to artists. So cutting that stream primarily hurts the artists, not HYBE’s bottom line. —- Public metrics matter for NewJeans’ reputation. Charts, YouTube views, and streaming numbers determine public perception, endorsement value, and global relevance. If Bunnies and casual fans intentionally stop listening, the data will show some sort of decline, which media will spin as “fandom fatigue” or “loss of popularity.” HYBE can use that narrative to undermine NewJeans position, claiming the group has “lost public interest” and was highly dependent on them. —- Supporting NewJeans ≠ Supporting HYBE. When fans stream NewJeans, the signal that matters most isn’t the money, it’s the visibility and demand. Every listen, stream, or social trend proves: “People care about NewJeans themselves and their music.”

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35,372 görüntüleme • 7 ay önce