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🆕 EnsWilde v3.0 is out! Disable call recording sound 🔕 Customize Wallet backgrounds & passcode themes 🎨 Now works without StikDebug — just enable LocalDevVPN 📥 Dev By 𝗬𝗮𝗻𝗴𝗝𝗶𝗶𝗶 📱 iOS 18 – iOS 26.2 Beta 1
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![Dear Keeta Community, Thank you for your patience. Our very first extension wallet (which is also a powerful dApp by itself) is on its final stage as it's already 95% complete. Currently, we are: 1. Polishing UI/UX (paddings, typography, standardizing input fields etc.), 2. I removed Keeta storage management; I got better plans for that now. 3. Simplifying Activity Page (explorer), bundling transactions, parsing, etc. 4. CWS submission could take anywhere from 3days to 3weeks. 5. Test Page (test dapp, sending tokens, building tx, etc) will also come with it. (it's already working, but its UI needs improvement for sure). Important: Docs will be released with code snippets for references. Within the docs, we will discuss: - seed lifecycle - caching / clearing - seed storage - how we generate -> encrypt your seed - sessions management - locking / unlocking - etc. Community Testing [soon™️] We have time... but I'll make sure to ship this out so devs can test and build sooner. Calling out the core team to review the src. This will help boost dev development. Next up: Mobile Wallet /Desktop (this is easy for android, we can just wrap it in electron and migrate storage using electron storage which is very secure), but the iOS could take a while. #Keeta $KTA Check out the vid:](https://image.24vids.com/tw-1972211654822924590/amplify_video_thumb/1972205115110313985/img/EoAfKgrEW6WjpB31.jpg)
![TRUMP, THE ANTIKRYST? Pt 1 (Update 12/14/24) On 8/28/24 Donald Trump posts this video of a cross. What does that really mean, and why at exactly 11:11? Does anyone understand what the cross really is? It's an unfolded tesseract, also known as Metatron's Hypercube. Who is Metatron? It is one of Thoth's many names across the ages. He was also known as Hermes, son/daughter of Enki Lucifer. And while I've never had it explained to me in absolute detail, there is reason to believe this Anunnaki shape-shifting hybrid could be one and the same as Marduk Lucifer Satain. An awful lot of water has gone under this bridge since the Leviathans arrived 798k years ago, so each of the Babylonian fake gods could have thousands of different personas and names by this time. In any case, Marduk appears to be the leviathan that keeps reincarnating over and over as the savior of mankind. His/her most recent being the 'jesus' character that poses as if being Jesheua Sananda Melchizedek that is one of the guardian alliance team who came to restore the purity of the bloodline of the Human Elohim development that are in captivity here in the Tara earth simulation, and really could walk on water. Identity theft is always the middle names of all your captors. It is what they do to maintain control over the sheep. Like I've said countless times now, Sananda is not 'god' anymore than you are. He is not a savior of mankind, he is here on mission to help your avatar's vibration reach sympathetic harmonic resonance with the 4th dimension to help you escape. By having children with human females carrying very pure human DNA, those children will multiply and raise the vibration of the plane, making your chances that much better to make this ascension happening now. We do not worship Sananda, and unless you like playing subservient to others, you won't either. He is still here, and so are your captors. The ancient false gods of Babylon never left. They just keep taking different forms under different names, hiding in plain sight. They have MANY bodies here. Some are identical to each other, some look totally different. I know because I've met them and had them explain to me who they were in ancient times and what really happened that is totally unlike the his-story you've been told. Sometimes they allow you to know who they really are, such as they did in Babylon, but most of the time they're posing as regular people, just like you, so they can infiltrate human spaces, rise to positions of great influence and steer the masses. Who is Donald Trump? Do you know anyone alive who is more adored, more worshipped, more feared than the Donald? No. He's the most famous person alive. And why is that? Because he's the most perfect person on the plane? Hardly. He's also famous for grabbing women by the pussy. It is because he's using psychological manipulation he knows at a master-class level because he has unbroken recollection of his time across hundreds of thousands of lives. So his mental 'magic' is simply knowledge and wisdom humans could never possibly even understand, much less duplicate. It is a form of very powerful hypnosis. There is overwhelming evidence now that Trump is considered the king of earth as you will see in the masterpiece film by Good Lion Films. His 'capitulation tour' (THE GREATEST SHOW ON EARTH) in 2017-18 made it clear he's the one in charge. THE GREATEST SHOW ON EARTH Video: 👉 Not just this, but Trump was officially crowned the 'Messiah of Jerusalem' they had been waiting to return for thousands of years. That's right, this really happened. He is 'ben David' (son of King David). Something I know a bit about, since that's my avatar's bloodline I'm in here for mission reasons that has to do with the Co-Evolution BioRegenesis Treaty that gives 'J3wish' people a mechanism for ascension. [For more see my article: 👉 THE TWO CHRISTS] Trump, Messiah of Jerusalem Video: 👉 Trump is also a time traveler. Believe or don't believe, but I now have far more than just a few examples that prove this to be fact. He also has multiple other bodies he uses at the golf course, at rallies, and Mar-a-Lago that are clearly different weights, heights, ages. Here is one that is much older than the ones we see in the spotlight. Who has the technology to do all these things? The Anunnaki. Word has it that Trump has been working with the Anuhazi Elohim during his entry into politics. I would suggest he's been working with them for 798k years. They are known as the fallen angels, the original captors of this simulation. All the invader races (over 50 species) have been working together as a single team to enslave humankind since the hostage began over 1/2 billion years ago. I don't profess to know who each of these actors really were in the last drama, or Babylon, Greece, Rome and countless other eras, since, as mentioned, it is a 560 million year story involving quadrillions of events and dramas, but you likely understand what I'm trying to say is we're dealing directly with ancient gods here, not 'business men' or 'politicians'. These people held lightning in their hands last time they decided to let us see them for who they really are. Thoth could literally fly when he was using the name Hermes and there's no question he still can. As briefly reference above, the cross he released this morning is secretly the Nibiru Scalar Vibrational Mechanics platform called a tesseract or hypercube, in unwrapped form. If you fold it back into a 6-sided cube again, you're seeing the shape of the device that powers our counterfeit hologram. You will come to learn at some point that every geometric shape is an operating system, not just a form, called the Platonic Solids in science. Which is why grown men pilgrimage to Mecca to walk around the Kaaba, wearing a little black cube on their forehead. So don't think the cube cross is only worshipped in America. Metatron's Hypercube is used at CERN known as ALICE that keeps you inside an artificial reality called the 'Beyond The Looking Glass Chimera Reality Simulation'. Typically you'll hear the keeper refer to it as the Chimera Reality for short. All down through your current history, the cross has stood for purity, perfection, and hope that one day the savior would return and usher in a utopia, when in truth, it was the very symbol of your eternal enslavement. They keep rolling out this same savior trope, civilization after civilization, always with a different face of the program, but always the same hope. Hope, by the way, is a weaponized spell that was designed to keep you perpetually in bondage and trudging forward like a good little slave, doing your job because 'one day he will return and THEN by golly, he'll save us all'. These are all the same guy/girl. When Sananda (I'm not talking about the fake jesus here) said 'come out of her my peoples', he meant stop falling in line with the prison machine you're trapped in. Stop acquiescing to your own enslavement. I was told in person that humans 'have to rise up and take their world back or they will never move forward'. It means letting go of fear and stand up for what is right. Enslavement of any kind, is not that. The great deceiver will fool 'even the elect' is not a fictional claim in the M@sonic bible for entertainment. They have to tell you what they're doing in order to have you cast that reality they want to play out in your world. The person who wrote the bible also wrote demonology. [For more on this subject see my article 👉 THE SCIENCE OF PREDICTIVE PROGRAMMING and the 2ND COMING] Why would that be? Because the bible is the most elaborate talisman on earth that hypnotizes those who read it, enslaving their minds to passively accept the chimera reality, so when the simulation glitches, you will second guess yourself instead of the holographic world around you. "Did I just see a bird in the sky not flapping its wings and remaining perfectly still? Of course not, that's preposterous." ‘Mithra the Savior’ was gifted to T-Amerikaans (America) by Frédéric Auguste Bartholdi of France in 1886. Freddy was a 33rd degree (master) Freem@son and you now call Mithra your 'Statue of Liberty'. She is literally the symbol of this nation and is making her second coming at the time when the economy has been utterly destroyed, your politics have been weaponized against you, your courts have been utterly corrupted, your people have been openly attacked with bioweapons, your country flooded with 20m illegal aliens and your police have been defunded & refuse to arrest criminals. All by design and deliberately manufactured. Albert Pike, 33rd degree (master) Freemason stated: "Whenever the people need a hero, we'll supply him." Almost as if Freem@sons plan TO role out some very hard times to achieve a certain agenda. Oh, that's right, Pike also stated this: “We shall unleash the nihilists and the atheists and we shall provoke a great social cataclysm which in all its horror will show clearly to all nations the effect of absolute atheism; the origins of savagery and of most bloody turmoil. Then everywhere, the people will be forced to defend themselves against the world minority of the world revolutionaries and will exterminate those destroyers of civilization and the multitudes disillusioned with Christianity whose spirits will be from that moment without direction and leadership and anxious for an ideal, but without knowledge where to send its adoration, will receive the true light through the universal manifestation of the pure doctrine of Lucifer brought finally out into public view. A manifestation which will result from a general reactionary movement which will follow the destruction of Christianity and Atheism; both conquered and exterminated at the same time.” Sound familiar? If I were going to infiltrate a world & pose as the savior of the peoples that would be allowed to take the last tiny bits of freedom from them in return for pulling them out of a hellscape, I would first reduce them all to the most quivering and broken mess possible just shy of their death, and arrive like a knight in shining armor. Think a hundred-vehicle motorcade, 500 special-ops swat team & my own rolling hospital. When Trump had to go to court in New York it cost them something like $25m to lock down the city for 1 appearance. Nothing gets more high-profile than that anywhere. You've been under predictive programming since the day you were born for this time when the 'antichrist' would appear (that would 'loose his demons' and tear the world asunder), and also for the 2nd coming to 'save humanity' at the same time. But what you weren't told is these will secretly be the same person. Of course everyone will think it was "Barack" who brought about the destruction because Dolores Cannon alluded to it, but who is actually 'showing you a movie' right now while secretly holding the office of CIC and allowing millions of aliens across the border? Because he's your real border czar. This is Armageddon, you're in the 'little season of satan' (Satain). The 1000 years of heaven-like reign ended around 1893, and your entire life has been inside of what you could call hell, where you are literally surrounded by demons you believe are human because they look like you. You know more demons than you do humans. This is actual reality, not fiction. Take at look at Not Op Cue's article on the heavenly heritage of Trump, suggesting why he is the reincarnation of jesus. The evidence is overwhelming. The Lincoln Kahlooni Druze Minority Bloodline: The Jesus Strand Video 👉 11:11 I had just flown in from half way across the world to meet up with the keeper of the Tara earth simulation for a mission that would involve some of the most astonishing things I would ever live to see in this life. It was getting late and we were talking in a dark, cramped trailer that the keeper and crew had been reduced down to, illuminated only be a couple of small candles. They had been trapped in an area where they were not allowed to escape from by the Anunnaki hybrids. The dark agencies had frozen their bank accounts, forced them out of their compound and left them homeless for the past few years, on the run daily. My mission was to escort them away from that area to a safe space, as the others who had tried to break them free previously had been maimed and even killed. It took 2 years to pull off, 7 months of which living in a car, but the mission was successful. [That's a story for another time, when I am allowed to talk about it. It involved crazy metaphysical anomalies, black helos, giant venomous snakes (I know that sounds crazy, but the whole thing was way crazier than just that), a cross-leyline vortex acting as protection at the safe house we directly on top of, massive aerial DEW attack, fire tornadoes and 'celestial' escorts. None of this is fiction, just to be totally clear.] I was extremely interested in duplicate numbers on my clocks I was seeing 2-3x everyday and wanted to know what they meant. As the words were coming out of my mouth about this, in the relative darkness suddenly my phone lit up all by itself for no reason with the time in large numbers at 11:11pm, apparently to prove to the keeper I wasn't making this phenomenon up. What is that? I was told duplicate numbers are a distraction, to not give them mind, as it is just numerology the system uses in what I took to mean it is part of the complex mechanism of our simulation that hypnotizes us to keep us from being clear and aware to decipher the holographic illusion around us. The more awake we are, the more the system will flash out 3:33 or 11:11 to put you back to sleep by distracting you from the moment that is taking place in front of you. Such as when the most heralded man in the world shares a video depicting a giant cross which insinuates the 2nd coming of the christ (the Kryst or Krystos, is the series title of the Human Elohim eternal-life bloodline and is not 'a guy'). Discernment is more critical now than any other time since you were born. Pay attention, keep your vibration high and know that the next step is you moving on to the next level of the simulation where Lucifer and Satain will no longer be part of your world. This is but a short time to test which path you want to take moving forward is all. It is the 'sifting' phase of humanity at the end of the final long-cycle of human evolution. If you resonate in fear, hate, anger, you lose. React in love, appreciation, kindness and compassion and never give in to the devolution. You can do this. See my article 👉 THE WORLD TOMORROW for more on what to expect moving forward into your next experience. And yes, you always move on to a new experience, because you're an eternal spirit essence having a human experience in this one drama. The dramas never run out or get too boring, because there are trillions of ways to stage 'living a mortal life'. For more on the separation, see my articles: 👉THE SEPARATION 👉DESTINATIONS AFTER THE SEPARATION 👉THE SURGICAL SEPARATION OF THE 2 PLANES See the second part to this thread in my article: 👉TRUMP, THE ANTIKRYST PT 2 On X, to search for my articles, simply type in the name of the piece, enter one space, then from: & my username in parenthesis such as shown here: THE HISTORY OF THE CHIMERA PT 1 (from:iontecs_pemf) Off-site, you can look up any of my writings through this link below for my other more than 100 recent articles and many thousands of comments on X, regularly updated thanks to Justin This message will only be seen by your eyes if not shared, and if you want to reference this article again later, you will need to cut and paste it in your own notes off line, as it will surely be erased. This is the most accurate translation of these events I am aware of at this time.](https://image.24vids.com/tw-1868011742522904756/ext_tw_video_thumb/1868010269802217472/pu/img/uHY6YsLlGLVrG2_u.jpg)
![TRUMP, THE ANTIKRYST? On 8/28/24 Donald Trump posts this video of a cross. What does that really mean, and why at exactly 11:11? Does anyone understand what the cross really is? It's an unfolded tesseract, also known as Metatron's Hypercube. Who is Metatron? It is one of Thoth's many names across the ages. He was also known as Hermes, son/daughter of Enki Lucifer. And while I've never had it explained to me in absolute detail, there is reason to believe this Anunnaki shape-shifting hybrid could be one and the same as Marduk Lucifer Satain. An awful lot of water has gone under this bridge since the Leviathans arrived 798k years ago, so each of the Babylonian fake gods could have thousands of different personas and names by this time. In any case, Marduk appears to be the leviathan that keeps reincarnating over and over as the savior of mankind. His/her most recent being the 'jesus' character that poses as if being Jesheua Sananda Melchizedek that is one of the guardian alliance team who came to restore the purity of the bloodline of the Human Elohim development that are in captivity here in the Tara earth simulation, and really could walk on water. Identity theft is always the middle names of all your captors. It is what they do to maintain control over the sheep. Like I've said countless times now, Sananda is not 'god' anymore than you are. He is not a savior of mankind, he is here on mission to help your avatar's vibration reach sympathetic harmonic resonance with the 4th dimension to help you escape. By having children with human females carrying very pure human DNA, those children will multiply and raise the vibration of the plane, making your chances that much better to make this ascension happening now. We do not worship Sananda, and unless you like playing subservient to others, you won't either. He is still here, and so are your captors. The ancient false gods of Babylon never left. They just keep taking different forms under different names, hiding in plain sight. They have MANY bodies here. Some are identical to each other, some look totally different. I know because I've met them and had them explain to me who they were in ancient times and what really happened that is totally unlike the his-story you've been told. Sometimes they allow you to know who they really are, such as they did in Babylon, but most of the time they're posing as regular people, just like you, so they can infiltrate human spaces, rise to positions of great influence and steer the masses. Who is Donald Trump? Do you know anyone alive who is more adored, more worshipped, more feared than the Donald? No. He's the most famous person alive. And why is that? Because he's the most perfect person on the plane? Hardly. He's also famous for grabbing women by the pussy. It is because he's using psychological manipulation he knows at a master-class level because he has unbroken recollection of his time across hundreds of thousands of lives. So his mental 'magic' is simply knowledge and wisdom humans could never possibly even understand, much less duplicate. It is a form of very powerful hypnosis. There is overwhelming evidence now that Trump is considered the king of earth as you will see in the masterpiece film by Good Lion Films. His 'capitulation tour' in 2017-18 made it clear he's the one in charge. 👉 Not just this, but Trump was officially crowned the 'Messiah of Jerusalem' they had been waiting to return for thousands of years. That's right, this really happened. He is 'ben David' (son of King David). Something I know a bit about, since that's my avatar's bloodline I'm in here for mission reasons that has to do with the Co-Evolution BioRegenesis Treaty that gives 'J3wish' people a mechanism for ascension. [For more see my article: THE TWO CHRISTS] 👉 Trump is also a time traveler. Believe or don't believe, but I now have far more than just a few examples that prove this to be fact. He also has multiple other bodies he uses at the golf course, at rallies, and Mar-a-Lago that are clearly different weights, heights, ages. Here is one that is much older than the ones we see in the spotlight. Who has the technology to do all these things? The Anunnaki. Word has it that Trump has been working with the Anuhazi Elohim during his entry into politics. I would suggest he's been working with them for 798k years. They are known as the fallen angels, the original captors of this simulation. All the invader races (over 50 species) have been working together as a single team to enslave humankind since the hostage began over 1/2 billion years ago. I don't profess to know who each of these actors really were in the last drama, or Babylon, Greece, Rome and countless other eras, since, as mentioned, it is a 560 million year story involving quadrillions of events and dramas, but you likely understand what I'm trying to say is we're dealing directly with ancient gods here, not 'business men' or 'politicians'. These people held lightning in their hands last time they decided to let us see them for who they really are. Thoth could literally fly when he was using the name Hermes and there's no question he still can. As briefly reference above, the cross he released this morning is secretly the Nibiru Scalar Vibrational Mechanics platform called a tesseract or hypercube, in unwrapped form. If you fold it back into a 6-sided cube again, you're seeing the shape of the device that powers our counterfeit hologram. You will come to learn at some point that every geometric shape is an operating system, not just a form, called the Platonic Solids in science. Which is why grown men pilgrimage to Mecca to walk around the Kaaba, wearing a little black cube on their forehead. So don't think the cube cross is only worshipped in America. Metatron's Hypercube is used at CERN known as ALICE that keeps you inside an artificial reality called the 'Beyond The Looking Glass Chimera Reality Simulation'. Typically you'll hear the keeper refer to it as the Chimera Reality for short. All down through your current history, the cross has stood for purity, perfection, and hope that one day the savior would return and usher in a utopia, when in truth, it was the very symbol of your eternal enslavement. They keep rolling out this same savior trope, civilization after civilization, always with a different face of the program, but always the same hope. Hope, by the way, is a weaponized spell that was designed to keep you perpetually in bondage and trudging forward like a good little slave, doing your job because 'one day he will return and THEN by golly, he'll save us all'. These are all the same guy/girl. When Sananda (I'm not talking about the fake jesus here) said 'come out of her my peoples', he meant stop falling in line with the prison machine you're trapped in. Stop acquiescing to your own enslavement. I was told in person that humans 'have to rise up and take their world back or they will never move forward'. It means letting go of fear and stand up for what is right. Enslavement of any kind, is not that. The great deceiver will fool 'even the elect' is not a fictional claim in the M@sonic bible for entertainment. They have to tell you what they're doing in order to have you cast that reality they want to play out in your world. The person who wrote the bible also wrote demonology. [For more on this subject see my article 👉 THE SCIENCE OF PREDICTIVE PROGRAMMING and the 2ND COMING] Why would that be? Because the bible is the most elaborate talisman on earth that hypnotizes those who read it, enslaving their minds to passively accept the chimera reality, so when the simulation glitches, you will second guess yourself instead of the holographic world around you. "Did I just see a bird in the sky not flapping its wings and remaining perfectly still? Of course not, that's preposterous." Mithra the savior was gifted to T-Americaans (America) by Frédéric Auguste Bartholdi of France in 1886. Freddy was a 33rd degree (master) Freem@son and you now call Mithra your 'Statue of Liberty'. She is literally the symbol of this nation and is making her second coming at the time when the economy has been utterly destroyed, your politics have been weaponized against you, your courts have been utterly corrupted, your people have been openly attacked with bioweapons, your country flooded with 20m illegal aliens and your police have been defunded & refuse to arrest criminals. All by design and deliberately manufactured. Albert Pike, 33rd degree (master) Freemason stated: "Whenever the people need a hero, we'll supply him." Almost as if Freem@sons plan TO role out some very hard times to achieve a certain agenda. Oh, that's right, Pike also stated this: “We shall unleash the nihilists and the atheists and we shall provoke a great social cataclysm which in all its horror will show clearly to all nations the effect of absolute atheism; the origins of savagery and of most bloody turmoil. Then everywhere, the people will be forced to defend themselves against the world minority of the world revolutionaries and will exterminate those destroyers of civilization and the multitudes disillusioned with Christianity whose spirits will be from that moment without direction and leadership and anxious for an ideal, but without knowledge where to send its adoration, will receive the true light through the universal manifestation of the pure doctrine of Lucifer brought finally out into public view. A manifestation which will result from a general reactionary movement which will follow the destruction of Christianity and Atheism; both conquered and exterminated at the same time.” Sound familiar? If I were going to infiltrate a world & pose as the savior of the peoples that would be allowed to take the last tiny bits of freedom from them in return for pulling them out of a hellscape, I would first reduce them all to the most quivering and broken mess possible just shy of their death, and arrive like a knight in shining armor. Think a hundred-vehicle motorcade, 500 special-ops swat team & my own rolling hospital. When Trump had to go to court in New York it cost them something like $25m to lock down the city for 1 appearance. Nothing gets more high-profile than that anywhere. You've been under predictive programming since the day you were born for this time when the 'antichrist' would appear (that would 'loose his demons' and tear the world asunder), and also for the 2nd coming to 'save humanity' at the same time. But what you weren't told is these will secretly be the same person. Of course everyone will think it was "Barack" who brought about the destruction because Dolores Cannon alluded to it, but who is actually 'showing you a movie' right now while secretly holding the office of CIC and allowing millions of aliens across the border? Because he's your real border czar. This is armageddon, you're in the 'little season of satan' (Satain). The 1000 years of heaven-like reign ended around 1893, and your entire life has been inside of what you could call hell, where you are literally surrounded by demons you believe are human because they look like you. You know more demons than you do humans. This is actual reality, not fiction. Take at look at Not Op Cue's article on the heavenly heritage of Trump, suggesting why he is the reincarnation of jesus. The evidence is overwhelming. 👉 11:11 I had just flown in from half way across the world to meet up with the keeper of the Tara earth simulation for a mission that would involve some of the most astonishing things I would ever live to see in this life. It was getting late and we were talking in a dark, cramped trailer that the keeper and crew had been reduced down to, illuminated only be a couple of small candles. They had been trapped in an area where they were not allowed to escape from by the Anunnaki hybrids. The dark agencies had frozen their bank accounts, forced them out of their compound and left them homeless for the past few years, on the run daily. My mission was to escort them away from that area to a safe space, as the others who had tried to break them free previously had been maimed and even killed. It took 2 years to pull off, 7 months of which living in a car, but the mission was successful. [That's a story for another time, when I am allowed to talk about it. It involved crazy metaphysical anomalies, black helos, giant venomous snakes (I know that sounds crazy, but the whole thing was way crazier than just that), a cross-leyline vortex acting as protection at the safe house we directly on top of, massive aerial DEW attack, fire tornadoes and 'celestial' escorts. None of this is fiction, just to be totally clear.] I was extremely interested in duplicate numbers on my clocks I was seeing 2-3x everyday and wanted to know what they meant. As the words were coming out of my mouth about this, in the relative darkness suddenly my phone lit up all by itself for no reason with the time in large numbers at 11:11pm, apparently to prove to the keeper I wasn't making this phenomenon up. What is that? I was told duplicate numbers are a distraction, to not give them mind, as it is just numerology the system uses in what I took to mean it is part of the complex mechanism of our simulation that hypnotizes us to keep us from being clear and aware to decipher the holographic illusion around us. The more awake we are, the more the system will flash out 3:33 or 11:11 to put you back to sleep by distracting you from the moment that is taking place in front of you. Such as when the most heralded man in the world shares a video depicting a giant cross which insinuates the 2nd coming of the christ (the Kryst or Krystos, is the series title of the Human Elohim eternal-life bloodline and is not 'a guy'). Discernment is more critical now than any other time since you were born. Pay attention, keep your vibration high and know that the next step is you moving on to the next level of the simulation where Lucifer and Satain will no longer be part of your world. This is but a short time to test which path you want to take moving forward is all. It is the 'sifting' phase of humanity at the end of the final long-cycle of human evolution. If you resonate in fear, hate, anger, you lose. React in love, appreciation, kindness and compassion and never give in to the devolution. You can do this. See my article 👉 THE WORLD TOMORROW for more on what to expect moving forward into your next experience. And yes, you always move on to a new experience, because you're an eternal spirit essence having a human experience in this one drama. The dramas never run out or get too boring, because there are trillions of ways to stage 'living a mortal life'. For more on the separation, you can search these article titles here on X, just add (from:iontecs_pemf) after the title to bring it right up. 👉THE SEPARATION 👉DESTINATIONS AFTER THE SEPARATION 👉THE SURGICAL SEPARATION OF THE 2 PLANES This message will only be seen by your eyes if not shared, and if you want to reference this article again later, you will need to cut and paste it in your own notes off line, as it will surely be erased. This is the most accurate translation of these events I am aware of at this time.](https://image.24vids.com/tw-1828932198688534719/ext_tw_video_thumb/1828931526018641922/pu/img/zQ1ktizGOdE8Agie.jpg)
![Just in $AMD Anush "Speed is the moat"|ROCm🎙️ In the race to define the future of AI, what's the one advantage that truly lasts? It's not proprietary tech, argues Anush Elangovan Elangovan, VP of AI Software at AMD , but the sustainable speed of innovation. He explains why AMD is rejecting the "walled garden" model for its open source ROCm stack, betting that an open community flywheel is the key to victory. Listen to understand how this open strategy is designed to out-innovate closed systems by empowering developers to solve everything from frontier-model challenges to the mundane, everyday problems that define the "last mile" of AI. AMD ROCm Software: Part 1 Transcript [00:00:00] Andrew Zigler: Joining me is Anush Elangovan, VP of AI software at AMD. And when people talk about AI compute, the conversation often stops at hardware specs, but it's more than just physical chips that win the game. It's also the software ecosystems supporting them. [00:00:18] Andrew Zigler: The prevailing strategy in the industry has been to build something like a walled garden. You know, something closed, proprietary locks, developers in. But AMD is betting on an entirely different play, open source acceleration, and with rock, their open source AI software stack. AMD is building not just hardware parity, but an innovation flywheel that's powered by the community with interoperability and the freedom to scale without all of that pesky lockin. [00:00:48] Andrew Zigler: And in this world, speed is your moat and how fast you can innovate while your platform remains open, flexible, and standardize across all of its applications. That's what we're gonna explore [00:01:00] today. So Anush, I'm really excited to have you here. Welcome to Dev Interrupted. [00:01:04] Anush Elangovan: Thanks for having me. Uh, super excited to chat about it. [00:01:07] Andrew Zigler: Amazing. Well, let's go ahead and dive right in with kind of what I laid it out with in the beginning, the idea of the moat and it being about speed. I wanna unpack that a bit because that came from you when you and I first spoke. And I, and I want to know, you know, how do you define speed inside of AMD beyond just things like hardware, benchmarks. [00:01:27] Anush Elangovan: Yeah, that's a very good question. So when we typically talk about speed, everyone's like, Hey, hardware benchmark specs, right? Like, uh, memory bandwidth or, or flops. And that is one important part of it, uh, AMD does very well. With that, we do have, a, a very good history of executing on that axis. [00:01:47] Anush Elangovan: But when I say speed is the moat, it is about, uh, how we prepare, how we build the muscle to run the race for a long time and run it fast. And it is [00:02:00] not about a single point in time that you've, you've beat some you know, benchmark and, and you declare victory. It's about building the ability to consistently develop and deliver. [00:02:13] Anush Elangovan: Both hardware and software innovation at scale and do it fast, right? Like, you know, we we're increasingly getting to a point where models come out and they're, uh, you know, a year or two ago it was like, Hey, they work on AMD on day zero, which is great, but now they are performing on AMD the day it releases, right? [00:02:32] Anush Elangovan: So, what does it take to Prefetch where the industry is going? Be prepared to intercept. At that point is what you know, I, I refer to as you know, the, the speed factor in, in creating this mode, right? And the mode is just shed all things that hold you back and run as fast as you can. [00:02:53] Anush Elangovan: Uh, because the pace of innovation that is, uh, being seen in, in AI [00:03:00] industries is just. Amazing. Right? And it's like, it's transformational at at how you generate electricity. It's transformational as at how you build data centers. It's transformational at how you deploy compute, networking. It's transformational at what kind of use cases you, you know, uh, use AI for. [00:03:17] Anush Elangovan: Uh, and for that, you need to be prepared to, see what comes tomorrow and be prepared to run the race tomorrow. [00:03:23] Andrew Zigler: Yeah, it's a really great perspective because it highlights that it's not just like a checkpoint that you run through. I like how you called out, like it's not just hitting that benchmark or being the best in class at that moment, in that snapshot, it's about having a. The throughput and about having that dedication to the idea and continuing to deliver on it. [00:03:43] Andrew Zigler: It's not just crossing the threshold, but it's also being the engine. And that's what, that's what protects a business. That is the moat, because the moat is that innovation layer, the faster and more, uh, future forward. That you can work and think, [00:04:00] you know, the better. Uh, we, we talk a lot about like future forward work styles. [00:04:04] Andrew Zigler: Like what are the things I could be doing right now today that are gonna be like, way more useful tomorrow? Let, let's abandon those, workflows that are older and that kind of like, that translates into. An advantage when you work that way. You know, what kind of things have you learned working with, uh, like across all spectrums of people who would use ROCm, right? [00:04:23] Andrew Zigler: You have like the developers, but then you also have the enterprises and you have this large span of adoptees, right? So what is the, what does that look like that you learn? [00:04:32] Anush Elangovan: Yeah, so, so the way I look at it is there are gonna be pockets of different, uh, you know, cadences, right? Like, so people who are deploying in enterprises, for example, right? The validation and how long it takes for them to deploy an LLM that's secure. It's, with guardrails, et cetera, maybe longer. [00:04:52] Anush Elangovan: but you still have to go through the process and you have to be prepared to like, walk that walk to deploy an enterprises. That doesn't mean it's [00:05:00] not fast, that's as fast as you can do for that industry, right? And if you are deploying AI in healthcare, right, it's, it's got its own, uh, cycle. [00:05:07] Anush Elangovan: but in each one of these, you want to see how, like, go down to the essence of what is it that you actually have to do. And, you know, I, I, I like how you framed it. It's like it's, you shed your prior assumptions of how things are done, right. And, and you kind of build up from a, uh, first principles, uh, approach to say, this is how I could use AI to unlock, whatever I'm doing. [00:05:33] Anush Elangovan: And, and, some of it, you know, it's good to really step back and look at. Just question every part of it, right? Like right now you're getting chat GPT and, Gemini competing for like, math, olympiads and, and, uh, college, uh, reasoning, uh, tests. Right? And, and those are like that, that is amazing and increasingly like complex tasks that they're trying to do. [00:05:58] Anush Elangovan: But there may also be like. [00:06:00] More mundane things that AI could, could get applied to. Right? And, and so when we think about shedding old ways, you wanna shed it not just in like the tip of the spear. It's like, you know, I'm gonna see what's the frontier model. It's also, it could be something as simple as. [00:06:18] Anush Elangovan: How do you choose a, a movie, uh, you know, like a recommendation system, right? Or, or, uh, an automated, uh, flight, uh, rebooking system. So the moment, you know, your flight is late, uh, right now it's a notification, right? It's like, oh, you got a text message saying your flight's late. And I got that like three times this week. [00:06:38] Anush Elangovan: But anyway, uh, and, and, and, and, I was just like, okay, so if I were to rethink this. All this MCPs that we have that should be hooked up into an MCP that says, your flight's delayed. Here are your options. If you want, you know, these are the paid options. Yeah. Here are the free options. This will get you back into your you know, Toronto airport [00:07:00] tonight. [00:07:00] Anush Elangovan: Or if you stay, here's a hotel plus this, plus this, plus. It's just like, go ahead is all I should say. Versus now I'm like, okay, can someone, you know, can I call a travel agent? Can I do this? Can I go online and log into And you know, so we gotta fundamentally rethink even those like small, nuances of, things that we do that can be automated out and AI is really, really good at doing something like this, right? Maybe I just explained an AI startup idea right now. Somebody should just start that. [00:07:29] Andrew Zigler: I think you did. Yeah, you definitely did. Someone, one of our listeners is definitely going to lift that off of you. I, I, I, you know, I hate being on the receiving end of those. You feel a little helpless and then you have to like, follow the whole flow. So I know what you mean. Like I, I like how you called out that the build and this like. [00:07:45] Andrew Zigler: Where speed is your moat and the innovation layer is protecting you, is what makes you better than your competitors. How you scale that and you bring that to market. So by understanding the problems that you're solving, uh, throwing away those older assumptions, but also [00:08:00] recognizing that like. We're building every single day, new things and new ways of using stuff that we're still figuring out the implications of. [00:08:08] Andrew Zigler: And so when you have a lot of velocity and you're introducing a lot of new ideas, and maybe you have that workflow now that automatically rebook your flight off of your late flight text message, and uh, I know I would certainly use it, but you know, what kind of philosophies guide the way that y'all think about building this ecosystem to manage that stability while letting folks. [00:08:29] Andrew Zigler: Play with the speed and the assumptions and the airplane re bookings. [00:08:34] Anush Elangovan: so, so I think, you know, we need to peel one layer down, right? and the philosophy is, Hey, we, we just discovered electricity, right? And you know what we're gonna do? We are gonna make motors, uh, or dynamos, right? Like engines. Uh, sure. We don't know if it's gonna be a Ferrari that you're gonna make, or it's a a a a dump truck. [00:08:57] Anush Elangovan: That's good for doing this. But let's [00:09:00] let, which is also required, right? You need a dump truck. You need a garbage truck. And, [00:09:04] Andrew Zigler: Yeah. You need the [00:09:04] Anush Elangovan: course you need, uh, a Ferrari for a midlife crisis, right? So, [00:09:09] Andrew Zigler: precisely. [00:09:10] Anush Elangovan: But, but my, uh, point is what do we build next? And, uh, and this is what I meant by like, okay, let's, let's take those baby steps to build the. [00:09:20] Anush Elangovan: Infrastructure that's required that we know we'll have to use, right? So, so if I just discovered electricity, okay, great. Now one, how do I save this electricity and how do I use it? So there's battery technology, so you need to do something like that, right? Like so. But then you also want to make it into an actionable thing. [00:09:37] Anush Elangovan: You want to make it for like automobiles, or you wanna use it for, you know, powering, uh, entire cities. So it is that transformational. So, uh, AI is that transformational. So, if you distill down, it'll, it'll come down to how do we think about, what we can do with this this fundamental technology that, We may not be aware of what it [00:10:00] is gonna unlock next, but at least you know the next step is clear, right? It's like a dense fog, you know, it's gonna be like, it, it's the right path. You see the light, but it's kind of like out there and, and the steps you're taking are concrete and you're like, okay, this is good. [00:10:16] Anush Elangovan: I, this is better than where I was or where we were. So we are moving forward. So you can build with the. Intuition from what you see in the short term and a tactical view, but towards what you think the future is gonna be. [00:10:28] Andrew Zigler: Right. You almost like we're all in this like fog of war, right? And like you said, you're reaching out and you're trying to step through it. You could think of it too, as like you're in the dark and your hands are up in front of you and you know that. You're, you're not gonna run your face into a wall because your hands are out in front of you, but you're not gonna maybe do much better than that. [00:10:45] Andrew Zigler: So that's kind of like, I think the eco, the, the industry, the world that we find ourselves in, uh, and we all have to, then this becomes the power of an ecosystem, of a group of people working together to create that layer of, [00:11:00] uh, of establishing the [00:11:01] Anush Elangovan: exactly. And I, I, I just, instead of, you know, saying fog of war I describe it as like, you're in this. Beautiful valley with like a morning, uh, fog that's in. You can smell the flowers. You, you hear the birds. You are like, okay, it's, we are in like, uh, utopian paradise and yes, I just need to like, continue the walk, right? [00:11:24] Anush Elangovan: and then move forward with that, conviction that you're in the right spot. [00:11:27] Andrew Zigler: Yeah. So let's talk about that ecosystem world. This nice, I love how you describe it, this grassy side of a hill in the morning that's covered in some mist and maybe we can't see 30 feet in one direction, but it sure is a beautiful hill and it smells nice. And so we're all here. And why is, in that world, why is. [00:11:44] Andrew Zigler: You know, open source, their strategic advantage that y'all are going for in the AI hardware market. And, and then how does like ROCm turn that into wins for people within that ecosystem? [00:11:56] Anush Elangovan: you know, the, the way we look at it is this, is kind of like how I view [00:12:00] AI and the ecosystem, right? But, but it is for everyone to enjoy. Uh, and so we do want to make sure that. You know, it is, uh, beneficial for everyone. [00:12:09] Anush Elangovan: The ecosystem can come in and, and innovate. It's an open innovation engine. and uh, it is very different from, you know, having a walled garden with, Hey, only I know how to do this and I'm gonna do it and throw it over the fence and you can use it or keep walking, right? So we'd like to be good citizens that way, but also. [00:12:30] Anush Elangovan: Uh, it is self-fulfilling in a way, right? Like it, the, the pace at which we innovate with open source is unmatched. Like, you know, our serving engines are like VLLM and, and sg l. Those things, uh, those frameworks are like super, super aggressive in terms of how fast they come out with features and how fast they can you know, get performant models out. [00:12:52] Anush Elangovan: And that compared with what, uh, you'd get from, you know, the likes of like T-R-T-L-L-M or something is always lagging, right? Because you [00:13:00] just can't keep up with you know, 200 commits a week just on one particular model to get that model really performant [00:13:06] Andrew Zigler: And, and, and in that world where, you know, everyone can enjoy the winds of this, what kind of customer stories or innovation stories have really stood out to you and excite you about building and creating this place for developers? [00:13:19] Anush Elangovan: Yeah. So I think the parts that are super exciting for me are when when we get to see a customer that is first skeptical. Then they start a little like, okay, fine, we'll give you a chance. Uh, we do a simple, uh, POC and then they're like, huh, this seems to work. Yeah, we told you it works. [00:13:42] Anush Elangovan: You don't have to change one line of code. Really? Yes, no need to change one line of code. Okay, let's try a production workload. So then they try it. Oh, you're more performant than the competition. Yes. We're more performant than, than the competition. So how much does it cost? And we're like, oh, it's your TCO is better with, uh, [00:14:00] AMD. [00:14:00] Anush Elangovan: So again, they're like, wow, okay, good. So now how do we deploy at scale? And then we go deploy it at scale. And when they give a thumbs up on that and they say, this is good, right? That's when you know, you, you see it go full circle from like, oh, we, we've never heard about AMD to like actually deploy to tens of thousands of GPUs In the order of a few months, right? It, it, it really is fascinating to see and very exciting and invigorating to [00:14:28] Andrew Zigler: Yeah. At like a great exposure to a lot of interesting problems. And, and then people using the infrastructure, the, the technology available to solve those problems. Really specific problems by the way, that's often why they're bringing their data and AI to it, uh, is because it is really specific and important for them. [00:14:45] Andrew Zigler: And there's a, a lot I think that other engineering orgs can learn and even emulate from AMD's success and, and having this open source ecosystem and it causing this acceleration within. You [00:15:00] know, uh, customers and enterprises that use and adopt the tools and, and, and that creates an advantage. And that goes back to why we're talking and like the real thesis of our conversation today. [00:15:10] Andrew Zigler: So how do you think engineering leaders that are listening to this and obviously tapping into this great success AMD has from an open source flywheel, how do you think other, other folks building in the same space can foster that open, first, that open source oriented culture in order to, you know, accelerate their innovation goals? [00:15:29] Anush Elangovan: Yeah, that's a very good question. So the startup that um, was acquired by AMD we, we built, I mean, we started off doing iot stuff and you know, smart ring and all that, right? But in the, the end of like, uh, and not the end, the last six years of the company was building ML compilers. [00:15:47] Anush Elangovan: And ml, ML compilers are like super, uh, complicated, sophisticated, advanced algorithms, dah, dah, dah. but it was all open source, right? So our VCs were like, wait, what do you mean your core [00:16:00] IP is open source? And um, the speed is the moat applied even then, right? It was just like, yes, if you have an idea that. [00:16:08] Anush Elangovan: Because someone saw this idea that you are, they're gonna be able to catch up, then you probably have the wrong idea anyway. But if they are, you know, you execute and they're gonna catch up, that you should assume they're gonna catch up. Right? So you gotta move forward. So keeping it open source is super important. [00:16:25] Anush Elangovan: But also to your question on like, you know, the learnings from an AMD standpoint, right? If there are, hard problems, I'd say dig in and work through it, right? Like there's no way but through it, right? That should be the simple mentality. And more, uh, frequently than not. you'll see that you'll just make it through in a, in, in good form. [00:16:52] Anush Elangovan: But if you doubt it and you're like, oh, I don't know if I should commit, if I'm, I, you know, what should just commit to do the right thing [00:17:00] every step, right? Every step, and just keep taking one step in front of the other. And in no time you'll see that you'll be running. Right. And, and yes, the first few steps will be like, yeah, everyone's complaining about your software quality. [00:17:15] Anush Elangovan: Everyone's complaining about this and that, and it doesn't work. And, and a few steps in, you know, you get, you get the hang of all the complaints that are coming in. You get the feedback loop. You're like, okay, what, what are you prioritizing again? One step in front of the other, right? You just keep knocking that out and then you get to a point where you're, it just becomes second nature, right? To do the, to do the right thing. And, and then yes, if someone gives you two options, you'll be like, fine. This is, uh, you know, there's always the resource trade off. There's always a human capital trade off, but what's the right thing to do? of course, I, I'm pragmatic about what we choose, but, but if the right thing for your long-term success is dig in, go first, principles, make it [00:18:00] happen. [00:18:00] Anush Elangovan: Well. Then just go for that. There's, there is no shortcut to [00:18:04] Andrew Zigler: acknowledging, you know, how it aligns with your mission, your core company goals, and what you're looking to achieve. And, and I, I love how you rightfully called out that in the open source world and you know, you have your technology that you've built, what you think is your moat upon, right? [00:18:22] Andrew Zigler: It's your code and, and to open source that, or to just make it where anyone could peer in is, you know. Scary in one regard, but two, it just kind of feels like you're handing away your throne room in some kind of sense, a very direct feeling sense. But the ultimately, you were really right to call out, and this is something I think about all the time, that the real power there is still the speed This the speed. [00:18:42] Andrew Zigler: That was the moat at the beginning of our conversation. It's the speed in combination with your. Very specific domain understanding of what you're building and what you're creating, and your new role as the steward of that world and how people plug into it, which [00:19:00] has frankly, a lot more influence and power than lording over a closed. [00:19:04] Andrew Zigler: You know, repository or an ecosystem, and like you said, like throwing things over the wall. Sure. There, there might be people always on the other side of that wall, but you're not gonna have a great connection with them. You're not gonna be able to really clearly understand them. I, I like your metaphor of the side of the field of the mountain a lot more. [00:19:23] Andrew Zigler: But, but in the, in this world, you know, where. That speed is, is the power and, and open source is just one way that you can harness that speed to get really far ahead and to innovate. , There's other parts of this equation that you can be experimenting with too, and I'd love to pick your brain about them as a software leader and, and, and one of them is about looking forward and kind of understanding that future that we're all building towards and beyond today's models and hardware. [00:19:48] Andrew Zigler: You know, what do you see as the next major bottleneck or opportunity in the AI compute space? As, as you know, enterprises and folks start to get a little more mature about what's available to [00:20:00] them. [00:20:00] Anush Elangovan: Yeah, I think, the bottleneck and opportunity is, uh, what I'd call, call walking the last mile of ai. Right. Uh, and like I I, I gave you an example, uh, previously, but, but it's similar to that. It's like there are cases where Humans have so many, uh, things to do in your day. You know, like the, if we sit down and actually had a customer focus like, okay, these customers lives, I'm gonna save four hours of this customer's life. And if you actually sit down and look at all of that, it'll be. Easily automatable, easily you know, uh, applicable, uh, for ai, right? [00:20:39] Anush Elangovan: Like, but then making it happen is gonna take a little bit, right? It's like maybe it's, uh, paying your utility bill, right? Or something like that, right? Or, or, your healthcare explanation of benefits. Uh, like, I'm sure you get an explanation of benefits, and I'm like, I, I don't even know what that thing is. [00:20:55] Anush Elangovan: It's just like EOB and like. [00:20:57] Andrew Zigler: it's a big, a big old PDF. Yeah, [00:21:00] exactly. [00:21:01] Anush Elangovan: Like, like, I'm like great straight to the, uh, shredder, right? And but that could be, you know, automated with the ai, right? It, it, it'd be like, Hey, the summary of this thing is you went and visited this day. Everything is okay. Everything is paid for, so don't worry, it's not a bill. [00:21:17] Anush Elangovan: That again, the same, uh, thing, but the sense of what that information overload is could be. Digested by ai, uh, accumulated over time and retrieved when you need it. Like, I don't, I actually don't even need to know this EOB right now, unless of course, whenever I need to know it, that maybe, you know, like for some benefits I need to figure out what do, what did I do over the past year and how do I apply it? Source:](https://image.24vids.com/tw-1994972575768727743/amplify_video_thumb/1994972220930621440/img/_5CCZJyz89oDfqQJ.jpg)
![The most epic 13 minute AI rant I've heard in 2026 PS: My parent's heard this when I was playing it in the car and thought Jason ✨👾SaaStr.Ai✨ Lemkin went OFF like Stephen A Smith does on first take PPS: Full transcript below [17:00] Harry Stebbings: I I just wanted to ask Jason, if the people that we want are fundamentally different, the developers that we used to hire, we don't because AI writes the code for us. The marketers we don't want, the sales people we don't want—who who do we want genuinely? Like what is the attractive profile? Because your Anthropic’s and your OpenAIs are hiring, so so what are the people that we want in the companies of the future? [17:18] Jason Lemkin: Look, I know it sounds trite, but but the answer is simple. It's just the expression each year changes. We want folks that are genuinely AI fluent. It's pretty simple. Now you know, maybe last year we called them prompt engineers, right? That used to be a job. I don't know if you remember that actually used to be the hottest job on planet earth. Now no one needs a prompt engineer because it's pretty easy to prompt all these tools. That job died. Okay. Um and now we need go-to-market engineers. Um I think that job's going to die. We need—everyone needs so many forward deployed engineers. Like you can't hire enough forward deployed engineers. But uh you know um but Palantir just announced in whatever their their big their big event—they've gotten their deployment times down over 90% with forward deployed engineers. So that may become—so the this wave of disruption for the titles and the specificity, it's also exhaustingly accelerating. But it's really simple. You meet anyone for any role—sales, marketing, engineering, product, QA—they're they're either they're either they can't keep all of the ways they use AI to accelerate their job from spewing out of their mouth, or they're staring at you. It's there's nowhere in the middle. Like, and the person that comes in and says—it's it's it sounds Captain Obvious—but like, you know, you just had the whatever from Lovable, the the marketing head that was super popular on the show, right? She's just spewing AI-native insights into Lovable, right? It's not that complicated. You hire her, Elena, or whatever it is. You just hire her. It doesn't matter whether she's still in college or a junior or a senior or a middler, a left or right. And honestly, if you interview people, I would say of all even of the best startups I've invested in, maybe 30% of the management team meets this standard at best. 30%. Maybe less. And of the interviews I do in general, it's single-digit percents. It's just and in in that sense, it's the same as ever. Like you either lower the bar in hiring or you hire someone that's actually great. And someone that's actually great is so far ahead of you in how to apply to to employ the efficiencies of AI in their role, your jaw falls on the table. The difference is we used to need warm bodies. That's what's changing. We used to need warm bodies to answer the call, to do QA, to do code review, to to get the blue pixel to go from the upper left to the lower right. You laugh, but you need you literally needed to brute force this with humans. With AI, every day that goes by, the AI—you do not need brute force human beings on your team. And that's another reason they're shrinking. Why are all these new companies so efficient? They're just not brute forcing things with humans. They're just not. They're choosing not to. And so these team—all the brute forcers out there—everyone talks about how bloated teams got in 2021. I don't agree with that. I think they got as big as they needed to be when growth was high and you needed humans to do everything. All you look at these teams that that doubled—well if growth continued at 60% like the rate in early 2021 for 5 years or can help me do the math and every single thing a software company did required a human. You were understaffed by your 2021 headcount. You'd be sitting here in 2026. You every office in SoMa would be triple packed and you there wouldn't be enough humans to staff your company. It's just the world changed. [20:33] Harry Stebbings: Jason, you live on the bleeding edge. I think me and Rory see that and I think the world sees that when they hear you every week in terms of how you run SaaS. For all of the CEOs and execs who listen to the show, what would you advise them in terms of determining whether someone is AI fluent when they meet them for jobs, for talent? [20:51] Jason Lemkin: Here's I realized I was just asked this. I just did a review with a super fast startup growing just crossing 100 million and I was asked this question. And one of my favorite executives, I thought his answer was pretty dated and because he gave me an answer that was about 6 months old. The answer 6 months old is: "I look for folks in my team, I look for you know at what tools they play with." Okay, that was a great answer in like summer of 2025. Okay, I tried Lovable last week. Okay, the answer in 2026 is: "What commercial AI tool have you brought into your organization this month?" That's the test. Anyone that is on the bleeding edge that you would want to hire—now there are so many great products in the market. Okay, there is no excuse in any role to have not brought one tool a month into your organization. Okay, there—now there's going to be better and better tools and better and better products as the year goes on. What's the one you did? And you will see folks with their deer in the headlights to this question. What what sales tool? What marketing tool? What product tool? What engineering tool? What did you bring in? Why did you pick it? How does it working? Because if you're at remotely at the cutting edge, you're all over this. You're looking for the next agentic tools that will radically improve how you do business. This is—you think everyone thinks SaaS is at the bleeding edge, right? You know, you know, all we do is we're just looking for the tools and trying them. Okay? Okay, we're one year ahead of everybody else because we did the simplest thing in the world. Like we tried the tools early and we trained them. We trained them for a month. Okay, I'll give you—want hear a horrible example from this week? Super hot AI company valued at 6 billion. Okay, I'm not going to name it. Um, this week yesterday told us we had to quadruple what we spent on their product. Okay, their agent told us, right? And why did this happen? Okay. Well, at this $6 billion company, no one had trained the agent on its pricing properly. No one had tested it. They said, "Well, well, we've been in beta." And we said, "Well, when did the beta launch? A year ago." Okay, these are people asleep at at the wheel. You want somebody who the instant this comes up, they exactly know what the issue is. And "Hey, when I was at Lovable Replit, we trained the agent. This is how we did it. I brought in this tool. I brought in this tool that that Rory invested in last week. It solved all these issues." That's what you want to hear. And if they haven't brought in a tool in the last 30 days, at least deeply evaluated it. I don't really care whether they bought it, but gone so far down the funnel they can tell you—pick whatever tool: Fixie, Regie, GC, AIGC—I don't care how you went through it, you looked at it, you can tell me the eight ways it would improve the productivity of your business and three you didn't. Just don't hire that person because they're going to run your company to the ground. This is the job today. The job today is not to screw around on ChatGPT and to be a prompt engineer. The job today is to bring the best AI and agentic products into your organization and leverage all the hard work that the engineers have done building those products. That's your job. You don't have to screw around. You don't have to be a prompt engineer anymore. You have to be an agent deployment expert. A—this is the new job we're making up today. An Agentic Deployment Expert. That's your job from C-level to junior. Agentic Deployment Expert. Don't hire anybody else. You're going to regret it. They're going to stare at the camera. He's good. Stare at the camera. He's honorable. We could probably just I could slip away, get a coffee, and come back. No. And I I sound exasperated, Rory. And I—but the reason I am is I can just see I can see my best companies doing it. And I can see some companies I've invested in not doing it. And I want to cry. I just want to cry when they have no ADs on their team. I just—like you're flushing your years of your life down the toilet by not approaching your how you're building this company this way. [24:33] Rory: Yes. And at the risk of being positive, it's worth pointing out two things he didn't say. Well, something implicit why he said—Jason didn't do the only hire, you know, he didn't commit the um employment law, I think it's a civil penalty of saying only employ people below X who get the new new thing because he implicitly said anyone can do it provided you're willing to learn. And I think that's the big aha that's one of the positive statements to make here right? Look and I think it applies—I'm always wary of being "Hey, coming across, hey this this is the things that you all have to do." I think it applies to everyone including investors right? I mean I will say I have found that unless you're willing to invest the time learning these tools you actually shouldn't be investing in them. One of my partners Andy had this expression: "You know, if you decide you want to stop learning new things you probably should retire within 6 to 12 months and never write another check again." Maybe that's down to 3 to 6 months at this stage, right? And I think, you know, it's— [25:27] Harry Stebbings: Yeah, I actually I actually had a meeting with mine and Jason's biggest investor the other day and I—pretend he's not here—I said I think he's the most equipped investor for this generation of investing because I don't think anyone quite sits at the bleeding edge like he does on the investor side. [25:42] Harry Stebbings: Why in terms of using the equip stuff? Yeah. Yeah. In terms of using the stuff, understanding understanding bottlenecks, constraints. For sure. [25:51] Jason Lemkin: But can I just add one point? We can just cuz it's so important if it helps people. Okay, we are—and thank you Harry. We're going through these phases. Okay, and when AI started to blow up for real for us, uh call it early 2024, right? Maybe late '23, I wasn't equipped. It was too technical. I wasn't going to go in and figure out—I wasn't smart enough to figure out how to deal with a massively hallucinating LLM API and turn that and turn that into something magical. Kudos to investors and others that that got it in early '23, '22. I mean I remember I—I guess it was maybe SaaStr Annual '23. I was with David Sacks and I did a Q&A and I said, "How you thinking about AI at Craft?" He's like, "Well we're all in. We want 80% of '23 of investments to be AI." I'm like, "Great but like show me the show me the great ones in market." He's like, "They're all prototypes. We're all they're all they're all proof of concepts but we're all in anyway." That's where you kind of had to be in '23 if you weren't investing at like the LLM level. Okay, I wasn't smart enough. Then we went through this weird-ass prompt engineer era where like you you could torture these products to do something good, right? But you had to torture them. You had to like craft these crazy things that made no sense. Now we are in the era where mere ordinarily smart generalists can make these tools do magical things. And literally I go to these meetings and people be like, "I don't know how to like this is so scary. I don't know how to do this." And we show them our backends. Do you know how to do a workflow generator? Do you know how to do a a decision tree? Like we've been building these since software in the '90s. Okay, if you—I can show you all of our agents. The how they work is novel. They do have to be trained. You can't be lazy and have these agents work. But honestly, the the UI, the UX, the way we interact with them, it's just software. And so my point is: Pick yourself off the ground. This is your time now. If you felt lost in AI era, if you felt like you're behind, you don't understand what all these people are saying on X and Twitter and their Claude and and their and talking about all the 4.6 point Nano point and it's over—like you just it's not your world. This is your time. This is your time for the generalist that knows how to use software tools really really well. And I—this is my last point but it's so important. If ever in your recent life—and this is why you could be all you need to be is young at heart to Rory's point—if in the last three to five years you have successfully deployed a piece of enterprise software of any sort you yourself, not some agency you hired, but if you have deployed it, you can deploy any agentic tool. Any. And you can become the hero in your company and you can become the hero in your functional area. But I watch folks—I'm literally helping a company now that they're adding hundreds of sales folks this year with a new pre-IPO COO—he's not hasn't brought in a single tool, totally scared of it. Okay, it's not that hard. Did you use SalesLoft? Did you use Outreach? Did you use HubSpot? Do you know these tools? If you can deploy these tools, you can deploy a world-changing AI agent. And so this is the time for people like the folks that that were shut out of the AI revolution right now. The generalist folks that are not that know how to deploy software that don't even know how to build software. Like vibe coding for me was folks who knew how to build software, but you didn't have to be an engineer. Now, you just need to know how to deploy software to win with AI agents. That's all you need to know. So many people have these skills and they're petrified of AI. "How did you do that? How did you deploy an AI BDR?" Well, we bought a piece of software, we figured out how it worked for a day, we set it up in an afternoon, and then and then we did spend 30 months training it, which you didn't do with this old software because in the old days, we just had to manually upload all the data, right? And there was no training. The the only non-intuitive part is training these things. And it's it's it's just work. So that's why when I see folks on the management team not doing this, there's no excuse. You do not need to be technical to win with AI agents in Q2 of '26. You do not need to be even 1% technical. Not at all. So it's your time. Or you're going to get laid off. Or you're going to get laid off because you're not going to matter.](https://image.24vids.com/tw-2036795243681423518/amplify_video_thumb/2036794127560613888/img/52_cdbzzL6_foTSI.jpg)
![Apple’s iPad “Crush” Ad Is Bleak, Ominous and Threatening I don’t know if you’ve seen Apple’s just-released commercial for the “New” iPad Pro, but it’s pretty awful. It is dark, humorless, and feels like a not-so-thinly veiled threat to writers, musicians, game makers, developers, and artists of all kinds. …and children, even. I’ve watched it at least five times today alone, and I’m left with one big question. “Who on earth approved this?” It’s absolutely baffling that the world’s largest technology company, with the world’s biggest marketing budget, thought this would be a good idea. What kind of idiot—or idiots, since dozens or hundreds of people had to be involved in the writing, staging, producing, recording, and editing—felt this kind of ad would somehow create a positive emotional connection with consumers? Seriously, it’s terrifying. In a dank, cold warehouse, devoid of all life and humanity, an industrial crusher comes to life, and slowly starts destroying a collection of musical, philosophical, and artistic devices and instruments. For no apparent reason, everything starts getting smashed: first, a trumpet, then an arcade video game, then cans of paint, a piano, a globe, a metronome, a guitar… on and on it goes, obliterating everything in sight into a colorful, gooey, explosive mess. Books, camera lenses, lamps, a guitar, a sculpture, and a typewriter—all tools of the liberal arts—get mangled into a garbage heap as Sonny & Cher cheerfully sing, “All I ever need is you.” In the penultimate moment, a goofy yellow smiley emoji becomes a bug-eyed scary-clown freak as it, too, is crushed to death. Worse, if you enable closed captions like I do by default, the video says: “[POPPING] [SPLAT]” right as its eyeballs pop out of its head when Cher sings, “Give me a reason to build my world around you.” It’s enough to make a child cry. It has all the comforting vibes of the burnt pink teddy bear floating in the swimming pool on Breaking Bad after two planes crash in mid-air. I have so many questions (aside from simply wondering the names of the soon-to-be ex-employees who greenlit this abomination). First of all, as a trumpet player myself, I am personally offended that they made me watch a perfectly good trumpet get smashed to smithereens like it’s no big deal. Why would they torture me like this? Second of all, what is the message here? No, not that “the most powerful iPad ever is also the thinnest,” as the voiceover artist states in the last few seconds of the clip. I mean: what is the message? Ostensibly, pulverizing children’s toys, arcade games, architectural models, and ceramic Angry Birds into a paste implies something like “We’re taking all the best of humanity; all the collective works of Western Civilization, smashing it into pieces and putting it inside this remarkably thin device so you can have all of it in the palm of your hand.” But my oh my, is there an elephant in this room… he’s hiding behind the monstrous destroying machine. Did anyone inside Apple realize that everyone outside Apple will recognize this imagery in a metaphorical sense, but not the one Apple intended? We don’t see a crushing machine gently consolidating the greatest output of all our artistic endeavors, simply reformatted for a digital age and consumed by everyone with instant, fingertip access. We see what is painstakingly obvious to us, and the timing couldn’t possibly be worse. We see a giant, soulless machine consuming our work in a very different way. Right now, AI models are training themselves on our intellectual property and even our very own personally-identifying data. We aren’t the ones doing the consuming. We’re the ones being consumed. The tech industry has become one massive gaping maw, opening wide and swallowing everything in sight, chewing it up into little bits and pieces of comminuted waste, like a paper shredder or a garbage disposal. It’s destruction in its most literal form. And for what? For a newer version of the iPad that is only slightly thinner than its predecessor? For an only marginally improved version of Apple’s tablet device that has been around for 14 years? For increased profits? This is a terrible look for Apple. They may as well be saying: “All your work are belong to us.” Personally, I am a fan of artificial intelligence. I am eagerly embracing our robot overlords and I welcome our new CSV god (as the actual developers of AI models like to say). I look forward to the freedom and innovation that will come as a result of humanity augmenting our intelligence with AI like a force multiplier on a battlefield. But if Apple has the same perspective I do, they’re selling it in the worst possible way. When I see this video, I see that Apple is definitely crushing something… but I’m not sure what. -Crushing small companies that develop apps for the extremely heavy-handed App Store, which imposes byzantine restrictions on what they can and can’t do with their own apps? -Crushing competitors by limiting what they can do on the iOS and MacOS platforms with arbitrary and capricious rules about enabling functionalities that Apple doesn’t like, even if users do? -Crushing publishers and content creators with a punitive 30% fee on all subscriptions and in-app purchases? -Crushing choice and competition by not allowing app makers to make apps and programs that do the same thing that native apps already do, even if they do it better? -Crushing all human creativity and innovation by automating and systematizing everything? In the early days of the “Google vs. Apple” fight over the web and app stores, I was really concerned that Google was becoming way, way too powerful. Specifically, in 2015, when Google came up with “app streaming,” they announced a desire to form a “web of apps.” This was concerning. Especially when coupled with Google’s efforts to steal content from other websites and provide it to users via the “knowledge graph” results, ending up with the creation of “zero-click” search results pages, which absolutely punished website owners and content creators. By taking the most valuable content off a website and showing it to Google users without them needing to click through to the website itself, Google had essentially stolen everybody’s intellectual property with only the most minimal attribution possible (to fend off lawsuits no doubt, but with no intention of users actually visiting the website in question anymore). “Google is eating the internet,” I thought, and said out loud, (although I probably wasn’t the first person to use that phrase) But what I meant was purely an analogy. It was vague and ambiguous, almost silly. Maybe I was wrong, though: maybe it’s Apple that’s doing the eating. Maybe Apple is not only gobbling up everyone else’s work, but also homogenizing it—and us—and forcing us to use their platform, pay their fees, abide by their rules, and constantly keep upgrading, upgrading, upgrading, to an ever-thinner iPad in order to use it. Watch the video again. This is the stuff of nightmares. To be perfectly fair, even if I were to take the commercial at face value and ignore it’s off-the-charts creepiness and just stick to its one stated claim—that the new iPad Pro is thinner—it still fails as a commercial. Why? Because nobody cares how thin an iPad is. Seriously. I’ve owned an iPad since 2010: that means I’ve carried around a version of Apple’s already-thin tablet every day for over a dozen years. Never once have I said to myself: “You know what improvement I’d really like to see in this thing? I wish it were thinner.” Never. That thought has never crossed my mind, even once. You know what has? -Better battery life. -I’d like my iPad to not get hot to the touch when I use the Apple Pencil to take notes. -I wish it wasn’t so fragile: I dropped my brand-new iPad 2 back in the day when it slipped out of the arm-hold I was carrying it in, it bounced on the pavement, and the screen shattered into a thousand pieces, making it unusable. -I wish it had more storage. -I wish Apple would stop changing the type of cable connector it uses: I’ve gone from the original 30-pin connector to the Lightning connector, and now to the current USB-C/Thunderbolt connector. -I wish I could view the screen in direct sunlight. -I wish it wouldn’t overheat and turn off automatically when I use it outdoors in the summertime. Those are announcements I would welcome in a new iPad Pro commercial. None of this “now even thinner” nonsense nobody needs or cares about. So, back to the commercial. In my opinion, whoever made this ad should be fired. I almost never say that about other companies, especially for good-faith marketing efforts gone wrong… those of us who work in marketing make mistakes sometimes, and we learn from them. But cases like this warrant a special exception. Marketing and advertising are designed to make people want to buy your products. This commercial doesn’t just not make me want to buy Apple’s products. It makes me not want to buy Apple’s products, which is something altogether different. It turns me from someone who likes iPads into someone who is almost rethinking iPads entirely. That’s not just a bad advertisement; it’s a harmful advertisement. Apple’s usually known for great commercials. The legendary 1984 Super Bowl commercial was, of course, their best. I thought “Hello, I’m a Mac” was absolutely brilliant. They have made some missteps along the way, but this one is really bad. Not even their nauseatingly preachy and woke “Mother Nature” ad from a few years ago was this bad. Steve Jobs once said, “Technology alone is not enough—it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.” My goodness, that last line alone is poetry itself! This ad seems to be Apple signaling that they don’t believe in that anymore. And I don’t think all this handwringing is an overreaction to where you could say “Oh, c’mon, it’s just a commercial! What’s the big deal?” It is a big deal. It tells you about the values of the company, and what they intend to communicate. Really, how is this the same company that used to sell iPhones by showing grandmas using FaceTime to connect with their baby grandchildren from afar during the holidays? Everything about it is wrong: even the thumbnail they chose for it (the bulging-eyed smiley face) and the fact that they gave it the title “Crush!” It was fun to see the reactions to the video online today. I find it fascinating that Apple shared it on YouTube but turned off the comments. On X, Tim Cook shared it Tuesday, and the video, which so richly deserves to be mocked, is getting it in spades. Some people are calling it “anti-art.” One user called it “soul-crushing,” which was about as literal and logical a response as you’d expect. It turns out Apple actually made an announcement about the commercial. In response to the (apparently unexpected) poor welcome it got, Apple wrote: “We missed the mark with this video, and we’re sorry.” Lame response from a tone-deaf tech behemoth, but still, they hopefully got the message. C’mon, Apple. I have seen the future, and this ain’t it.](https://image.24vids.com/tw-1788740167194579387/media/GNLjSOOaEAAZ6VT.jpg)
