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🔸 Exclusive : #Suriya45 Shoot from Work in Dec 1st week Progress! Coimbatore ! Shoot begins🔜Suriya Sivakumar Nna ✨ RJ Balaji Trish A.R.Rahman

12,511 Aufrufe • vor 1 Jahr •via X (Twitter)

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EstateX

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Acki Nacki

14,797 Aufrufe • vor 1 Jahr

NATALIA FROM MELBOURNE FLEW TO THAILAND, FILMED 12 SECONDS ON A PRIVATE BEACH AND MADE MORE FROM THAT ONE VIDEO THAN HER ENTIRE FIRST MONTH OF MALL WALKS. Thread. So here's what happens when a mall-walk creator discovers cinematography. Same girl. Same butterfly tattoo. Same body that broke the Melbourne algorithm. But she's not in a shopping centre anymore. She's on a hidden beach in Phuket, dappled shade falling through the trees onto her skin, metallic blue bikini, Miu Miu glasses, and a camera that moves like it's shooting a fragrance campaign for a brand that doesn't exist yet. Here's why this outperformed every mall walk she's ever done. The mall format works because of contrast. A see-through dress in a public place. The beach removes the contrast. There's no grandma staring, no man pretending to check his phone. She's alone on sand. And somehow it works harder because the audience shifted. The mall videos sell the argument. People share them to fight about what she's wearing. The beach video sells the aspiration. Nobody argues about a bikini on a beach. Instead they save it. They screenshot it. They send it to their friend with "this is where I want to be." The mall content grows the page through comments. The beach content grows the paywall through saves. Different mechanic, different revenue, same girl. The production upgrade changed everything. Her mall walks are phone footage with shallow depth of field and that's it. This video has cinematic movement, shadow play from the tree canopy painting her body, camera positions that orbit her instead of following her. It looks like it cost $10,000 to shoot. It cost a flight and a friend with a gimbal. The perceived production value is what tells the viewer "this isn't a TikTok, this is content worth paying for." And paid content lives behind the link. The dappled light is doing work that no filter can replicate. Sunlight through leaves creates random patterns on skin that move with the breeze. Every frame is unique. Every frame looks painted. She's lying on sand and the shadows are doing what a lighting team would charge $5,000 to do. The beach is the studio. The tree is the key light. Nature is the DP. She filmed 47 videos in 4 days in Thailand. Different beach, different bikini, same production style. That's 3 months of content from one trip. The mall requires a new location every week because the background cast changes. The beach doesn't need a background cast. The beach has rocks and water and light and none of them get tired of performing. The mall made her famous. The beach made her rich. The mall is the funnel and the beach is what's inside. Everyone who found her watching a girl walk past a SALE sign in Melbourne is now watching her lie on sand in Phuket. She didn't change. The setting did. And the setting turned a curiosity into a lifestyle brand. The mall asked "who is she." The beach answers "this is how she lives." And the answer costs $25 a month.

framexin

23,271 Aufrufe • vor 7 Tagen

home page hero ✨ Design notes: - "Forever" hero text dot pixel FX done in Unicorn Studio. (I will do a whole tutorial on this later. Unicorn's WebGL engine is absolutely wild and very powerful / robust) - built in Framer - I wanted to recreate the iOS unlock effect where your home screen icons cascade into place in a beautifully timed choreography. This took a lot of careful timing using Framer's "Appear" effect on the hero text and surrounding avatars because it was super important that we didn't lose the legibility of our main message ("Build Your Forever Audience") with all the animations. - If you look closely, the choreography is setup to lead your eye through the hero text first starting with "Build Your" then "Forever" and finally "Audience." - With those text layers in place + the surrounding avatars, there is a slight 1 sec pause before the remaining elements slide in below and above (How it works, CTA buttons, announcement badge, and lastly the main nav). - All told the entire loading sequence is 6 seconds - Custom particle system powers the interactive star field (the stars slowly gravitate to your pointer position, and the star field perspective changes ever so subtly as you move your mouse around on the page) - I have 3 shooting stars made of small white line layers that start out off canvas rotated at different angles that shoot across to another point off canvas at random times on a loop effect. - Given this hero scene is in space, I wanted the surrounding avatar elements to "float" in low gravity mode. For this I used Framer's loop effect that slowly oscillates the layer's y position. I then offset the delay of each element randomly to stagger the floating loop so each avatar floats independently/randomly - The final major treatment for this hero scene was the scroll animations on the avatars. I wanted to create a bit of a warp speed effect when you scroll down, as if the avatars were being pulled or sucked into a worm hole as you scroll down below this hero fold. - To accomplish this, I applied Framer's scroll transform affect set to "section in view" on each of the floating avatars, and set the "scroll to" position of the upper avatars to be much, much further away on the y-axis than the "scroll to" position of the lower avatars. (eg. -1700px on upper most avatars vs. -600px on lowest positioned avatars). This effectively causes the upper avatars to slide up off the hero canvas with much greater velocity than the lower positioned avatars. - And when you scroll back up to the hero section, the inverse happens where the lower positioned avatars "arrive back in place" from up above the hero canvas before the upper avatars come back into the scene and settle in place. - Overall I wanted this hero section to feel alive. The floating avatars, particle system with very subtle star movements, and the Caustics effect on the "Forever" text all sort of move at the pace of slow breathing - which is a great pace to create a sense of life and comfort in your scene. Conversion Results (so far) - When this new Framer site launched along with Calaxy v1.9 release on Base a couple weeks ago, we saw a surge in traffic, around 20k page views in the first few days. - Of those 20k hits, 11k visited the app install page ( - which is our main CTA - We saw around 10K new users in the first week after v1.9 launch Overall I'm very happy with the new site and early performance metrics. Lots of tweaking to do but its a good start. If you are a designer building in Framer - hit me with any questions on the above hero notes. Happy to share more specifics! 👾

Chadd Weston

16,281 Aufrufe • vor 10 Monaten