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Expressing myself through Public speaking , and talking on spaces other than writing has always been my thing! I’m Kruzz, and I have officially started my Journey into Video Content Creation on web3 🤝🤍. I’m open for - Content gigs ✅ - Community growth deals ✅ - KOL gigs...

14,927 görüntüleme • 4 ay önce •via X (Twitter)

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EP19: Controversial Marketing Takes w/ Andrew Saunders 🔥👀 Summary It's always tough to have a conversation with a veteran who's had experiences that have ranged from NYSE+NASDAQ 100 to Hollywood, and of course, working with marquee projects like SKALE , ,Addressable 🎯 & Arbitrum. In this conversation, he discussed his creative aspirations, the importance of understanding complex marketing systems, and the challenges of building innovative campaigns within large organizations. He emphasized the need for early career marketers to gain diverse experiences and learn from established Web2 marketers to succeed in crypto marketing. He highlighted the talent deficit in the crypto space and the critical role of effective distribution and branding in achieving user retention and growth. Finally, he offered actionable advice for founders looking to enhance their marketing strategies. Takeaways ✅He aspires to create projects that provide creative fulfillment. ✅Understanding organizational dynamics is key to navigating marketing challenges. ✅Growth marketing is fundamentally about performance marketing. ✅The crypto industry faces a significant talent deficit in marketing. ✅Effective distribution is crucial for tech products to succeed. ✅Building a growth strategy requires both analytical and creative approaches. ✅User retention in Web3 is challenging due to high friction in onboarding. ✅Consistent messaging and branding are essential for breaking through market noise. ✅Founders must invest in experienced marketers to drive success. Chapters 00:00 The Journey of a Versatile Marketer 03:06 Innovative Campaigns and Organizational Dynamics 06:01 Building a Growth Strategy in Marketing 09:00 Navigating Career Decisions and Learning Opportunities 11:56 The Talent Deficit in Crypto Marketing 15:01 Anatomy of a Growth Strategy 18:12 Performance Marketing vs. Growth Marketing 27:23 Understanding High-Value Actions in Web3 Marketing 28:13 The Ethics of Metrics Manipulation 30:35 Challenges of Incentive-Based Models 34:36 User Retention Strategies in Web3 38:04 Navigating the Competitive Landscape 40:15 Crafting Unique Brand Narratives 45:51 The Importance of Brand Marketing 51:35 Advice for Founders on Marketing Talent

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I want to share that I am officially a Ronin ambassador! 🎉💙 Today my little heart is overflowing with happiness and excitement! 💖 Since 2022, I’ve been living this dream as Karencita, hand in hand with Ronin Network, finding inspiration every day and bringing it to life through cosplays, videos, makeup, streams, and sharing every little piece of my passion with you, my beautiful community 💫 I’m so proud of what I’ve accomplished, because when you do things with love and passion, dreams come to you 💖 ✅ 51+ million views on my content! ✅ 90k+ subscribers on YouTube! ✅ 100+ cosplays created with all my heart! The most beautiful part of this journey is knowing I wasn’t alone KIND believed in me from day one and unlocked my full potential🥰 They’re more than a family, they’re a creator powerhouse that pushes talent to grow, dream big, and move fast🔥 Thanks to them, my career reached levels I never imagined this early💙 Beyond the numbers, the most valuable thing has been this magical connection we’ve built as a community and family. You are my engine, my strength, and my home 💫 Infinite thanks to Ronin Network, KIND, and this amazing community that gives me so much love, the kind that fills my little heart with joy ✨Thank you for believing, for being here, and for dreaming with me 🌈 The best is yet to come… and we’re going to build it TOGETHER! 🚀 #RoninCreator #KindCreator

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