Eyes forward. New look, same heart. Built for what's next. 💙

Did the Bulldogs organisation pay some uni upstart 250k to come up with that logo abomination?

looks like AI slop

Surely this is a geeup

Nothing will beat this logo 💙💙😍

The current logo was perfect why change it?!?! I won't be buying any merchandise with that logo on it that's for sure!

Finals - Straight sets Logo - Straight ass

Is that for the best and less kiddies clothing range or are you actually being serious? 😂

Not even a Bulldogs fan and I'm offended at this monstrosity. Paw Patrol looking ass

This is so bad, genuinely looks like an AI knock off. What are we doing...

Horrible. Should have stuck with tradition.

Horrendous. Looks soft as butter. Woke garbage.

Did Gus make this while he was on the toilet?

In your own words @PhilGould15 No No No

Looks AI generated delete this ASAP

Why ? The beauty is in its vintage heritage, sure update it slightly for media / print purpose I get it but this just is disappointing … ( Phil Gould voice : no no no no no ! )

Who was consulted? The local creche?? @PhilGould15 please fix this. We have badge. It's legendary.

I've double-checked today's date and it's not 1st April. WTAF is that? Where was the engagement with the members? Not happy, Jan!!!!

Please no. This can't be the logo, go back to the previous one.

Big shift to pull this one off 😂😂

NO, NO, NO, NO, NO! horrible, dissappointing. yeah , nah , not the one aye #dearyme #why

All this just to fall short of a premiership again 😂

The logo is bad. Really bad. Hope it's not too late to stop it, because the fans are quite upset.

Looks like a Looney Tunes character, why?

@PhilGould15 firstly, I hope your health is on the up. Secondly, why have we Americanised and turned our once proud logo that carries plenty of Bulldogs DNA, into a cartoon?! No fan consultation. I feel the rebranding has missed the mark and let our die hard supporter base down.

Surely this is parody. What an absolutely disgusting rebrand. Stick with the traditional logo! This looks like something from Paw Patrol!

Less proud to be a Bulldog today. Oh well, at least I’ll save money from not buying merchandise next season.

Can you imagine the ones that didn’t get picked if this was the best

What the fuck are we doing

What the fuck is that?

This looks cartoonish and unprofessional. Just leave it alone. Merchandise will tank except for woman and children. No bloke is buying that gay shit.

Guys do yourselves and us as the fan base a favour and pretend this didn’t happen

Same designer who mucked up the Sea Eagles logo

Looks great 💙🤍🐶

The 2025 logo was 100% bang on. Everyone loved it. Absolutely no reason to change it, let along to whatever brains trust thought of this - love the club but this is a huge miss guys.